A brief presentation on the analysis of Rural Entrepreneurship from various sectors. Includes a few Rural Entrepreneurship Projects already operating in India.

1. Rural Entrepreneurship
Entrepreneurship Management

2. Rural entrepreneurship means rural
industrialization.
Industrialization can not originate (or)
sustain without entrepreneurship
whether rural (or) urban.
Rural entrepreneurship is the only
solution to rural poverty and
backwardness.
•Introduction
Definition

3. Unfair Trade Policy
•Rural Industries

4. • Rural industries are generally associated with agriculture.
• According to khadi and village industries commission (KVIC),
‘village industry (or) a rural industry means industry located in
rural areas, population of which doesn’t exceed 10000 (or) such
figure which produces any goods (or) renders any services with
(or) without use of power and in which the fixed capital
investment perhead of an artisan (or) a worker doesn’t exceed
1000 rupees’.
• As per the modified definition, an industry located in rural area,
village (or) town with a population of 20000 and below and an
investment of RS.3 crores in (plant and machinery, land and
building) is classified as village industry.
•Rural Industries

5. •Rural Industries
Examples

6. • Very low investment.
• Low gestation period.
• Use of traditional skills.
• Decentralized production system.
• Products are rather essential mass consumer goods (or)
handicrafts.
• Use of locally available raw-material (in a few cases).
• Cater to limited markets.
• Products are becoming popular in foreign markets for their
unique nature and aesthetic nature.
A rural industry has following features:
•Features of Rural Industries

7. Potential Sectors
•Rural Entrepreneurship
Training
Projects
Agriculture
Micro-Finance
FMCG
Women
Empowerment
Crafts and
Arts

8. Training projects are most probably the most beneficial
Entrepreneurship projects ever been for the those people.
Training could be given on any basis; it could be agricultural or
marketing or new techniques and even lean methods can be
taught to the people to enhance their growth in any sector.
HP’s photo training and Drishtee’s training projects have by far
been the most successful projects and have led to an increase in
the industrial growth of Rural Industries.
Training Projects
•Potential Sectors

9. •Rural Training Venture
Training Centers

10. Considering social entrepreneurship, Women empowerment
is an ever favorite topic.
Marginalization of women is also a potential sector which
requires as much attention as Women empowerment today.
This sector is ever developing as most of the cottage and
small-scale industries are dependent on women.
As for today’s scenario - More the working women, merrier
the economy.
Women Empowerment
•Potential Sectors

11. •Rural Entrepreneurship
Women Empowerment Programs

12. All of us are very familiar with AMUL – a cooperative that is now the
leader in dairy products.
AMUL emerged to be one of the most successful entrepreneurship
venture so far in the FMCG industry.
Considering the details, products like ‘shakkar’(brown sugar), cane,
edible food products and dairy products can also formulate a project
similar to that of AMUL and help in the growth of the Rural sector.
Consumer Brands
• Potential Sectors

13. •Rural Entrepreneurship
Consumer Brands

14. Micro-Finance implies small finances particular to small needs of people in the
rural sector.
This is potentially a very favorable sector considering the needs of Rural sectors
which range from tractors to purchase of seeds and household products.
Microfinance service provides loans for all type of needs and requirements; the
loan price starts from Rs. 2000.
SKS is one such organization operating in India which provides micro-finance
options for Rural Areas.
Microfinance
•Potential Sectors

15. MicroFinance
•Rural Entrepreneurship

16. One of the most undeveloped sector of rural industries is
Art and Crafts.
There are numerous artisans and guilds working in rural
areas that never get recognized.
A new concept can be developed for the upliftment of such
artisans and craftsmen and must be given recognition and
Fair-trade value for their works.
Crafts and Arts
•Potential Sectors

17. •Rural Entrepreneurship
Arts and Crafts

18. One of the most recognized rural sector is agriculture.
The government comes up with new plans almost every year to help farmers
increase their yield.
AGRISNET, AgRIS, AGMARKNET, SeedNet and eKrishi are the most popular
programs guided towards people empowerment in rural areas in the field of
agriculture.
This can be seen with the view that most rural entrepreneurs realize that
Agriculture is probably the most ROI friendly sector.
Agriculture
•Potential Sectors

19. Agriculture
•Rural Entrepreneurship

20. • SOME ENTREPRENEURSHIP
VENTURES IN RURAL INDIA
Rural Entrepreneurship

21. Drishtee is a social
enterprise focused
exclusively on rural
India.
Like most great ideas,
Drishtee was born
from the passionate
belief in professional
solutions. The
founders understood
all too well the
shortcomings of
existing solutions to
reach the people at
the base of the
pyramid and the
difficulties and
frustrations they
inspired.
Rather than to accept
these challenges, they
developed a better
way to reach the
people at the helm of
exclusion.
Drishtee
•Rural Entrepreneurship Ventures

22. Kiosk Concept
•Drishtee

23. Microfinance is
an effective tool
that can help
reduce poverty
and spread
economic
opportunity by
giving poor
people access to
financial services,
such as credit and
insurance.
SKS distributes
small loans that
begin at Rs. 2,000
to Rs. 12,000
(about $44-$260)
to poor women
so they can start
and expand
simple businesses
and increase their
incomes.
Their micro-
enterprises range
from raising cows
and goats in order
to sell their milk,
to opening a
village tea stall.
SKS Microfinance
•Rural Entrepreneurship Ventures

24. SKS uses the
group
lending
model
where poor
women
guarantee
each other’s
loans.
Borrowers
undergo
financial
literacy
training and
must pass a
test before
they are
allowed to
take out
loans.
Re-payment
rates on our
collateral-
free loans
are more
than 99%
because of
this
systematic
process.
SKS also
offers micro-
insurance to
the poor as
well as
financing for
other goods
and services
that can help
them
combat
poverty.
SKS Microfinance
•Rural Entrepreneurship Ventures

25. Attractive Rates
•SKS MicroFinance

26. • 1. Providing information to farmers on inputs so that
they get alerted on quantity on the input and its supply
chain.
• 2. Providing information of Govt. schemes implemented
in the state.
• 3. Providing recommendations based on soil test results
and reduce indiscriminate use of fertilizers soil health.
• 4. Updates farmers on latest technology in Agriculture
sector for improved productivity and quality farmers.
AGRISNET services and it's goal :
AGRISNET
•Rural Entrepreneurship Ventures

27. •AGRISNET

28. As a step towards globalization
of agriculture, the Directorate
of Marketing & Inspection
(OMI) has embarked upon an
ICT project: NICNET based
Agricultural Marketing
Information System Network
(AGMARKNET)" in the country,
during the Ninth Plan, for
linking all important APMCS
(Agricultural Produce Market
Committees), State Agricultural
marketing Boards /
Directorates and OMI regional
offices located throughout the
country, for effective
information exchange on
market prices NIC implements
this project on a turn-key basis.
AGMARKNET
•Rural Entrepreneurship Ventures

29. •AGMARKENT

30. Thank You!
Pulkit Sharma
DFT - VI