Truvo partnered with MSN Ireland to launch TruvoMySite, a service allowing businesses to have an online presence. Truvo developed a rich media campaign on MSN Ireland's homepage to promote TruvoMySite. The campaign utilized striking videos on the homepage takeover to attract customers and shift perceptions of Truvo. The campaign exceeded objectives with over 3 million impressions and a high click-through rate, demonstrating the success of creative innovation and trusted media partners.