Official Opening of the World Publishing Expo

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Ken Doctor, Author, US Media expert

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Official Opening of the World Publishing Expo

  1. 1. 2014: Playing the News Crossover Ken Doctor New Industry Analyst & Author, Newsonomics Berlin Expo October 7, 2013 #wpe13 @newsonomics 1Sunday, October 6, 13
  2. 2. Crossover Newsonomics 2Sunday, October 6, 13
  3. 3. Copyright, Content Bridges/Newsonomics, 2013 Today 10 Pointers into 2014 Our Speakers & Discussion 3Sunday, October 6, 13
  4. 4. Copyright, Content Bridges/Newsonomics, 2013 10 Truths Into 2014 4Sunday, October 6, 13
  5. 5. Copyright, Content Bridges/Newsonomics, 2013 1 The Print Ad Decline Looks Unabated 5Sunday, October 6, 13
  6. 6. Copyright, Content Bridges/Newsonomics, 2013 Global Newspaper Revenues Decline (2007-2012) 39% $51B Another 7-12% in 2013 6Sunday, October 6, 13
  7. 7. Copyright, Content Bridges/Newsonomics, 2013 5 Companies Take 2/3 of That Google Yahoo Microsoft AOL Facebook $99B in Digital Advertising 7Sunday, October 6, 13
  8. 8. Copyright, Content Bridges/Newsonomics, 2013 2 Long-Term Private Investors Enter the U.S. Newspaper Market 8Sunday, October 6, 13
  9. 9. Copyright, Content Bridges/Newsonomics, 2013 Warren Buffett BH Media 9Sunday, October 6, 13
  10. 10. Copyright, Content Bridges/Newsonomics, 2013 3 Jeff Bezos Amazonizes the Washington Post 10Sunday, October 6, 13
  11. 11. Copyright, Content Bridges/Newsonomics, 2013 What Does Bezos See? The Future, Not the Past 11Sunday, October 6, 13
  12. 12. Copyright, Content Bridges/Newsonomics, 2013 What Does Bezos See? Enduring Brand Hundreds of thousands of paying customers Rich trove of data Massive metro penetration 12Sunday, October 6, 13
  13. 13. Copyright, Content Bridges/Newsonomics, 2013 What Might Bezos Do? Act on Data & Analytics Please READERS! 13Sunday, October 6, 13
  14. 14. Copyright, Content Bridges/Newsonomics, 2013 4 Paywalls 2.0 Debut 14Sunday, October 6, 13
  15. 15. Copyright, Content Bridges/Newsonomics, 2013 Mark Thompson “Working Engagement Curve” 15Sunday, October 6, 13
  16. 16. Copyright, Content Bridges/Newsonomics, 2013 Today’s Subscribers 16Sunday, October 6, 13
  17. 17. Copyright, Content Bridges/Newsonomics, 2013 2015 Buyers? 17Sunday, October 6, 13
  18. 18. Copyright, Content Bridges/Newsonomics, 2013 5 We’re on the Brink of Mobile Majority 33% of News Traffic is Mobile 18Sunday, October 6, 13
  19. 19. Copyright, Content Bridges/Newsonomics, 2013 From Desktop Love.... 19Sunday, October 6, 13
  20. 20. Copyright, Content Bridges/Newsonomics, 2013 Desktop is the New Print Desktop Minutes Are Decreasing 20Sunday, October 6, 13
  21. 21. Copyright, Content Bridges/Newsonomics, 2013 ...to Mobile Addiction 21Sunday, October 6, 13
  22. 22. Copyright, Content Bridges/Newsonomics, 2013 6 New Strategies Will Be Tested 22Sunday, October 6, 13
  23. 23. Copyright, Content Bridges/Newsonomics, 2013 300 New Hires 60% Newsprint Growth Aaron Kushner 23Sunday, October 6, 13
  24. 24. Copyright, Content Bridges/Newsonomics, 2013 Now 3 Days a Week, Reinforcing Sunday 24Sunday, October 6, 13
  25. 25. Copyright, Content Bridges/Newsonomics, 2013 Digital First Media’s Content Streamlining 25Sunday, October 6, 13
  26. 26. Copyright, Content Bridges/Newsonomics, 2013 Digital Services +Events, Sponsorship + Content Marketing + Ads New Integrated Marketing Strategy = 7 26Sunday, October 6, 13
  27. 27. Copyright, Content Bridges/Newsonomics, 2013 Print Ads Just 46% 27Sunday, October 6, 13
  28. 28. Copyright, Content Bridges/Newsonomics, 2013 8 2014-2016 is About Selling More Stuff 28Sunday, October 6, 13
  29. 29. Copyright, Content Bridges/Newsonomics, 2013 Beyond One Size Fits All Digital Marketing New Paid Reader Products Commercial Storytelling Events 29Sunday, October 6, 13
  30. 30. Copyright, Content Bridges/Newsonomics, 2013 We May Get Closer to Netflix for News 9 30Sunday, October 6, 13
  31. 31. Copyright, Content Bridges/Newsonomics, 2013 All-Access Books Spotify, Netflix, iTunes, Hulu... 31Sunday, October 6, 13
  32. 32. Copyright, Content Bridges/Newsonomics, 2013 How About Netflix for News? 32Sunday, October 6, 13
  33. 33. Copyright, Content Bridges/Newsonomics, 2013 The News Crisis Continues 10 Newsroom Layoffs Go On & On We Don’t Know What We Don’t Know 33Sunday, October 6, 13
  34. 34. Copyright, Content Bridges/Newsonomics, 2013 Contact kdoctor@gmail.com Twitter: @kdoctor www.newsonomics.com #berlinexpo @newsonomics 34Sunday, October 6, 13
  35. 35. Copyright, Content Bridges/Newsonomics, 2013 Mathias Dopfner Axel Springer 35Sunday, October 6, 13
  36. 36. Copyright, Content Bridges/Newsonomics, 2013 Andrew Miller The Guardian 36Sunday, October 6, 13

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