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(youthlab indo) Indonesian millenal moms: The Indonesian young mother market trends

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Young moms in urban cities have change their daily social gathering due to technological adoption. Find out what changes and what stay the same for the indonesian young mother market
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, studi anak muda

Published in: Business, Self Improvement
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(youthlab indo) Indonesian millenal moms: The Indonesian young mother market trends

  1. 1. Indonesian Millenial Moms Data & Insights presentation by Youth Laboratory Indonesia www.enterthelab.com
  2. 2. What Millenial Moms Love to do with to their Babies Jakarta has approximately 300 mall. What millenial moms love to do with their babies and toddlers are going to those mall along with friends and play with their kids at the closest entertainment facilities. www.enterthelab.com
  3. 3. What is the popular cultural heritage or the new trends (Cont’d) The mobile culture has its effect on the millenial moms, almost every cultural heritage for mothers nowadays comes from internet, such as: 1. Spa Baby 2. Pre-Pre School www.enterthelab.com
  4. 4. What is the most popular cultural heritage or the new trends Community and parents are still strong influencers for pregnant women. What their community and parents say and do, The pregnant women surely do too www.enterthelab.com
  5. 5. What is the popular cultural heritage or the new trends Blackberry and twitter becomes an endemic for Indonesian, including pregnant women. Twitter is a tool for ‘Gosips on babies’. New myth on baby product. Example:rarely use baby talc. It causes choke for the babies. www.enterthelab.com
  6. 6. Millenial Mom Profile A working mom with 3 years old daughter Actively engaged in online world (blog, facebook, twitter) Member of bundagaul.com and yummy mommy community One handset ownership (blackberry) Spare 12 hours/day for internet browsing, mostly by handset Most favorite baby care brand : mothercare, zwitsal Favorite website for mom and baby www.parenting.co.id Mia, 23 Years old www.enterthelab.com
  7. 7. Foto profil terakhir partisipan Occupation: college student Actively engaged in online world (blog, facebook, twitter) A-one-year-daughter mom Member of AIMI (Asosiasi Ibu Menyusui Indonesia), asiforbaby, milis sehat Two handset ownership (Nokia) Spare 4 hours/day for internet browsing, mostly by PC Most favorite baby care brand : johnson n johnson Favorite website for mom and baby www.sehatgroup.web.id; www.parentsguide.co.id Prisila Sekar, 25 Years old Millenial Mom Profile www.enterthelab.com
  8. 8. What do Millenial Moms Find is missing in the city? There are no free park for children. Therefore, mothers have no choice than going to the mall. Enjoying kidzania or circus with their children. Moreover it cause a popularity of pre pre school. Millenieal moms are trying so hard to find an appropriate playing ground for their children. While the babies enter the school, all babysitters and moms are having a discussion, sharing informations about the baby care and product. In that phase, the community influence mothers product purchase. www.enterthelab.com
  9. 9. What do Women Find is Missing in Towns? The features of public transportation are not friendly for pregnant women (as such : seats, waiting point, station, etc) www.enterthelab.com
  10. 10. See more data & insight on the Indonesian Youth Market: www.enterthelab.com Call us for a full presentation of this report to your organization Slide presentation by: Tara Talita Anggun Pesona Muhammad Faisal Edith Lavindri

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