Mobile based marketing utilizes mobile devices like cell phones to promote goods, services, and ideas through SMS marketing, push notifications, in-game mobile ads, mobile web ads, QR codes, proximity systems, location-based services, and more. It provides time- and location-sensitive information to consumers while also raising privacy concerns regarding things like personal identification sharing and wireless security that require user-controlled solutions.

1. Mobile Based Marketing
•Marketing through or with mobile devices
such as cell phones.
•Promotion of goods services and ideas.
•Providing time and location sensitive
information

2. SMS Marketing

3. Push Notifications

4. In Game Mobile Marketing
Promotional
messages
• Ad-fueled mobile
game
Richer game
play
• Driving consumer
engagement

5. Mobile web marketing
Ads by Yahoo,
Google
• Paid Ad Placements
Mobile Marketing
association
• Google
adwords/adsense

6. QR codes
Effort saving
• 2D Image to
Website
QR reader apps
• First utilized in
Japan for Auto
parts
identification

7. Proximity system
GSM-SMS cell
broadcast
• Geographical area
based
Emergency alerts
• Community based
Programmes in
Philipinnes

8. Location Based services
Custom advertising based on current location
• GPS Powered
Signal strength of closest cell phone tower

9. User controlled and Privacy concerns
• Do Not Disturb
• Spamming
• Personal Identification Sharing
• Wireless security