The document summarizes the results of Promotional Products Week (PPW) 2017, which was an initiative to raise money for Alzheimer's Society. Key findings include: - The BPMA Twitter account reached over 113,000 impressions during PPW week, gaining 87 new followers. - Ads helped extend the campaign's reach, generating over 3,000 website hits compared to 2,289 in September. - Over £2,400 was raised for Alzheimer's Society, though the £10,000 goal was not reached. Fundraising will continue through the rest of the year. - PPW 2017 successfully increased engagement across social media and gained exposure through industry publications and blogs.

2. • To raise money for Alzheimer’s Society – target £10,000
• Celebrate the promotional products industry and raise the
value of promo products as both an integral element to
marketing strategy and as a tool to say thank you.
• Get members involved in the #ThankYouPPW campaign
on social media
• Raise awareness of BPMA research.

3. • On BPMA account impressions
reached a peak of over 19.5k
impressions per day compared to
the usual average of approx. 3k
• Approx. 82.5k impressions
throughout the week (02/10 –
06/10)
• Top tweet gained 1,756
impressions and 34 engagements
• Gained 20 followers

4. Sample week of BPMA
twitter activity 18/09 – 22/09
PPW Week BPMA twitter
activity 02/10-06/10

5. • Average of 6.1k impressions per day 2nd-6th
October compared to PPW 2016 which had
an average of 1.5k impressions per day
• Total approx. impressions for PPW 2017=
30.6k. PPW 2016 = 7.8k
• Gained 67 followers
These numbers differ slightly to above as this is based on 28 days and we began tweeting about PPW the
week before it started

7. www.promotionalproductsweek.co.uk
In the first 9 days of
October the website
received 3,022 hits
compared to 2,289
hits for the whole of
September

8. • Nearly 82,000
impressions across all
adverts.
• Facebook was the most
successful platform as
many of our contacts
are active on this
channel.
• Twitter engagement
was lower but this is
often the case in PPC
campaigns.
• Resulted in 984 clicks
to the PPW website

9. • 87 new twitter followers
• 113.1k twitter impressions throughout the week
• 1,603 mentions of the #ThankYouPPW hashtag
• Instagram followers increased by 51%
• Adverts greatly helped to extend the reach of the campaign, especially
on Facebook, helped us to tailor our message to different audiences and
generated a substantial number of visits to the website.

14. Competitions

16. And so many
more from
Outstanding
Branding event,
Festival of
Marketing and
the Night of
Luxury Brands

21. PPW featured in 8 online magazines
Readership 30,000 Readership 7,000

23. PPW featured in 11 different
company’s blogs

25. • During the week we raised
£2,433
• Whilst we did not achieve our
target, we had over 22
donations and some great
engagement elsewhere i.e.
with the Thank You photos
• Some suppliers will be
donating at the end of October
• We are going to continue
raising money up for the rest
of year to try to reach £10,000

26. • Keep consistency of communication with old and new
followers – rather than only use programme for tweets, log in
and like/retweet followers activity. Similarly, keep posting on
Instagram and LinkedIn.
• Look at brands that were involved in the campaign that are
not members and contact them about signing up.
• Write a blog about the success.

27. To everyone that got involved in Promotional Products Week
2017!