WAN-IFRA is an international organization representing over 18,000 publications, 15,000 online sites, and 3,000 media companies in 120 countries. It collects data on global print and digital newspaper revenues, circulation, readership, and advertising trends. In 2014, the total global newspaper industry revenue was $179 billion, with $92 billion from circulation and $87 billion from advertising, though print circulation and advertising revenues continued declining while digital revenues increased substantially.

2. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
We represent news media industry in !
120 countries!
We represent more than !
18,000 "publications !
15,000"online sites !
3,000 "companies!
80 national and regional !
news media associations !
Based in Paris, France, and!
Frankfurt, Germany, with!
subsidiaries in Singapore and India!

3. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
World Press Trends data partners!
Ipsos!
RAM!
Pew Research !
Center!
Newspaper!
associations!
comScore!
ZenithOptimedia!

4. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
WPT !
database!
WPT !
custom reports!
WPT !
annual report!
WPT Data is Available through!

5. © 2015 WAN-IFRA | WORLDPRESSTRENDS
2.7bn!
45% of all adults!
read print newspapers!
0.8bn!
42% of all desktop internet
users read newspapers !
in digital formats!

6. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
PRINT
CIRCULATION!
$89.9 billion!
up 0.4% in 2014!
PRINT
ADVERTISING!
$77 billion!
down 5.2% in 2014!
!
!
DIGITAL
CIRCULATION!
$2.5 billion!
up 45.3% in 2014
"!
!
DIGITAL
ADVERTISING!
$9.5 billion!
up 8.3% in 2014 !
NEWSPAPER !
INDUSTRY
IN 2014!

7. © 2015 WAN-IFRA | WORLDPRESSTRENDS
REVENUES !
3d – disrupted, digital, diversified!

8. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
newspapers advertising in the early 20th century !

9. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
20th century newspapers!
earned up to !
!
80% of revenues!
from advertising !

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11. © 2015 WAN-IFRA | WORLDPRESSTRENDS!

12. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
$179 bn!
global newspaper revenues in 2014!

13. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
global newspaper revenue generation 2014!
$92 bn!
PRINT AND DIGITAL!
CIRCULATION REVENUE!
$87 bn!
PRINT AND DIGITAL!
ADVERTISING REVENUE!
Source: WPT analysis "!

14. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
Source: WPT Analysis, ZenithOptimedia and PwC Global Entertainment & Media Outlook"!
global newspaper revenue sources 2010-2014!
US$ million at current prices!

15. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
global print newspaper circulation revenues 2010-2014!
Source: WPT database and WPT analysis !

16. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
global digital newspaper circulation revenues 2010-2014!
Source: PwC Global Entertainment & Media Outlook !

17. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
global digital newspaper advertising revenues 2010-2014!
Source: PwC Global Entertainment & Media Outlook !

18. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
Asia Pacific!
36%!
EU/Africa/ME!
34%!
Latin America!
9%!
North America!
21%!
newspaper regional revenue share in 2014!

19. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
Sources: Digi-Capital, PWC, AppAnnie, Companies, Gartner!
consumer apps to reach $70 bn revenue in 2017
Mobile consumer app sector revenue forecast ($bn)
Game changer!
Non-games
categories to!
match games
revenue by 2017!

20. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
global newspaper revenues trends!
- Financial Times had 415,000 total digital subscriptions
(64% of total paid subscriptions) and growth rate of
digital subscriptions, 2013-14 was 31%, or 99,000
subscriptions.!
- For Texas Tribune 23% of revenue comes from events
and 25% of revenues comes from digital
sponsorships.!
- Axel Springer recruited over 150,000 subscribers for
its premium service Bild Plus in the six months since
its launch in June 2013. In the UK, the popular Sun
newspaper has followed a similar model and attracted
over 100,000 new digital subscribers.!

21. © 2015 WAN-IFRA | WORLDPRESSTRENDS!

22. © 2015 WAN-IFRA WORLDPRESSTRENDS!
CIRCULATION !
& REACH!
from print readers to digital loyalists!
!

23. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
Source: World Press Trends database and WPT analysis!
global daily print newspaper circulation 2010-2014!

24. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
Source: WPT analysis!
daily print newspaper circulation change by region!

25. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
global digital newspaper circulation 2010-2014!
Global daily digital newspaper circulation (thousands copies of digital editions)!
Source: PwC Entertainment & Media Outlook !

26. © 2015 WAN-IFRA WORLDPRESSTRENDS!
!
11% paid !
for online news!
in 2014 !

27. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
paying for online news in 2014!
Source: Reuters Institute Digital News Report!

28. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
growth in smartphone access for news - selected countries!
Source: Reuters Institute Digital News Report!
growth in tablet access for news - selected countries!

29. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
Source: WPT analysis, comScore and Ipsos Media!
2.7bn!
45% of all adults!
read print newspapers!
0.8bn!
42% of all desktop internet
users read newspapers !
in digital formats!
daily print newspaper global reach in 2014!

30. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
85.8% adults!
read newspapers!
readership by platform in Australia!
Source: Ipsos Media!

31. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
readership by platform in UK!
Source: Ipsos Media and comScoreß!
83.2% adults!
read newspapers!
Digital readership!

32. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
readership by platform in Chile!
Source: Ipsos Media and comScore!
81.5% adults!
read newspapers!

33. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
DIGITAL MEDIA!
hooked to mobile!
!
!

34. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
79%!of all smartphone !
users check !
their device!
within !
15 minutes !
of waking up!
within !
15!
minutes !

35. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
Broadcast!
125 min!
Mobile!
97 min!
Desktop!
70 min!
Tablet!
37 min!
Newspaper!
33 min!

36. © 2015 WAN-IFRA WORLDPRESSTRENDS!
app usage represents
52% of mobile
engagement!

37. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
©
2013
WAN-­‐IFRA
global desktop digital news audiences 2013-2015!
Source: comScore 2015!
!

38. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
US, UK and Canada digital news audiences!
UK! US! CANADA!
DESKTOP ONLY!
MOBILE ONLY!
MULTI-PLATFORM!
Source: comScore 2015!
!
33,999! 165,107! 15,271!
2.412! 23.868! 1,566!
11,111! 66,304! 12,732!

39. © 2015 WAN-IFRA WORLDPRESSTRENDS!
ADVERTISING !
!
!

40. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
share of global ad spend per medium in 2014!
Source: ZenithOptimedia!

41. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
global ad spend 2010-2017!
Source: ZenithOptimedia!
Global Advertising Expenditure US$ million !

42. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
newspaper print advertising revenues !
2009 – 2013!
Source: Zenith Optimedia!

43. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
newspaper print advertising by region !
2010 – 2014!
Source: ZenithOptimedia!
Asia!
Latin
America!
North
America!
Europe!
Middle East
& N Africa!

44. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
newspaper digital advertising revenues !
2010 – 2014!
Source: PwC Global Entertainment & Media Outlook !

45. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
the value of global online advertising !
!
$124 bn in 2014!

46. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
Source: ZenithOptimedia!
Internet ad spend by type 2014 – 2017 (forecast)!

47. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
programmatic transactions reached !
!
$21 bn in 2014!
Source: Magna Global 2015!

48. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
programmatic transactions reached !
!
20% of all online
display in 2014!
http://www.iab.net/programmatic!

49. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
programmatic advertising 2014 !
Source: MagnaGlobal!

50. © 2015 WAN-IFRA | WORLDPRESSTRENDS!
there is one thing !
that did not change at all!
the way !
our industry value!
is presented !
is still the same!

51. © 2015 WAN-IFRA | WORLDPRESSTRENDS!