Guido Baumhauer, Deutsche Welle, Stream On, 13 June

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Germany's international broadcaster Deutsche Welle provides multimedia content in 30 languages across 6 TV channels and online platforms. As mobile devices like smartphones and tablets account for about 60% of online usage, Deutsche Welle has adopted a "stream on" strategy to publish content everywhere via multiple platforms simultaneously in order to engage audiences. Their approach focuses on experimenting with new formats and enabling skill-building and thoughtful conversations to keep content and conversations king.

Technology Business

Stream On
Guido Baumhauer, Deutsche Welle

~ 60% of online devices: smartphones or tablets

15
Programmangebot der DW
EXPERIMENTATION !

20 / 32
Content is King…
…conversation is King Kong

Guido Baumhauer
Managing Director of
Strategy, Marketing and Distribution
Tel.: +49 228 429 2152
guido.baumhauer@dw.de

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Guido Baumhauer, Deutsche Welle, Stream On, 13 June

1. Stream On Guido Baumhauer, Deutsche Welle

2. About Market Measures Lessons Learned

3. About Market Measures Lessons Learned

4. 4 Programmangebot der DW •  Germany’s international broadcaster •  Multimedia content in 30 languages •  6 TV-channels 24/7 in 4 languages | Profile

5. About Market Measures Lessons Learned

6. Media Trends 2014

7. ~ 60% of online devices: smartphones or tablets

8. About Market Measures Lessons Learned

9. P O P E Plan Once Publish Everywhere

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14. About Market Measures Lessons Learned

15. 15 Programmangebot der DW EXPERIMENTATION !

16. 16 Programmangebot der DW