Millennials on Instagram (Infographic)

1. 53%
63%
56%
INSTAGRAM INSPIRES A PERSONAL JOURNEY
52%
agree it gives them a sense
of community
say it makes them feel more
connected to the people they know
credit the platform with helping
them to define who they are
say they use it to document
their life
VISUALS
ARE VITAL
of Instagrammers aged 13–24
post photos monthly
72%
MILLENNIALS
ON INSTAGRAM
For today’s teens and young adults, image is everything – particularly when it comes to how
they communicate. That’s why Instagram is one of the fastest growing platforms in the
world, with over 300m people sharing 70m photos a day.
In order to understand how young people are using Instagram, we conducted a survey of
over 7,000 13-24 year-olds in Australia, Brazil, Canada, France, Germany, the UK and the
US. This is what we found.

2. adam_sb26
WHAT IT MEANS FOR MARKETERS
In a world where people speak visually, a brand’s presence must
also be visual to drive impact. And the teens and young adults
who spend time on Instagram are open to storytelling that is
authentic and visually stunning.
INSPIRATION HAPPENS EVERYWHERE
Teens and young adults check Instagram throughout the day
69% at home
39%
before going
to sleep53% on vacation
47% watching TV 33% when they wake up
PASSIONATE ABOUT THE PLATFORM
Teens and young adults describe Instagram as:
FRIENDLY 40%
TRENDY 39% EXCITING 31%
USEFUL 32%
CREATIVE 37%CURRENT 42%