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The social media
Revolution
#Ramsayuk
Damon Klotz
Digital Media Strategist
Digital q and A
q. How many internet users
are there in the world
A. 2.4 Billion
q. How many internet users
are there in the world
q. How many times does the
average smart phone user reach
for their phone
A. 150 times
q. How many times does the
average smart phone user
reach for their phone
q. Mobile use is increasing
but by how much year on year
A. Up by 30% to 1.5 billion
q. Mobile use is increasing
but by how much year on year
q. Are Laptops and Desktops
selling more than tablets
A. Tablets sold more in Q4 2012
q. Are Laptops and Desktops
selling more than tablets
q. What is the most popular
use of a smartphone
A. Social Media. Over 9 hours
of use a month.
q. What is the most popular
use of a smartphone
Health care = long fuse, big bang.
.com/ramsayhealth
.com/ramsayhealth
Hootsuite Monitoring
Engaging
with our
Leaders
On
Twitter
Leaders On Twitter
.com/ramsayhealthau
.com/ramsayhealth
Opportunity or Problem?	
  
Adding a
human
touch
to a
large
brand
Which
catches
on...
THE RISE OF DR GOOGLE
Doctor - Patient Boundaries
“You get a friend request on a social networking site from
someone whose name sounds very fami...
Social Media.
Friend or Foe?
The risks associated with social
media will still be present even
if we choose not to partici...
2005
Social Media & Healthcare - Ramsay Health UK Conference 2013
Social Media & Healthcare - Ramsay Health UK Conference 2013
Social Media & Healthcare - Ramsay Health UK Conference 2013
Social Media & Healthcare - Ramsay Health UK Conference 2013
Social Media & Healthcare - Ramsay Health UK Conference 2013
Social Media & Healthcare - Ramsay Health UK Conference 2013
Social Media & Healthcare - Ramsay Health UK Conference 2013
Social Media & Healthcare - Ramsay Health UK Conference 2013
Social Media & Healthcare - Ramsay Health UK Conference 2013
Social Media & Healthcare - Ramsay Health UK Conference 2013
Social Media & Healthcare - Ramsay Health UK Conference 2013
Social Media & Healthcare - Ramsay Health UK Conference 2013
Social Media & Healthcare - Ramsay Health UK Conference 2013
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Social Media & Healthcare - Ramsay Health UK Conference 2013

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My presentation from the 2013 Ramsay Health Care UK Conference.

Published in: Technology, Business
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Social Media & Healthcare - Ramsay Health UK Conference 2013

  1. 1. The social media Revolution #Ramsayuk
  2. 2. Damon Klotz Digital Media Strategist
  3. 3. Digital q and A
  4. 4. q. How many internet users are there in the world
  5. 5. A. 2.4 Billion q. How many internet users are there in the world
  6. 6. q. How many times does the average smart phone user reach for their phone
  7. 7. A. 150 times q. How many times does the average smart phone user reach for their phone
  8. 8. q. Mobile use is increasing but by how much year on year
  9. 9. A. Up by 30% to 1.5 billion q. Mobile use is increasing but by how much year on year
  10. 10. q. Are Laptops and Desktops selling more than tablets
  11. 11. A. Tablets sold more in Q4 2012 q. Are Laptops and Desktops selling more than tablets
  12. 12. q. What is the most popular use of a smartphone
  13. 13. A. Social Media. Over 9 hours of use a month. q. What is the most popular use of a smartphone
  14. 14. Health care = long fuse, big bang.
  15. 15. .com/ramsayhealth
  16. 16. .com/ramsayhealth
  17. 17. Hootsuite Monitoring
  18. 18. Engaging with our Leaders On Twitter
  19. 19. Leaders On Twitter
  20. 20. .com/ramsayhealthau
  21. 21. .com/ramsayhealth
  22. 22. Opportunity or Problem?  
  23. 23. Adding a human touch to a large brand
  24. 24. Which catches on...
  25. 25. THE RISE OF DR GOOGLE
  26. 26. Doctor - Patient Boundaries “You get a friend request on a social networking site from someone whose name sounds very familiar, but they have a photo of a dog as their profile picture. You accept the request. After looking through their profile page, you realise that it is actually one of your previous patients. The patient sends you a message to let you know that they cannot make their next clinic appointment, but would like to know their histology results from a test ordered while the patient was in hospital. The patient also throws in a cheeky comment about some photos they saw of you wearing swimmers at the beach.” www.ama.com.au/socialmedia
  27. 27. Social Media. Friend or Foe? The risks associated with social media will still be present even if we choose not to participate ourselves.
  28. 28. 2005

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