Why Social Media MattersYou need to get on the ‘Social Media’ band wagon….
Microphone Seminars Coming to a Town Near You!• Come learn the ‘POWER’ of the microphone• You too can make 30 pounds, in 30 days or less using a microphone• Microphone Wealth Creation Master-Class• 101 ways to use a microphone
“This telephone has too many shortcomings to be seriously considered as a means of communication.” Western Union Internal memo 1876
“The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?”An inventor in response to David Sarnoff’s push for radio 1920
“While theoretically and technically television may be feasible, commercially and financially it is an impossibility.” Lee De Forest, radio pioneer 1926
“Visionaries see the future oftelecommuting workers, interactivelibraries and multimedia classrooms.They speak of electronic town meetingsand virtual communities. Commerce andbusiness will shift from offices and mallsto networks and modems. And thefreedom of digital networks will makegovernment more democratic. Baloney!!”Cliff Stoll, author, astronomer,professor 1995
What is Mobile Media Marketing?5 BILLION mobile phones4 TIMES as many mobile phone usersas internet users33% of phones use high speed dataservicesEvery 60 seconds, 13,000 apps aredownloaded around the world
Some Staggering Stats• 79% of people use smart phone to help with shopping• 95% look for local information• 88% of people use local information to take action within one day• 71% of people search because they saw an ad• 48% of people use smart phones to get coupons• $216 billion = total amount of retail sales in Australia for 2011• 4.9% of total retail sales were made online & of that, 75% were from domestic online retailers
What is Location Based Marketing?Also known as geo-targetingResearch tells us that consumers generallyshop within 15km from where they liveIf you’re not on page 1 of Google,you’re not on Google & in theconsumers mind, you don’t exist!
Tip 9: Video and Live Streaming• Justin TV• Ustream TV• Spondo
Tip 10: Gamification of Everything• Nike + that cheers when you’re running• Alarm clock app donates $1 every time you hit ‘snooze’• Scales that tweet you weight
The 10 Key Takeaways1. Accept that it is happening whether you like it or not2. Join it with traditional marketing, not instead of3. Don’t write cheques with social, mobile media and location based marketing that your business can’t cash4. Openness and transparency – Wiki leaks5. Have a publisher mindset, not a marketing mindset6. Don’t ask what (that’s a tactic) ask why (business strategy)7. You are who Google says you are8. Content plus community equals currency9. Your consumers want you, right here, right now – ZMOT10.Claim your online real estate NOW or face becoming a swagman (a jack-of-all-trades and a master of none)
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