Facebook Update #DME14

844 views

Published on

Slides from Facebook visit - 7 April as part of #DME14

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
844
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
19
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Facebook Update #DME14

  1. 1. Facebook Update 2014
  2. 2. Trends News Feed Honoring 
 your content
  3. 3. Trends
  4. 4. Gobal Monthly Active Users Facebook users transitioning from desktop to mobile 751M 54%YOY growth Source: Facebook earnings call, May 2013
  5. 5. 62%of smartphone owners consume news on their device each week, 36% do so each day Most people now use their mobile phones for news Source: Pew “State of News Media 2012”
  6. 6. Facebook is an important source of mobile news Source: Pew “State of News Media 2012” 67%of smartphone owners follow news recommendations from Facebook
  7. 7. Facebook is an important source of mobile news Source: Pew “State of News Media 2012” 67%of smartphone owners follow news recommendations from Facebook
  8. 8. Overall, more news being discovered through Facebook Major news websites in the U.S. now 
 get 23%of external traffic from Social Source: Simple Reach, May 2013
  9. 9. Facebook drives more traffic Facebook drives 2.5x more traffic than Twitter
  10. 10. Content lives longer on Facebook
  11. 11. Facebook drives users back to news sites Majority of people (77%) follow news links to consume the full story Source: Pew “State of News Media 2012”
  12. 12. Facebook drives users back to news sites Majority of people (77%) follow news links to consume the full story
  13. 13. 60%return daily 1.1B 751M Source: Facebook earnings call, May 2013
  14. 14. 80M interactions about the Boston Marathon bombings on 4/15.
  15. 15. News Feed
  16. 16. Most time is spent on News Feed
  17. 17. Most time is spent on News Feed
  18. 18. Getting the most from News Feed
  19. 19. Cultivate an active community for your Page •Highlight breaking news •Use a conversational tone, find your voice •Provide analysis and commentary on link shares •Ask questions & respond •Share visual content • Vary your post type
  20. 20. Post shareable content The most sharable content…. •is personal •expresses identity •is visual
  21. 21. Nail your headline and test relentlessly “The difference between a good headline and a bad headline can be just massive…we see 20% difference, 50% difference, 500% difference. A really excellent headline can make something go viral.” – Peter Koechley, Upworthy
  22. 22. Make your content easy to share
  23. 23. Make sure your content looks great when shared
  24. 24. Make sure your content looks great when shared ADDITIONAL BASIC
  25. 25. iOS SDK 3.8
  26. 26. ▪ People can share to News Feed and Timeline without logging in ▪ They can tag friends and places in story for additional context and distribution ▪ Developers can use custom actions to tell stories through the Open Graph Native Share Dialog
  27. 27. App attribution iOS 6 Share Sheet Story attributed to iOS Native Share Dialog Story attributed to your App
  28. 28. Honoring
 your content
  29. 29. 24 Tiny Turtles Who Need a Reality Check! huffingtonpost.com! All these little turtles have two things in common: 1. They’re very tiny.! Wow, super tiny! Wow, super tiny! 24 Tiny Turtles Who Need...! huffingtonpost.com
  30. 30. 24 Tiny Turtles Who Need a Reality Check! huffingtonpost.com
  31. 31. The Four Pillars of Publishing on Facebook Create engaging content people will share, and test it Make it easy to share your content from your site Optimize OG tags so content looks great when shared Cultivate an active community for your page

  32. 32. Resources for News •Portal: Case studies, best practices and more
 developers.facebook.com/media •Page: Facebook related announcements and updates facebook.com/fbmedia • Group: News, media and publishing & Facebook 
 facebook.com/groups/329990863789747

×