Why social media matters


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Here's a copy of a presentation I gave on Why Social Media Matters to Business.

You can check out what we do at: http://www.socialforcefive.com.au

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Why social media matters

  1. 1. Why Social Media MattersYou need to get on the ‘Social Media’ band wagon….
  2. 2. Microphone Seminars Coming to a Town Near You!• Come learn the ‘POWER’ of the microphone• You too can make 30 pounds, in 30 days or less using a microphone• Microphone Wealth Creation Master-Class• 101 ways to use a microphone
  3. 3. “This telephone has too many shortcomings to be seriously considered as a means of communication.” Western Union Internal memo 1876
  4. 4. “The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?”An inventor in response to David Sarnoff’s push for radio 1920
  5. 5. “While theoretically and technically television may be feasible, commercially and financially it is an impossibility.” Lee De Forest, radio pioneer 1926
  6. 6. “Visionaries see the future oftelecommuting workers, interactivelibraries and multimedia classrooms.They speak of electronic town meetingsand virtual communities. Commerce andbusiness will shift from offices and mallsto networks and modems. And thefreedom of digital networks will makegovernment more democratic. Baloney!!”Cliff Stoll, author, astronomer,professor 1995
  7. 7. The ‘New’ MediaMarketing Equation
  8. 8. Facebook is King of the Kids!
  9. 9. The R.O.B.O. Concept
  10. 10. Excellent Example of Using Online Traffic to Drive People Offline
  11. 11. Customers areNow YourMarketers….EmpowerThem!
  12. 12. What is Mobile Media Marketing?5 BILLION mobile phones4 TIMES as many mobile phone usersas internet users33% of phones use high speed dataservicesEvery 60 seconds, 13,000 apps aredownloaded around the world
  13. 13. Zero Moment Of Truth
  14. 14. Some Staggering Stats• 79% of people use smart phone to help with shopping• 95% look for local information• 88% of people use local information to take action within one day• 71% of people search because they saw an ad• 48% of people use smart phones to get coupons• $216 billion = total amount of retail sales in Australia for 2011• 4.9% of total retail sales were made online & of that, 75% were from domestic online retailers
  15. 15. What is Location Based Marketing?Also known as geo-targetingResearch tells us that consumers generallyshop within 15km from where they liveIf you’re not on page 1 of Google,you’re not on Google & in theconsumers mind, you don’t exist!
  16. 16. Location, location, location!
  17. 17. The best way to increase foot traffic into yourstore is to influence them whilst they’rewalking!
  18. 18. The Fastest Way of Getting on Page One of Google!
  19. 19. *Top 10 Social Media Trends For 2012 *As predicted by Randi Zuckerberg
  20. 20. Tip 1: Luxury living, without luxury spending• Airbnb• Cherry• Rent the Runway• Fancy Hands• Task Rabbit• Jetsuite
  21. 21. Tip 1: Luxury living, without luxury spending
  22. 22. Tip 2: Creating the Loyalty Program of the Future
  23. 23. Tip 3: Using Platforms for Customer Service
  24. 24. Tip 4: Mobile First
  25. 25. Tip 5: People as Curators
  26. 26. Tip 6: Have a Sense of Humour
  27. 27. Tip 7: Crowdsourcing
  28. 28. Tip 8: People as Platforms and Media Brands
  29. 29. Tip 9: Video and Live Streaming• Justin TV• Ustream TV• Spondo
  30. 30. Tip 10: Gamification of Everything• Nike + that cheers when you’re running• Alarm clock app donates $1 every time you hit ‘snooze’• Scales that tweet you weight
  31. 31. The 10 Key Takeaways1. Accept that it is happening whether you like it or not2. Join it with traditional marketing, not instead of3. Don’t write cheques with social, mobile media and location based marketing that your business can’t cash4. Openness and transparency – Wiki leaks5. Have a publisher mindset, not a marketing mindset6. Don’t ask what (that’s a tactic) ask why (business strategy)7. You are who Google says you are8. Content plus community equals currency9. Your consumers want you, right here, right now – ZMOT10.Claim your online real estate NOW or face becoming a swagman (a jack-of-all-trades and a master of none)
  32. 32. www.socialforcefive.com.auDon’t forget to ‘LIKE US’ on Facebook!