Workshop Social Media for ROON
Samuel Driessen - Information Architect Océ
- Regional meeting of Works Councils - April 19, 2010
Describe Web 2.0 and Enterprise 2.0
Reflect on Web 2.0/Enterprise 2.0 <> ROON
Video: Shift Happens, Did you know 4.0
Video: Social Media Revolution
What did you see?
What does this say?
Which media do you use? And why?
The name of the revolution in media
Web 2.0 Or: Social Media, Social Web, Social Computing
Web 2.0 defined
internet as platform
harness network effects (collective intelligence)
Shift Happens in Business too
YouTube - The Break Up
Online Communities Change the World
What did you see?
What does this say?
How is are you responding?
The name of the revolution in business
Enterprise 2.0 defined
Simply stated: Apply Web 2.0 concepts to enterprises
Enterprise 2.0 is the use of emergent social software platforms
within companies, or between companies and their partners or
Social software enables people to rendezvous, connect or
collaborate through computer-mediated communication and to
form online communities.
Platforms are digital environments in which contributions and
interactions are globally visible and persistent over time.
Emergent means that the software is freeform, and that it
contains mechanisms to let the patterns and structure inherent
in people’s interactions become visible over time.
Freeform means that the software is most or all of the following:
Free of up-front workflow
Egalitarian, or indifferent to formal organizational identities
Accepting of many types of data
Information is power
One-to-many in mass media
Protect and be closed
Managers are heroes
Information and connection is power
Many-to-many in networks
Share and be open
Opinion leaders are heroes
The name of the game
Everyone becomes a producer
Trust your network
Distrust any official statement
Imperfection is fine
Click to fast info, forget about long texts
Visual information, not text
Advertising is dead
Why would I limit myself to one employer?
Trend or Hype?
The tools (Second Life, MSN?, blogs? LinkedIn?) come and go,
but the concepts stay
Connect and share is here to stay
The peer-to-peer consumer is here to stay
Inbound marketing is here to stay
Web 2.0 is here to stay (and it’s developing!)
future (Web2): devices, real-time, semantic, augmented
Some hypes reach close to 100% saturation within two years: this is a
fast world, act fast
Mobile web (web on mobile devices)
Real-time web (life streaming, etc.)
Augmented web (layers on top of the web, sensors,
Semantic web (meaning, context, filtering)
Examples of Web 2.0/E2.0 tools
What is a blog?
Blogs are like a keynote speech with questions
and comments from the audience. It’s a digital
journal managed by one person or a team.
Examples: Blogger, WordPress, MoveableType
Examples of Corp.
Dell, HP, Xerox,
What is a microblog?
A microblog is a very short blog posts (max. 140
characters) informing your connections what you are
doing at the moment and ask questions.
Used during Press conferences, testing, a.o.
What is a social network?
Social Networks are like topic tables at a
conference luncheon. People that know each other
(or want to meet each other) will connect by a variety
of common interests.
Examples: Facebook, Myspace, LinkedIn, Xing
What is social bookmarking?
Your favorite website bookmarks (with comments)
shared with the world. Usually clustered using tags.
Examples: del.icio.us, diigo, digg
Use to promote news, track buzz
What is a wiki?
Wiki’s are the collaborative white boards or libraries.
Examples: Confluence, Mediawiki (Wikipedia
What is RSS?
RSS = Really Simple Syndication. RSS enabled sites
allow you to aggregate all changes to that site in a
feed reader. (Core web technology)
Example: an RSS enabled webpage can be
recognized by this button:
Example of feed readers: Newsgator, Attensa,
Google Reader, Bloglines, Fa.vor.it
Was our explanation unclear…?
Go to the Common Craft website for insightful short
video on all ‘social media’ tools!
RSS in Plain English
Social Bookmarking in plain English
Social Networking in Plain English
Blogs in Plain English
Wikis in Plain English
Twitter in Plain English