Mobile Video: The Next Generation of
Real-Time News Publishing
John Paton
CEO, Digital First Media, USA
Digital First Media
75 Daily Newspapers 
Over 800 digital and online products
$1.3B in annual revenue
Over 10,000 Employee...
Important Shifts
The Always-
On, Highly-
Visual, Mobile
Consumer
Visual Media
Driving Higher
Engagement
Mobile
Consumption...
Mobile Video Publishing Platform
The Tout Proposition
Your Website
Your followers
directly
Your App
Social Networks
Transf...
From initial test to full deployment
Case Study
4 Week test with key DFM properties (Los Angeles News Group)
All 92 DFM Ma...
Boston Bombing
The Impact on Journalism
Sonya Paclob Journalist, York Daily Record
“The most powerful tool to me is my mob...
Asiana SFO Plane Crash
The Impact on Journalism
San Jose Mercury News
Journalists – first media on
the scene at SFO using
...
Colorado Floods
The Impact on Journalism
Over 800K views in first 72 hours
Top listing in Google News
Re-distributed and s...
Re-Defining Local News & Information
Over 1,800 Journalists across 92 markets
Creating daily stream of 5,000-7,000 video up...
The Roadmap
Thousands of DFM daily video updates, organized by
Geo-location, to be distributed across
Major Digital & IPTV...
Relevant, real-time mobile video news publishing is driving unprecedented levels of consumer engagement across Digital Fir...
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Relevant, real-time mobile video news publishing is driving unprecedented levels of consumer engagement across Digital First Media’s national news network

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John Paton, CEO, Digital First Media, USA

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Relevant, real-time mobile video news publishing is driving unprecedented levels of consumer engagement across Digital First Media’s national news network

  1. 1. Mobile Video: The Next Generation of Real-Time News Publishing John Paton CEO, Digital First Media, USA
  2. 2. Digital First Media 75 Daily Newspapers  Over 800 digital and online products $1.3B in annual revenue Over 10,000 Employees Operates across 18 States Over 65MM customers monthly
  3. 3. Important Shifts The Always- On, Highly- Visual, Mobile Consumer Visual Media Driving Higher Engagement Mobile Consumption Growing Rapidly Visual Media Driving Higher Ad Revenues Real-Time Publishing Essential
  4. 4. Mobile Video Publishing Platform The Tout Proposition Your Website Your followers directly Your App Social Networks Transform journalists into video broadcasters Monetize via higher CPM advertising
  5. 5. From initial test to full deployment Case Study 4 Week test with key DFM properties (Los Angeles News Group) All 92 DFM Markets (including 75 Dallies) trained and live within 45 days Today, 1,800 journalists creating 5k-7k mobile video updates per day Video viewing has tripled across DFM Time on site & repeat visits up notably New pre-roll advertising revenue stream Entirely new “Local” pre-roll market emerging
  6. 6. Boston Bombing The Impact on Journalism Sonya Paclob Journalist, York Daily Record “The most powerful tool to me is my mobile phone. I was a mobile journalist. I tweeted and used a video app called Tout to document my experiences throughout the day. The smaller the equipment, the less awareness I brought on myself. I was able to weave in and out of big news media outlets with their big camera set-ups.”
  7. 7. Asiana SFO Plane Crash The Impact on Journalism San Jose Mercury News Journalists – first media on the scene at SFO using iPhones & Tout Hundreds of thousands of views in first 24 hours Video shared across DFM Network & picked up by outside national media First interviews of passengers on flight
  8. 8. Colorado Floods The Impact on Journalism Over 800K views in first 72 hours Top listing in Google News Re-distributed and shared thousands of times across the web
  9. 9. Re-Defining Local News & Information Over 1,800 Journalists across 92 markets Creating daily stream of 5,000-7,000 video updates Over 25MM video views since launch Revenue potential in excess of $300,000 a month News Traffic Weather Sports Politics Special Events Community Arts
  10. 10. The Roadmap Thousands of DFM daily video updates, organized by Geo-location, to be distributed across Major Digital & IPTV platforms “News Around Me”

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