Where do i start when working on my idea? And what is this "business model" thing? Answers for next generation entrepreneurs.

2. What is a „Business Model“?
Or:
Where do i start when working on my idea?
Hamburg, 04.10.2014
Timur Ercan
runpat GmbH | timur.ercan@runpat.com

3. About Me
Studied in Kiel (Computer Science + Economy)
Founder of runpat.com (2013)
Product Guy/Coder/Entrepreneur
twitter.com/ElTimuro
Helping People getting ideas of the ground with
runpat

4. Meet Julia

5. “I guess I will just write a
business plan..”

6. Business Plan Table Of Contents
Describe the vision – ok.
Describe the product – not sure but we have a draft.
Describe the sales – I will make an “educated”
guess…
Describe the financial planning – What the hell !?

7. “No business plan survives the
first customer contact.”
–Steve Blank

8. What now?

9. “A startup is not a small version
of a big company.”
–Steve Blank

10. Todo List
1. Draft/ build a business model
2. Test it/ measure it
3. Repeat

11. What does a business model look like?

12. „Business Model“
Old (1990ies) term, now trendy
How a company creates value
The Big Picture

14. Offer
Product..
Or Service..
of some Value

15. “We have no competition,
because we are different.”
–Every Startup Ever

16. Competition
Who do does what you do?
Who does something with the same value?
What can you do?

17. “We are all in sales.”
–Morten Lund

18. Distribution Channel
e.g. Website, Cold Calling, Sales Partner..
How do you get Attention?
How do you get Customers?

19. Need
What (real) problem do your
customers have?
What pains him? (More pain => more revenue)
What jobs needs he get done?

20. Customer
Who is willing to buy your offers?
Who “only” uses them?
Are there enough?

21. Revenue Streams
One-Time, Recurring (Subscription),
License Fees, Pay-Per-Use (Click, View,
Login, Download…), Freemium, Free Trial
Repeatable

22. Customer Retention
Keeping customers is (much)
cheaper than getting new ones
How does your business model retain
customers?

23. Resource
What do you need to run your business?
The big “things” (Everyone needs office space
and Accounting)
Which ones could a partner supply?

24. Activity
Which essential activities does your company
perform?
Which ones could a partner execute?
Which ones should you execute?

25. Partner
Whom do you need?
What exactly do you need from them (The big
things…)?
No “general” partnerships

26. “Partnerships are bullshit”
–Guy Kawasaki

27. Cost Structure
Distribution Channels, Resources and
Activities all cost..
Where are your main spending points?

28. Process Summary
Problem-Solution-Fit (theoretically)
Product-Market-Fit (practically)
Business-Model-Fit (practically)

29. First Validate, then scale.

30. What if it does not work?
Pivot!

31. Businessplan?
After the business model
It changes!
Planning is important
(if you are in the position to)

32. What does a business model look like?

33. “A startup is a temporary
organisation, while looking for a
viable business model.”
–Steve Blank

35. Next Generation Entrepreneur

37. Why do all this?
Avoid Mistakes - The really big ones
Don‘t loose the big picture
Don‘t shoot past the market

38. Books
Startup Owners Manual –Steve Blank
Value Proposition Design -Alex Osterwalder et al.
Lean Startup –Eric Ries

39. Ready, Set, Go!

40. Questions?
Let‘s get started!
Timur Ercan
M.A. Wirtschaftsinformatik
Founder & CEO
runpat GmbH | Schauenburgerstr. 116 | 24114
Kiel
| +49 (0) 431 530 348 74
Tel.
| +49 (0) 176 61 19 06 89
Mobil
|
timur.ercan@runpat.com
E-Mail
|
www.runpat.com
Web
11/12/2014 Business Modeling mit runpat 41