Hawkeye

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This document introduces Hawkeye as a useful tool for journalists who value timely breaking news reporting, editors who want to build eye-catching multimedia webpages on location-based stories, and web viewers and citizens who want to interact and participate in finding news clues. It also provides special thanks to Chunyuan Wei, Yuan Ren, and Meng Wei.

Technology

Hawkeye
is
a
useful
tool
for
•  journalists
who
value
8meliness
in
breaking
news

repor8ng

•  editors
who
want
to
build
an
eye-‐catching
mul8-‐
media
webpage
on
a
loca8on-‐based
story

•  web
viewers
who
want
to
interact
with
the
reporter

and
be
part
of
the
process

•  ci8zens
who
would
like
to
par8cipate
in
ﬁnding
news

clue

THANKS！
Chunyuan Wei 魏春元
Yuan Ren 任远
Meng Wei 韦梦

Visualizing elections - polls, buzz monitoring, analysis What App of cards does: - shows the internet buzz about both the elections and each candidate and how it correlates with the polls - provides useful indicators helping understand the campaign While analyzing the election campaigns, media are talking too little about hard data. Media provide nice charts that show results of the polls, we know how many votes each candidate received, we know the turnout. And that’s it. Journalists and experts analyzing election campaigns examine only discourse. They speculate how the candidate’s behavior or statement may affect the polls. They show no hard data, however. With App of cards we want and we can show how the buzz on the Internet correlates with the outcome of the election. In the media there is such thing as the terror of the polls. Hardly anyone focuses on how the voters perceive each candidate. Expert’s opinions are based more on intuition than on hard data. But not us. Thanks to the cooperation of our application with Internet monitoring tool Brand24, we measure sentiment of mentions about each candidate. Also thanks to the API Brand24, App of cards show what’s being said in the campaign - we monitor the most important topics of the campaign and all references to it that appear on social media, online forums, blogs or websites. In the media there’s a lack of a discussion about the effectiveness of political marketing during the campaign. With App of cards every voter and every journalist is gaining access to clear indicators. After the elections, we show a very important indicator - cost per voice. We collect data on the number of votes gained and spending on campaigns, which allow us to estimate the cost of acquisition of one vote. Furthermore, based on the data provided by the electoral bureau App of cards shows the profile of the average voter of each candidate. Last, but not least, App of cards provides analysis on the campaign, which will be prepared by both journalists of the „Brief” magazine and invited experts. Furthermore, each analytical material will be based on the data visualized in the app. Used technologies API Brand24, Kinetsie.com, Adobe Photoshop, PHP

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Hawkeye

2. Sorry, but we have a problem here…

3. Hawkeye is a useful tool for •  journalists who value 8meliness in breaking news repor8ng •  editors who want to build an eye-‐catching mul8-‐ media webpage on a loca8on-‐based story •  web viewers who want to interact with the reporter and be part of the process •  ci8zens who would like to par8cipate in ﬁnding news clue

9. Special thank to

10. THANKS！ Chunyuan Wei 魏春元 Yuan Ren 任远 Meng Wei 韦梦

Hawkeye

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