We specialise in location and context-based Information, and we can already tell a lot about where you come from and what you might need by knowing where you are. You can use Woodapples for fairs or shopping malls

1. Woodapples
Information people love

2. Already knew?
Woodapples is the new way of publishing
information

3. Woodapples is the new way of
publishing information on fairs
• Enable companies to
advertise to consumers
when they are in
specific locations on a
fair via their mobile
phones
• Delivery of information
to the mobile phone
users when they enter
specific cells and thus
the potential for a visit
at the stand is high.

4. Publish relevant information in specific
cells
tech
• The woodapples Apps
application is able to
publish relevant fair
information just in
specific cells
• The mobile phone
users get different UMTS
information in the tech
halls.

5. List of relevant information
• Overview of all
relevant information
on the mobile screen
• Selection of relevant
information for the
mobile phone user
– Context aware
– According to individual
preferences

6. Detail overview of relevant information
• By clicking on one
specific information
the detail information
will be displayed
• The user gets a brief
overview of the
relevant information

7. Show relevant information on a map
• The information can
also be displayed on
a map

8. Mobile Website
• Additional information
can be displayed on
the woodapples
mobile website.
• The advertiser can
add here photos, files
and films.

9. Publish content via Woodapples
campaign management system

10. Strength of Woodapples.
• Most personal marketing channel available on the market
• Measurable for ROI purposes
• Completely permission-based, with opt-in required for marketing text
messages
• Ubiquity of channel
• Many marketers, retailers and publishers recognizing need for
mobile presence
• Most powerful loyalty marketing tool
• Ideal comparison-shopping tool for shopping and buying decisions
• Couponing enabler
• Semantic matching
• Plugin concept for location enablers
• Connection to social networks (Facebook; Twitter)

11. Benefit for companies
Location information Transparent
Success Rate Low Costs
Based people love success rate
• publish to • NO SPAM. • Location- • Costs per • Measure the
consumers Woodapples based click effectivenes
when they users will mobile • Budget can s of your
are in the actually look information be limited campaign in-
best forward to have one of store or on-
possible your the highest line in your
position to information. conversion Woodapples
respond. It is a pull rates. Account
service Stats page

12. Benefit for consumers
Real location
Individuality No Spam Low Costs
based
• Consumers get • Consumers get • Consumers • Customer is
just information information just open application informed about
they want from the on mobile to see special offers
• Focus on surrounding information. from companies
consumers area Pull-Service around which
interest • No SMS spam are matching his
consumer
behaviour