6. The Trusted Digital Voice
We believe that users
aren’t presented with
deeper content, so
they turn around and
go back to where they
came from.
Move along – nothing more to see hereMove along – nothing more to see here
7. The Trusted Digital Voice
If we present the user with other relevant content, we
will decrease the bounce rate.
Hey wait – check this out!Hey wait – check this out!
9. The Trusted Digital Voice
Using the cXense recommendation engine we are
displaying a few relevant cars to the user. The user will
be able to scroll through the cars to see if there is an
item that they might be interested in.
Recommended carsRecommended cars
10. The Trusted Digital Voice
Our competition does not use recommendations to try
to keep users around.
Other large e-commerce sites do, but not in the
classifieds space.
We’ll be the first!We’ll be the first!
11. The Trusted Digital Voice
This is live in the Cars section of KSL.com.
•Go to www.ksl.com/auto
•scroll down a bit to the ads
•Click on one that you are interested in
• Or click on this link http://www.ksl.com/auto/listing/1433051
•Scroll down to the bottom of the information
•Check out the other recommended cars
It’s alive!It’s alive!
12. The Trusted Digital Voice
If this is deemed a success. We can easily deploy it
across all of the classifieds verticals (cars, jobs, homes,
and general.) We can also push it to the other e-
commerce verticals on KSL.com.
Deploy, deploy, deploy!Deploy, deploy, deploy!
14. The Trusted Digital Voice
Early results are in – it’s a success! (maybe)Early results are in – it’s a success! (maybe)
In the few hours that widget has been live we have
seen 33,662 impressions and 699 clicks. This is a 2.08%
click through rate.
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