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David Sancha, Words Without Writers, 11 June
The document discusses whether robots can perform various journalism roles such as writing news, editing news, designing news layouts, and selling advertisements. It explores examples of companies using robots/algorithms to write news articles from data, curate content for a publication, design digital magazine layouts automatically, and sell 20% of digital ads through programmatic advertising. The presentation examines each journalism role in turn and provides real-world examples to illustrate the capabilities and limitations of robots.
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David Sancha, Words Without Writers, 11 June
- 1. GEN SUMMIT |Barcelona, 11th June 2014 Robot Journalism Bootcamp: Words without writers A panoramic view through automated journalism: writing, editing, designing, and selling news WHAT CAN ROBOTS DO? David Sancha | @dsancha
- 2. GLOBAL EDITORS NETWORK Barcelona June, 2014 WHAT CAN ROBOTS DO? Canrobots write news? Can a robot be a news editor? Can a robot be a news designer? Can a robot sell ads?
- 3. GLOBAL EDITORS NETWORK Barcelona June, 2014 1. What canI help you with? CAN ROBOTS WRITE NEWS?
- 4. GLOBAL EDITORS NETWORK Barcelona June, 2014 1. What canI help you with? CAN ROBOTS WRITE NEWS?
- 5. GLOBAL EDITORS NETWORK Barcelona June, 2014 1. “I needto know if robots can write news” tap to edit The answer could be controversial. There are a lot of journalists here… “I need your help” tap to edit Ok. Larry Birbaum can help you explain this case study: Narrative science. Robots can write news from statistics automatically. CAN ROBOTS WRITE NEWS?
- 6. GLOBAL EDITORS NETWORK Barcelona June, 2014 CAN ROBOTS WRITE NEWS? 1. Analyze DataCreate Narrative Deliver Insight •SPORTS STATISTICS •FINANCIAL REPORTS •SOCIAL MEDIA STRUCTURES ANALYSES INTERPRETS ORGANIZES GENERATES NARRATIVE SCIENCE HTML XML PDF API
- 7. GLOBAL EDITORS NETWORK Barcelona June, 2014 CAN ROBOTS WRITE NEWS? 1. NARRATIVE SCIENCE Anticipated EarningsIncrease for Pall INVESTING 5/28/2014 @ 10:00AM 16 views By Narrative Science Optimism surrounds Pall, as it gets ready to report its third quarter results on Thursday, May 29, 2014. Analysts are expecting the company to book a profit of 83 cents a share, up from 74 cents a year ago. ! The consensus estimate hasn’t changed over the past month, but it’s down from three months ago when it was 85 cents. For the fiscal year, analysts are expecting earnings of $3.41 per share. Revenue is projected to eclipse the year-earlier total of $641.2 million by 6%, finishing at $679.8 million for the quarter. For the year, revenue is expected to come in at $2.75 billion. ! While the company has been profitable for the last eight quarters, income has fallen year-over-year by an average of 18% over the past four quarters. The company was hit the hardest in the first quarter as it saw profit drop by 79%. ! Over the last four quarters, revenue rose 1% on average year-over-year. The biggest boost came in the most recent quarter, when revenue increased 6% from the year-ago quarter. ! Other companies in the capital goods sector include: Nordson, Donaldson Company and Flow International.
- 8. GLOBAL EDITORS NETWORK Barcelona June, 2014 Can robotswrite news? Can a robot be a news editor? Can a robot be a news designer? Can a robot sell ads? CAN ROBOTS WRITE NEWS? 1. CHECKLIST Can a robot be a news editor?
- 9. GLOBAL EDITORS NETWORK Barcelona June, 2014 2. What canI help you with? CAN A ROBOT BE A NEWS EDITOR?
- 10. GLOBAL EDITORS NETWORK Barcelona June, 2014 2. What canI help you with? CAN A ROBOT BE A NEWS EDITOR?
- 11. GLOBAL EDITORS NETWORK Barcelona June, 2014 2. “Can arobot be a news editor?” tap to edit We have a lot of human editors here today. Why do you need a robot? “Just an example…” tap to edit Let's have a look at #Open001, the publication of The Guardian made by robots. CAN A ROBOT BE A NEWS EDITOR?
- 12. GLOBAL EDITORS NETWORK Barcelona June, 2014 CAN A ROBOTBE A NEWS EDITOR? 2. #OPEN001, AUTOMATIC CONTENT CURATION
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- 14. GLOBAL EDITORS NETWORK Barcelona June, 2014 2. #OPEN001, AUTOMATIC CONTENT CURATION CAN A ROBOTBE A NEWS EDITOR? «You might not guess it, but this publication was made entirely by robots. Well sort of. ! More accurately #Open001 is the result of a smart algorithmic tool that identifies the most popular and interesting stories across the Guardian by tracking our reader’s engagement with our journalism». ‘Introduction’, Open #001 Carter Brokaw, Executive VP Sales The Guardian
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- 23. GLOBAL EDITORS NETWORK Barcelona June, 2014 CHECKLIST 2. CAN A ROBOTBE A NEWS EDITOR? Can robots write news? Can a robot be a news editor? Can a robot be a news designer? Can a robot sell ads? Can a robot be a news designer?
- 24. GLOBAL EDITORS NETWORK Barcelona June, 2014 3. What canI help you with? CAN A ROBOT BE A NEWS DESIGNER?
- 25. GLOBAL EDITORS NETWORK Barcelona June, 2014 3. What canI help you with? CAN A ROBOT BE A NEWS DESIGNER?
- 26. GLOBAL EDITORS NETWORK Barcelona June, 2014 3. “Can arobot be a news designer?” tap to edit I was assembled in China, but I was designed in California by Apple. “I know that, but you’re not a designer tap to edit Here you have a good example: Flipboard creates automatic layouts for millions of digital magazines. CAN A ROBOT BE A NEWS DESIGNER?
- 27. GLOBAL EDITORS NETWORK Barcelona June, 2014 3. Different resolutions Flipboardgenerates automatic magazines for different screen resolutions and devices. ! More than 2,000 options Each page feels hand-crafted, but the process of layout design is completely automatic using an engine called Duplo. Duplo selects the best layout to fit the content from more than 2,000 options. AUTOMATIC LAYOUT DESIGN IN FLIPBOARD CAN A ROBOT BE A NEWS DESIGNER?
- 28. GLOBAL EDITORS NETWORK Barcelona June, 2014 3. A subsetof the 2,000+ candidate layouts for 3 column landscape page sizes. AUTOMATIC LAYOUT DESIGN IN FLIPBOARD CAN A ROBOT BE A NEWS DESIGNER?
- 29. GLOBAL EDITORS NETWORK Barcelona June, 2014 3. two-column articlepieces one-column article pieces 1. Creating layouts composition selected AUTOMATIC LAYOUT DESIGN IN FLIPBOARD CAN A ROBOT BE A NEWS DESIGNER?
- 30. GLOBAL EDITORS NETWORK Barcelona June, 2014 3. 2. Selectinglayouts and applying content ‣ Content match Duplo compares the contents’ structure against the layout’s content slots to see how closely it matches. ‣ Slot selection Duplo computes the best pairings of content with slots by optimizing a fitness function built on dozens of individually-weighted heuristics. Page flow: organic sense of variety to the types and number of items on a pageImage feature detection, aspect ratio, scale, crop: the photo fits the frame. AUTOMATIC LAYOUT DESIGN IN FLIPBOARD CAN A ROBOT BE A NEWS DESIGNER?
- 31. GLOBAL EDITORS NETWORK Barcelona June, 2014 3. 3. Refininglayouts Text is aligned to the baseline grid. Image viewports are adjusted. AUTOMATIC LAYOUT DESIGN IN FLIPBOARD CAN A ROBOT BE A NEWS DESIGNER?
- 32. GLOBAL EDITORS NETWORK Barcelona June, 2014 3. 4. Displayinglayouts Duplo uses a type scale to size headline text down according to a designer’s specifications— lighter weights at large sizes and heavier weights at smaller sizes, all chosen by a designer to work well together. AUTOMATIC LAYOUT DESIGN IN FLIPBOARD CAN A ROBOT BE A NEWS DESIGNER?
- 33. GLOBAL EDITORS NETWORK Barcelona June, 2014 3. CHECKLIST CAN A ROBOTBE A NEWS DESIGNER? Can robots write news? Can a robot be a news editor? Can a robot be a news designer? Can a robot sell ads?Can a robot sell ads?
- 34. GLOBAL EDITORS NETWORK Barcelona June, 2014 4. What canI help you with? WHAT ABOUT ROBOTS AND ADS?
- 35. GLOBAL EDITORS NETWORK Barcelona June, 2014 What canI help you with? 4. WHAT ABOUT ROBOTS AND ADS?
- 36. GLOBAL EDITORS NETWORK Barcelona June, 2014 “Siri, whatabout robots and ads? tap to edit David, this is an interesting point. “Why?” tap to edit Because about 20% of the overall digital- ad market is sold by robots. It’s called programmatic advertising. 4. WHAT ABOUT ROBOTS AND ADS?
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- 38. GLOBAL EDITORS NETWORK Barcelona June, 2014 CHECKLIST 4. WHAT ABOUT ROBOTS AND ADS?Can robots write news? Can a robot be a news editor? Can a robot be a news designer? Can a robot sell ads?
- 39. GEN SUMMIT |Barcelona, 11th June 2014 Robot Journalism Bootcamp: Words without writers THANK YOU.David Sancha | @dsancha dsancha@xalok.com
- 40. GEN SUMMIT |Barcelona, 11th June 2014 Robot Journalism Bootcamp: Words without writers THANK YOU.David Sancha | @dsancha dsancha@xalok.com “Thank you” tap to edit Thanks, David. And thanks to all. I wish you a pleasant stay in Barcelona.