2. TYLT was founded in 2011 from the idea that all smartphones are created
equally, and should all have really cool stuff to attach to them. We set out
to have design and innovation be the goal of each product and to create
products that would redefine or T-IL-T the norm.
We will continue to invest in design and research so our customers get
lots of cool goodies to make their smartphones more useful.
58. ‣Innovative
‣Practical
‣Satisfying
‣Reliable
‣Efficient
‣Personalized
‣Value
Joe
Martinez
Alicia
Smart
Bill
Dobson
‣Positive
‣Expert
‣Sheik
‣Calming
‣Thoughtful
‣Solar Panel
‣Audi
‣Skyscraper
‣Ambulance
‣Bridge
‣Tuxedo
‣ Command Relevant shelf space
‣ Print media
‣PR
‣Tech websites
‣Mainstream media e.g. CNN
‣Trade shows
Metaphors
Actions
Tone
Core Messages
‣In Good Hands
‣Confident
‣ Thinking of you
‣ Help you stay connected
‣ Fulfilling need for lifestyle
expression
‣Value for your dollar
‣New
‣Techy
‣Forward
‣Artsy
‣Cool
‣Gadgets
‣ Safety helmet
‣ Battery
‣ Jumper Cables
‣ First Aid Kit
‣ Spare Tire
‣ Easel
‣ Picture frame
‣Command
Relevant shelf
space
‣ Web Presence
‣ PR
‣ Brand Mind Share
of floor staff
‣ Viral Video
‣ Testimonials
‣ Product reviews
‣ relevant blogging
‣ Social networking
‣ Product
Giveaways
‣In Good Hands
‣Confident
‣ Thinking of you
‣ Help you stay connected
‣ Fulfilling need for lifestyle
expression
‣Value for your dollar
‣New
‣Techy
‣Forward
‣Artsy
‣Cool
‣Gadgets
‣ Safety helmet
‣ Battery
‣ Jumper Cables
‣ First Aid Kit
‣ Spare Tire
‣ Easel
‣ Picture frame
‣Command
Relevant shelf
space
‣ Web Presence
‣ PR
‣ Brand Mind Share
of floor staff
‣ Viral Video
‣ Testimonials
‣ Product reviews
‣ relevant blogging
‣ Social networking
‣ Product
Giveaways
59. Joe
Martinez
Alicia
Smart
Bill
Dobson
‣Travels for his
work frequently
‣Uses 2 phone,
one for work,
one for personal
‣Stressed with work life balance
‣On the phone from morning till evening
‣Constantly connected “email, text, calls,
social networking”
‣Makes thoughtful and functional
purchases
‣Early tech adopter
Needs
Objective
Story
‣Stay connected – business and social
‣Have the latest technology gadgets
‣Wants the most out of his investments
‣Wants to make a difference in the world
‣Wants to be the center of attention
‣Recognition
‣Tools to help maximize his time
‣Products that express his personality
‣The latest mobile technology
(MiFi, Tablet, Smartphone)
‣Innovative accessories for his
lifestyle
‣Active Social life
‣Into SF Art Scene
and blogging about it
‣Constantly seeking opportunities to
expand her portfolio and network
‣Constant connected to the web and
social networking on her smartphone
‣Comfortable with technology and
considers her smartphone an extension
of her desktop
‣Buys on impulse and on credit
‣Fashion forward and trend setter
‣Be noticed amongst her peers
‣Always looking for the latest and
greatest in fashion and technology
‣Doesn’t want to miss out on anything
‣Make better purchasing decisions
‣Stay connect with Family and Friends
in Chicago
‣Wants to someday own her own company
‣Attention and Recognition
‣The latest smartphone with the fastest
network speeds and unlimited data plan
‣Lifestyle Products and Brands that
match her personality and needs
‣Tools to stay connected while on the go
‣Independent and
confident entrepreneur
‣Works long hours while
starting a trendy, technology
oriented restaurant (tablet menus)
‣Married to his high school sweetheart
‣Pursuing his dream of owning a
restaurant after spending 22+ years in
the marketing field
‣Struggles with a work/life balance
‣Mobile devices are essential to running
his business and keeps him connected
to his family
‣Grow his business into a national chain
‣Save money for his kids college education
‣Stay on top of mobile device technology
to keep his restaurant trendy
‣To continue his research on successful
franchise business models
‣Use his smartphone on the run to keep
in touch and up to date.
‣Innovative accessories to protect his
technology investments
‣A way to keep his menus (tablets)
powered, protected and sterile
‣To feel accomplished and successful
‣Support and encouragement from his
family and friends
61. Heavy Duty Clear Hang Tab
Clear Product Identification
Product Features Highlighted
Features and Benefits “Made for” Compatibility Info
Product Features on Display
Frame Matches Product Color
62. 2D Barcode for Additional
Videos and Information
UPC and Part Number
Additional Features
and Benefits Icons
Clear Product Identification
Package Contents and
Compatibility Info
Trademarks and
Warranty Info
