Workshop Web 2.0 for ROON


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Sheets workshop for regional group of works councils about web 2.0 and enterprise.

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Workshop Web 2.0 for ROON

  1. 1. Workshop Social Media for ROON Samuel Driessen - Information Architect Océ - Regional meeting of Works Councils - April 19, 2010
  2. 2. Goal Workshop  Describe Web 2.0 and Enterprise 2.0  Reflect on Web 2.0/Enterprise 2.0 <> ROON 2
  3. 3. Shift Happens  Video: Shift Happens, Did you know 4.0  Video: Social Media Revolution  What did you see?  What does this say?  Which media do you use? And why? 3
  4. 4. The name of the revolution in media Web 2.0 Or: Social Media, Social Web, Social Computing 4
  5. 5. Web 2.0 defined  internet as platform  harness network effects (collective intelligence) 5
  6. 6. Shift Happens in Business too  YouTube - The Break Up  Online Communities Change the World  What did you see?  What does this say?  How is are you responding? 6
  7. 7. The name of the revolution in business Enterprise 2.0 7
  8. 8. Enterprise 2.0 defined  Simply stated: Apply Web 2.0 concepts to enterprises  Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.  Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities.  Platforms are digital environments in which contributions and interactions are globally visible and persistent over time.  Emergent means that the software is freeform, and that it contains mechanisms to let the patterns and structure inherent in people’s interactions become visible over time.  Freeform means that the software is most or all of the following:  Optional  Free of up-front workflow  Egalitarian, or indifferent to formal organizational identities  Accepting of many types of data 8
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  12. 12. Paradigm change Industrial age Information is power One-to-many in mass media Protect and be closed Managers are heroes Network age Information and connection is power Many-to-many in networks Share and be open Opinion leaders are heroes 12
  13. 13. The name of the game  Everyone becomes a producer  Share experiences  Trust strangers  Trust your network  Distrust any official statement  Imperfection is fine  Click to fast info, forget about long texts  Visual information, not text  Advertising is dead  It’s free  It’s equal  Why would I limit myself to one employer? 13
  14. 14. Trend or Hype? The tools (Second Life, MSN?, blogs? LinkedIn?) come and go, but the concepts stay  Connect and share is here to stay  The peer-to-peer consumer is here to stay  Inbound marketing is here to stay  Web 2.0 is here to stay (and it’s developing!)  future (Web2): devices, real-time, semantic, augmented  Some hypes reach close to 100% saturation within two years: this is a fast world, act fast 14
  15. 15. Web Squared  Mobile web (web on mobile devices)  Real-time web (life streaming, etc.)  Augmented web (layers on top of the web, sensors, location)  Semantic web (meaning, context, filtering) 15
  16. 16. Examples of Web 2.0/E2.0 tools  Blogs  Microblogs  Wiki’s  Social networks  Bookmarking  RSS 16
  17. 17. What is a blog?  Blogs are like a keynote speech with questions and comments from the audience. It’s a digital journal managed by one person or a team.  Examples: Blogger, WordPress, MoveableType  Examples of Corp. Blogs: Google, Dell, HP, Xerox, etc. 17
  18. 18. What is a microblog?  A microblog is a very short blog posts (max. 140 characters) informing your connections what you are doing at the moment and ask questions.  Example: Twitter  Used during Press conferences, testing, a.o. 18
  19. 19. What is a social network?  Social Networks are like topic tables at a conference luncheon. People that know each other (or want to meet each other) will connect by a variety of common interests.  Examples: Facebook, Myspace, LinkedIn, Xing 19
  20. 20. What is social bookmarking?  Your favorite website bookmarks (with comments) shared with the world. Usually clustered using tags.  Examples:, diigo, digg  Use to promote news, track buzz 20
  21. 21. What is a wiki?  Wiki’s are the collaborative white boards or libraries.  Examples: Confluence, Mediawiki (Wikipedia platform), Pikiwiki 21
  22. 22. What is RSS?  RSS = Really Simple Syndication. RSS enabled sites allow you to aggregate all changes to that site in a feed reader. (Core web technology)  Example: an RSS enabled webpage can be recognized by this button:  Example of feed readers: Newsgator, Attensa, Google Reader, Bloglines, 22
  23. 23. Was our explanation unclear…?  Go to the Common Craft website for insightful short video on all ‘social media’ tools!  RSS in Plain English  Social Bookmarking in plain English  Social Networking in Plain English  Blogs in Plain English  Wikis in Plain English  Twitter in Plain English 23
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