Schibsted Programmatic is a program that reaches 40% of daily traffic and aims to make the ad buying process more effective and intelligent. It offers several options for brands including always-on campaigns, branding campaigns, and premium programmatic deals that guarantee placement and inventory. The program emphasizes transparency, data, and technology providers to improve ad delivery and targeting.

1. Schibsted Programmatic
London, 09.04.2014

2. Reach 8 out of 10 people
every day
40 % of the traffic

3. SCHIBSTED PROGRAMMATIC
Make the buy process more effective1 Bring intelligence into the buying process2
Programmatic Direct - iSocket, Shiny Ads,Adslot Real time bidding / Programmatic Premium / Premium
Guaranteed

4. SCHIBSTED PROGRAMMATIC
2
Always on campaigns
Branding campaigns
Premium Programmatic Deal ID
Second bid auction
Specific placement
Non guaranteedTransparent URL
4
Branding campaigns
Programmatic Direct
Integrated with the adserver
Guaranteed inventory
Audience buying
Transparent
1
Remnant inventory
Second bid auction
Non guaranteed
Audience buying Mainly performance campaigns
Open RTB
3
Always on campaigns
Branding campaigns
Premium Guaranteed
Specific placement
Guaranteed inventory
Transparent URL

5. #1 Transparency #2 Data #3 Tech providers
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