1. Wesley P. Keiter
25449 Carberry Drive
South Riding, VA 20152
Home: 703-327-0562 / Cell: 301-789-9512
E-Mail: wpkeiter@verizon.net
Career Objective
Seeking a supervisory/management position utilizing my strengths and extensive experience.
Summary
Highly motivated and detail-oriented profession with over 31 years experience in the retail grocery
industry. Extensive knowledge and experience in the retail industry. Ability to position operations for
growth by gathering and interpreting information, identifying improvement opportunities, and executing
policies and processes that drive efficiency and quality. Acknowledged for capacity to inspire elevated
performances from teams, and develop strong, loyal relationships. Participated in the start up of new
stores, team building, development/reorganization, training/retraining, and customer service. Creative,
detail oriented professional demonstrating broad ranging achievements and knowledge within diverse
spheres of the retail industry.
Strengths
• Strong Team Motivation and Leadership
• Excellent Time Management and Scheduling
• Superior Customer Service and Quality Assurance
• High Customer Orientation and Self-Motivation
• Vendor and Customer Relations and Communication
Professional Experience
Operations Specialist 2009 – Present
Leadership/Management
• Responsible for hiring, evaluation and supervision of department personnel; schedule labor
to ensure staffing flexibility and coverage. Coordinate with District and Store Management
on the performance and training needs of associates.
• A natural leader - routinely acknowledged for capacity to inspire elevated performances from
staff, development of strong, loyal relationships.
• Directly managed the produce operations of 18 stores in Northern Virginia; responsible for
all activities of 18 produce managers and 100+ employees; Regularly called upon to fill in for
Manager, Division Operations to oversee the coordination of field team operations for 125
stores.
• Position organizations for growth by gathering and interpreting information, identifying
improvement opportunities, and executing policies to drive efficiency and quality; Research,
advise, and recommend adjustments to management on industry trends.
• Consistently achieved high ratings in sales, profit margin, and customer service satisfaction.
Communication
• Responsible for timely and effective communication among a 100+ member team; convey
marketing plans, interoffice communications, corporate directives, safety compliance

2. updates, etc. through conference calls, official memorandums, and personal (one-on-one)
interaction.
• Maintain an open line of communication with company senior management -- to include
Director of Operations, Regional VP and District Manager -- keeping them apprised of all
department matters, store conditions, and staffing situations; recommend and implement
adjustments, as necessary.
• Provide superior customer service, anticipating and fulfilling all customer needs and
requests.
Regulatory Compliance
• Maintain produce department operations according to established procedures and
standards to ensure availability of merchandise and generate necessary sales and profits;
ensure all workspaces adhered to company sanitation guidelines.
• Oversee security and safety; monitor and guarantee proper sanitation, appearance, and
cleanliness; ensure equipment kept in good working order and properly maintained.
• Established operational procedures for new and existing stores.
• Coordination and execution of multiple levels of recovery; safely and effectively managed
district-level responses during major weather emergencies in the DC area; (e.g., Derecho,
“Snowmageddon”; Hurricane Ivan).
• Quick thinker with cool head – proven ability to analyze and assess current events and
conditions to rapidly devise effective, appropriate response strategies during complex and
critical situations.
• Follow and initiate immediate response product recall protocols to ensure customer safety
(e.g., ecoli, listeria concerns; product contamination).
• Supervise loss prevention, inventory control, and merchandising procedures.
Produce Manager, Harris-Teeter, Arlington, VA 2007 – 2009,
• Manage produce department operations; ensure the department achieves economic goals and
customers are afforded fresh products at fair prices in a clean, friendly atmosphere.
• Responsible for hiring, evaluation and overall supervision of department personnel; schedule
labor to ensure staffing flexibility and coverage.
• Oversee department security and safety; monitor and guarantee proper sanitation, department
appearance, and cleanliness; ensure that department equipment is kept in good working order
and properly maintained.
• Constructively handle customer relations; assist customers with needs or requests.
• Control inventory; order product; assure freshness, provide ample supply and variety.
• Develop and/or apply pricing policy within required guidelines; monitor billings.
• Identify and implement training and development needs for subordinates.
• Maintain an open line of communication with the Store Manager, keeping him/her current on all
department matters and recommending/implementing necessary adjustments.
District Produce Merchandiser, Safeway Inc., Lanham, MD 2002 – 2007
• Directly managed the produce operations of 19 stores in Northern Virginia; responsible for all
activities of 19 produce managers and 60 produce employees.
• Achieved consistently high ratings in sales, profit margin, and customer service satisfaction.
District accomplishments included:
o Ranked #1 for highest sales in the division; exceeding $44 million annually
o Ranked #1 in profits
o Ranked #1 in shrinkage control
o Recipient of quarterly service award as #1 district in the company

3. • Ensured distribution, merchandising, and price-point objectives were achieved and promotional
programs met or exceeded strategic corporate marketing plans.
• Established operational procedures for new and existing stores.
• Played key role in the opening and organization of new stores, as well as managing the
remodeling processes of several existing stores.
• Coordinated with District and Store Management on the performance and training needs of
associates assigned to the produce section:
o Staffed training for the opening and start-up of new stores resulting in superior customer
service and commitments to quality and continuing growth.
o Provided hands-on training for associates in areas such as; product display techniques,
production rotation, use of off-shelf displays and order quantities.
o Developed and promoted experienced and skilled employees into management roles.
• Proactively reorganized store and department staffs to improve efficiency, inventory control and
cost containment.
• Directed the Store Management teams in the proper presentation of produce, making
adjustments as necessary due to size, display capabilities and product mix.
• Led overall set-up of produce sections and ensured adherence with company produce programs.
Assessed the condition of in-store displays/fixtures; coordinated with Merchandising Department
to appropriate necessary equipment.
• Supervised loss prevention, inventory control, and merchandising procedures.
• Recommended appropriate store produce order quantities based upon the Company marketing
plan, seasonality, customer mix, and historical store performance.
• Provided regular updates to Director of Operations Merchandising, VP of Region and District
Manager on store conditions, the effectiveness of training, and any additional training needs.
• Researched, advised, and recommended adjustments to Category Manager on industry trends.
Produce Manager, Safeway Inc., Alexandria, VA 1995 – 2002
• Responsible for the overall presentation of the produce department.
• Managed a staff of 8 produce personnel.
• Responsible for scheduling and managing inventory.
• Executed marketing plans.
• Trained produce employees in merchandising and service.
Produce Clerk, Safeway Inc, Reston, VA 1988 - 1995
• Maintained produce department operations according to established procedures and standards in
order to ensure availability of merchandise and generate necessary sales and profits.
• Worked with produce manager to manage ad changeovers and price changes; assisted manager
control inventories through proper ordering.
• Ensured conditions on sales floor and workspaces adhered to company sanitation guidelines.
• Selected as acting Produce Manager, enabling maximum staffing flexibility and coverage.
Bulk Food Clerk, Safeway, Inc., Reston, VA 1986 – 1988
• Responsible for ordering all products and inventory management.
• Maintained food safety and sanitation levels to meet health department standards.
• Responsible for maintaining company department standards.
Courtesy Clerk, Safeway, Inc., Reston, VA 1984 – 1986
• Bagged and loaded groceries for customers.
• Provided excellent customer service, anticipating and fulfilling all customer needs and requests.
• Adhered to company/department policies, proper waste management, and recycling procedures
Education

4. • Northern Virginia Community College 1986-1988
• South Lakes High School, 1986