This document discusses time management and the importance of putting first things first. It summarizes Stephen Covey's 7 Habits of Highly Effective People, specifically Habit 3 of putting first things first. It explains that effective people exercise discipline and plan according to priorities, focusing on high-leverage tasks that are central to their roles. In contrast, ineffective people are crisis managers who focus on urgent but unimportant tasks. The document provides exercises to help readers identify their big priorities or "big rocks" and schedule time effectively according to importance versus urgency.