This document describes a demographic analysis tool called the "Demographic 8-Ball" that allows users to input their background characteristics like age, gender, race, and marital status to see what opinions and habits they align with based on polling data. The tool currently allows a single question with multiple demographics but the next version aims to let users search poll questions and build a profile to understand what audience a news story may appeal to. The target users are regular people to compare their views, politicians to analyze their platform's appeal, and news editors to select story topics.

1. Demographic 8-Ball
Global Editors Network Hackday Project

2. Tagline
“How much do our background shape our opinions and our habits? See where you fit in to America's
demographic mixing bowl.”

3. Editorial Value

6. CAN DO:!
Multiple demos → Single question!
e.g. Black, female, 30s, married!
!
CAN’T DO:!
Multiple questions → Single demo!
e.g. Obama supporter, believes abortion should be legal,
only private companies should provide health care

7. Demo
http://dev.futuraprime.net/editors_lab/
http://dev.futuraprime.net/editors_lab/race.html

8. Possible Users

9. Possible Users
• Regular people who want to see how their views align!
• Politicians to see who their platform appeals to, and where it needs work!
• News editors, when selecting stories for publication, might ask what types of people those will
appeal towards

10. Next Version

11. Search for poll questions
“You’re a news editor. You’re going to publish a story on abortion, a story on Twitter and a
story on Obamacare.”!
!
Search for related poll questions, and build a profile to see what demographics those stories appeal
to.