Times Internet Limited uses data science to create crosswalk and increase ARPU for the 270 million users that visit its properties every month. Vivek Pandey, Vice President of Growth and Analytics for Times Internet.

1. Flywheel of Growth
Vivek Pandey

2. deep vs. d i v e r s e
• Long sequences of same activity
• High density of data at multiple states of the
activity
• High degree of inference in data
• Popular chat, payment, social networking,
search platforms
• “Learning Within”
• Medium sequences of large varieties of activities
• High diversity of data across multiple types of
activities
• High degree of direct observations in data
• Internet Conglomerates with 100s of applications
• “Learning Across"

5. FLYWHEEL: STORES ROTATIONAL ENERGY, CAN ROTATE ON ITS OWN EVEN WHEN
FORCE IS STOPPED, CAN TRANSFER THE STORED ROTATIONAL ENERGY TO OTHER
PARTS OF A SYSTEM
Acquire users here, there, everywhere
Feed into the central flywheel.
Monetise. Rinse, Repeat
$ $ $
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7. Platform - Authentication
Ad-Ids,
Phone Numbers
Email IDs
FB-Ids
Usernames
Cookies
Pairing
Scoring
Clustering
Delivery

8. Platform - Audience

9. Platform - Affinity

10. Platform - Advertising
Big Black Box, optimises at multiple levels to CTR and eCPM
Colombia-ONE (beta) does cross-network content recommendations. CTR lift of more than 70% in some cases
• High Dimensionality & Rarity
• Online Learning
• Lookalike Modeling
• Plain Vanilla Logit, Stochastic
Gradient Descent

11. Intelligence - Ensemble ML
Realtime
Bidding
max(CTR)
max(eCPM){ }Advertiser
Advertiser
Publisher
Publisher
Ad Units

12. In Practice - Credit Scoring

13. In Practice - More…
G e n d e r P r e d i c t i o n
Music Recommendations
Smart Topic Pages
Sales Unit Bundling
Comments Clustering
HR Chatbot Assistant
UNINSTALL PREDICTIONAI-CRM
IT Systems Anomaly Detection

14. Flywheel of Growth
Q & A