Why care about mobile? And what is Windows Phone 7?

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These are the slides I used in my presentations at DevEvening and DDDSW2.
Hopefully they'll prompt memories of what I said.

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  • Cartoons in my presentation are from http://gapingvoid.com/
  • I don’t work for Microsoft!
  • http://www.flickr.com/photos/asurroca/83600305/
  • http://www.flickr.com/photos/patrick_q/204252734/
  • http://www.flickr.com/photos/patrick_q/204252734/Devices
  • http://www.flickr.com/photos/patrick_q/204252734/Internet access
  • http://www.21stcenturychallenges.org/focus/digital-divide-in-britain/
  • Device != desktop
  • http://www.flickr.com/photos/tgaw/310848733/
  • This is (was) my desk
  • http://www.flickr.com/photos/yourdon/2715599454/
  • http://www.flickr.com/photos/rheauchyr/135536978/
  • http://www.flickr.com/photos/olpc/2596796843/
  • http://www.flickr.com/photos/michaelfoleyphotography/4304488107/
  • http://www.flickr.com/photos/ygurvitz/2927161768/
  • http://www.flickr.com/photos/kaotiqua/149688248/
  • input
  • http://www.flickr.com/photos/walkn/3101124067/
  • DisconnectedDesign for occasional connectedness
  • [Perceived] Performance
  • Resources
  • AnnaPart time PR professional and busy mom“My life is a balancing act between work,family, friends, and my own personal needs.”
  • MilesGrowing his own architectural biz“I love running my life real-time so I can takeadvantage of whatever is inspiring me…whetherit’s a new project, a pick up game or a stolenmoment with Anna.”LIFE MAXIMIZERS(don’t read to much into name – proportion of population – will overlap with other groups/classifications)Have or will soon have familyEstablished in their job/careerBalance “exciting & fun” personal life with the “stress and pressure” of work life
  • http://www.flickr.com/photos/travelinlibrarian/223839049/
  • Why care about mobile? And what is Windows Phone 7?

    1. 1. Matt Lacey<br />
    2. 2.
    3. 3. http://www.DevEvening.co.uk/<br />@DevEvening<br />
    4. 4. @wpug<br />
    5. 5.
    6. 6.
    7. 7.
    8. 8.
    9. 9. “<br />“Mobile is essential to the future of broadband,<br />“Increasingly, Americans access the Internet from devices they carry around with them wherever they go.”<br /> - FCC<br />“Google’s future depends on the next internet, on cellphones.”<br /> - Eric Schmidt (CEO Google)<br />Mobile phones are more important than PCs for poor nations<br /> - Bill Gates<br />Facebook believes 2010 will be a “watershed” year for mobile<br />”“<br />
    10. 10.
    11. 11. 4.6 B<br />Mobile<br />Phones<br />1.2 B<br />PCs<br />Source: ”TomiAhonen Almanac 2010"<br />
    12. 12. 1.05 B<br />Mobile<br />Phones<br />1.0 B<br />PCs<br />Source: “TomiAhonen Almanac 2009 “<br />
    13. 13.
    14. 14. 70%<br />Source: Office National Statistics 2009<br />
    15. 15. 123%<br />Source: “TomiAhonen Almanac 2009 “<br />
    16. 16. Mobile = ?<br />
    17. 17. Mobile = !<br />
    18. 18.
    19. 19.
    20. 20.
    21. 21.
    22. 22.
    23. 23.
    24. 24.
    25. 25. Context is king<br />
    26. 26.
    27. 27.
    28. 28.
    29. 29.
    30. 30.
    31. 31.
    32. 32.
    33. 33. “will excel in 7 areas”<br />Start experience<br />Social communications<br />Hardware choice<br />Photos<br />Best for business users<br />Location aware search<br />Xbox Live gaming<br />
    34. 34. Metro<br />
    35. 35.
    36. 36. Principles of “Metro”<br />Clean, Light, Open, Fast<br />Celebrate Typography<br />Alive in Motion<br />Content, Not Chrome<br />Authentically Digital<br />Focus on the individual<br />Delightful experiences that are easy to use<br />
    37. 37.
    38. 38.
    39. 39. Publishing Process<br />.xap<br />.xap<br />.xap<br />.xap<br />.xap<br />.xap<br />.xap<br />.xap<br />Application and Game Submission<br />.dll<br />.dll<br />.dll<br />.dll<br />.dll<br />.dll<br />.dll<br />.dll<br />App<br />Packaging &<br />Validation<br />App<br />submission<br />Marketplace<br />Windows Phone 7 Deployment Service<br />Apply<br />Test <br />Criteria<br />Add<br />Metadata<br />Sign<br />

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