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#DIGITALEDUCATION
Presentation by:
@heleenmills
• Reasoning.
• Case: Social Media.
• Case: Blogging.
MILLENNIALS.
WIRED.
HYPER-TASK.
SINGLE COMMUNICATION STREAM
CAUSES…
DISENGAGED STUDENTS
DISENGAGED STUDENTS
IF YOU CAN’T FIGHT
THE CELLPHONE,
WORK WITH THE
CELLPHONE.
DIGITAL MEDIA AIDS
COMMUNICATION &
ENGAGEMENT
DIGITAL
QUOTIENT
GRADUATE
ATTRIBUTES
PREPARE OUR
STUDENTS FOR A
HIGHLY TECH
ORIENTATED SOCIETY.
7 June 2012
19%	
  
52%
5%	
  
23%	
  
Brand Manager Internet PR Research
SOUTH AFRICAN JOB MARKET
SO, WHAT ABOUT
FACEBOOK?
PRIVATE
PERSONAL SPACE
NOT SEARCHABLE
TWITTER.
My lunch looks SO divine! #yum
Stuck in traffic on a Friday.
TWITTER
THE MOST WIDELY USED
EDUCATIONAL TECHNOLOGY TODAY.
#
PUBLIC
WORLD WIDE
SEARCHABLE
ONLINE CV
TEXTBOOK THEORY
BECOMES RELEVANT IN A
GLOBAL PERSPECTIVE.
THEORY STARTS TO LIVE.
#marketing214
#marketing244
MATIES
MARKETING 244
BLOG
BLOG TRAFFIC
BLOG TRAFFIC
Most views per day: 11,179
Total views in 2 months: 102,568
Total comments in 2 months:1,094
BLOG ENTRY TRAFFIC
1st place: 16,000 + views
2nd place: 13,000 + views
3rd place: 8,000 + views
“REFERRERS”
• FACEBOOK: 29 000+ views
• REDDIT, TWITTER, STUMBLEUPON,
GOOGLE+, PINTEREST
The dogmas of the quiet past are inadequate
to the stormy present.
The occasion is piled high with difficulty, and
we must rise with the occasion.
As our case is new, so we must think anew
and act anew.
We must disenthrall ourselves and then we
shall save our country.
Abraham Lincoln,
Dec 1862
ANY QUESTIONS?
@heleenmills
hmills@sun.ac.za
#jointheconversation

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