The document discusses the use of social media for attorneys. It notes that social media can be useful for attorneys to stay up to date on legal trends and updates, for networking and generating referrals, and for clients to review attorney histories. The document emphasizes that attorneys should focus on developing a social media strategy rather than just using tools, and that social media is most effective when integrated into an overall marketing and professional development plan.
Social Media 2.0: Take it to the next levelDarin Reffitt
Presentation from #IASA2015; Take branding yourself on social media to the next level, offering ideas, examples, and case studies of ways to leverage social media to enhance your career at your current company. From social advocacy and demonstrating your expertise on social media trends to piloting social strategies and participating in social policy development, this session will offer a number of ideas on how to use the power of social media to benefit your company and yourself. Topics covered will include personal branding, corporate and personal blogging, policy development and execution, networking strategies, and tools & resources to enhance your own social knowledge and stay abreast of emerging trends and tactics.
Social Media 2.0: Take it to the next levelDarin Reffitt
Presentation from #IASA2015; Take branding yourself on social media to the next level, offering ideas, examples, and case studies of ways to leverage social media to enhance your career at your current company. From social advocacy and demonstrating your expertise on social media trends to piloting social strategies and participating in social policy development, this session will offer a number of ideas on how to use the power of social media to benefit your company and yourself. Topics covered will include personal branding, corporate and personal blogging, policy development and execution, networking strategies, and tools & resources to enhance your own social knowledge and stay abreast of emerging trends and tactics.
AYN Brand : Web 2.0 & Social Media for FilmmakersGrace Rodriguez
AYN Brand presentation on Social Media for Filmmakers, created for SWAMP (http://swamp.org) to help independent filmmakers learn:
* What are Web 2.0 and Social Media?
* How can I use them to brand my company and myself and establish an online presence?
* How can I use them to develop projects and distribute content?
* How can I use them to engage audiences and create a loyal fan base?
Engaging Community through Content Marketing - Not Just another Social Media ...Elizabeth Quintanilla, MBA
Engaging Community through Content Marketing - Not Just another Social Media Presentation!
Gave this presentation at Texas State in San Marcus, Texas on October 25th, 2010. The audience was very engaged and enjoyed it!
Elizabeth Quintanilla
Content is the Fire, Social Media is the GasolineSarah Zink
Social media is a slippery eel. Each platform has its pros and cons, and two seemingly 'identical' businesses will have two entirely different social media strategies.
How do you figure out what platform is best for you? How do you know how best to use each platform?
This slideshow barely touches the tip of the iceberg on what you need to know/is out there to learn about social media - but I think it will give you a good place to start.
Email questions/comments to Sarah at PlaidforWomen dot com.
10 things you should know, but no one ever told you - 2009 versionEvan Van Lissum
This is the first 10things presentation. It was held on a conference on october 2009. It gives 10 things to know about the internet. Due to the huge response, I updated the list and created a 2010 version.
The past, the now and the future of blogging or personal storytelling. Six trends you should watch like new communities, techniques, visual storytelling, new platforms and the internet of things. This presentation I gave at blogger conference #blogst14 in Hamburg
Writers Workshop 2015 - Joining the Conversation: Fundamentals of Social MediaMelanie Parlette-Stewart
f you are serious writer, having an online social media presence is something that can work to your advantage. You can use social media to market a book, yourself, or an organization. Social media is one of the most important tools we can use for marketing and communication. Learn about popular social media tools such as Facebook, Twitter, Pinterest, YouTube, Instagram, and blogging. This workshop will explore best practices for engagement and getting the conversation going. Other issues covered will include managing risk, analytics, picking the best tools for your strategy, and privacy.
Whether you’re building a community or a personal brand, this workshop will provide you with tips and tools to get you started on developing an effective social media plan.
We all know that, thanks to technology, everything about everything is changing. You can pick up a million other books to describe the surface of those changes, or to wax poetic on what the changes might/maybe/could possibly mean. Most people still associate social with marketing when, in reality, it's much more than that. Social is... well, social. The way in which relate to one another and that affects business, leadership, and even your career.
This deck (co-created with the amazing Tara Hunt) is meant to complement the book, which was first published September 2012 (and named by Fast Company as a best business book of 2012).
It offers a clear breakdown of what the Social Era means now, and how best to take advantage of its benefits in the near and distant future. Each of us need to challenge traditional thinking and it helps if we use examples to show others what "future" (actually, present) looks like.
Presented at the OLA Super Conference 2016
How do you stand out in an increasingly digital world? With every person only a Google search away, its important for all professionals to develop an effective online presence in order to demonstrate their skills beyond the traditional resume. For colleagues, potential employers and future collaborators, your online presence provides an opportunity to take a closer look at your experience, view your portfolio and get to know you. Developing an digital identity that is true to who you are and manageable can be a challenge – having a strategy is key. This presentation will provide steps for creating an online identity, including improving your social media presence and developing an online portfolio. This presentation will provide ideas for both developing and refining your personal digital brand. Through exemplars and best practices, attendees will leave with tips and tools for creating your best online self.
Learning Outcomes
Attendees will:
Identify the importance of creating a professional digital identity
Identify tools for creating and managing an online presence
Identify best practices and considerations for developing an online presence.
Why MySQL, by Idris Khanafi (http://twitter.com/unique_bike) from MySQL Community Indonesia, for WORDCAMPID - WordCamp Indonesia 2010. Auditorium Gunadarma University, Depok, January 30, 2010
Oto prezentacja z serii FONETYKA I FONOLOGIA dla studentów IJ/UAM w ramach Wstępu do językoznawstwa.
Zapraszam do zadawania pyań lub komentowania i poprawiania;).
AYN Brand : Web 2.0 & Social Media for FilmmakersGrace Rodriguez
AYN Brand presentation on Social Media for Filmmakers, created for SWAMP (http://swamp.org) to help independent filmmakers learn:
* What are Web 2.0 and Social Media?
* How can I use them to brand my company and myself and establish an online presence?
* How can I use them to develop projects and distribute content?
* How can I use them to engage audiences and create a loyal fan base?
Engaging Community through Content Marketing - Not Just another Social Media ...Elizabeth Quintanilla, MBA
Engaging Community through Content Marketing - Not Just another Social Media Presentation!
Gave this presentation at Texas State in San Marcus, Texas on October 25th, 2010. The audience was very engaged and enjoyed it!
Elizabeth Quintanilla
Content is the Fire, Social Media is the GasolineSarah Zink
Social media is a slippery eel. Each platform has its pros and cons, and two seemingly 'identical' businesses will have two entirely different social media strategies.
How do you figure out what platform is best for you? How do you know how best to use each platform?
This slideshow barely touches the tip of the iceberg on what you need to know/is out there to learn about social media - but I think it will give you a good place to start.
Email questions/comments to Sarah at PlaidforWomen dot com.
10 things you should know, but no one ever told you - 2009 versionEvan Van Lissum
This is the first 10things presentation. It was held on a conference on october 2009. It gives 10 things to know about the internet. Due to the huge response, I updated the list and created a 2010 version.
The past, the now and the future of blogging or personal storytelling. Six trends you should watch like new communities, techniques, visual storytelling, new platforms and the internet of things. This presentation I gave at blogger conference #blogst14 in Hamburg
Writers Workshop 2015 - Joining the Conversation: Fundamentals of Social MediaMelanie Parlette-Stewart
f you are serious writer, having an online social media presence is something that can work to your advantage. You can use social media to market a book, yourself, or an organization. Social media is one of the most important tools we can use for marketing and communication. Learn about popular social media tools such as Facebook, Twitter, Pinterest, YouTube, Instagram, and blogging. This workshop will explore best practices for engagement and getting the conversation going. Other issues covered will include managing risk, analytics, picking the best tools for your strategy, and privacy.
Whether you’re building a community or a personal brand, this workshop will provide you with tips and tools to get you started on developing an effective social media plan.
We all know that, thanks to technology, everything about everything is changing. You can pick up a million other books to describe the surface of those changes, or to wax poetic on what the changes might/maybe/could possibly mean. Most people still associate social with marketing when, in reality, it's much more than that. Social is... well, social. The way in which relate to one another and that affects business, leadership, and even your career.
This deck (co-created with the amazing Tara Hunt) is meant to complement the book, which was first published September 2012 (and named by Fast Company as a best business book of 2012).
It offers a clear breakdown of what the Social Era means now, and how best to take advantage of its benefits in the near and distant future. Each of us need to challenge traditional thinking and it helps if we use examples to show others what "future" (actually, present) looks like.
Presented at the OLA Super Conference 2016
How do you stand out in an increasingly digital world? With every person only a Google search away, its important for all professionals to develop an effective online presence in order to demonstrate their skills beyond the traditional resume. For colleagues, potential employers and future collaborators, your online presence provides an opportunity to take a closer look at your experience, view your portfolio and get to know you. Developing an digital identity that is true to who you are and manageable can be a challenge – having a strategy is key. This presentation will provide steps for creating an online identity, including improving your social media presence and developing an online portfolio. This presentation will provide ideas for both developing and refining your personal digital brand. Through exemplars and best practices, attendees will leave with tips and tools for creating your best online self.
Learning Outcomes
Attendees will:
Identify the importance of creating a professional digital identity
Identify tools for creating and managing an online presence
Identify best practices and considerations for developing an online presence.
Why MySQL, by Idris Khanafi (http://twitter.com/unique_bike) from MySQL Community Indonesia, for WORDCAMPID - WordCamp Indonesia 2010. Auditorium Gunadarma University, Depok, January 30, 2010
Oto prezentacja z serii FONETYKA I FONOLOGIA dla studentów IJ/UAM w ramach Wstępu do językoznawstwa.
Zapraszam do zadawania pyań lub komentowania i poprawiania;).
HRM is that function performed in organisations that facilitates the most effective use of people (employees) to achieve organisational and individual goals.
I'm co-running a workshop for charities about using the press and social media to promote your not for profit organisation. It's in Brighton in November, organised by Working Together Project.
It includes a checklist for social media as part of the marketing mix plus five steps to running your social media campaigns.
I've credited the images wherever possible - apologies if I've missed some.
Social media is a powerful tool that is currently underused by churches, ministry leaders, and non-profits nationwide.
Most entities under utilize or do not utilize social media at all because they don't understand it. How can this new technology actually help?
Let us show you.
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...Ethinos Digital Marketing
This is a presentation starts with an overview of the Digital Marketing & Social Media scenario in India. It then moves onto what are some models that B2B companies can look at while doing their own social media marketing, some best practices and learnings from thought leaders in who have adopted areas like social media, search engine marketing, mobile marketing , etc. early in the game. This was a presentation made to a group of marketing leaders at a NASSCOM event on 27th September, 2010
Similar to Winnebago County Bar Association Social Media Presentation (20)
Winnebago County Bar Association Social Media Presentation
1. Is the Jury still out on
Social Media for Attorneys?
Pam Maher
Principal
KMK Media Group
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2. LET’S TALK...SOCIAL MEDIA
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3. LET’S TALK...SOCIAL MEDIA
• Media Trends
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4. LET’S TALK...SOCIAL MEDIA
• Media Trends
• Strategy, Not Tools
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5. LET’S TALK...SOCIAL MEDIA
• Media Trends
• Strategy, Not Tools
• How’d They Do That?
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6. LET’S TALK...SOCIAL MEDIA
• Media Trends
• Strategy, Not Tools
• How’d They Do That?
• Facebook, Twitter & LinkedIn
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7. LET’S TALK...SOCIAL MEDIA
• Media Trends
• Strategy, Not Tools
• How’d They Do That?
• Facebook, Twitter & LinkedIn
•Q & A (tweet questions: & tag with #kmktraining)
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8. Tweet your questions - tag with #kmktraining
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9. Local TV News Down 12%
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10. Local TV News Down 12%
Advice from Family/Friends
Up 3%
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11. Local TV News Down 12%
Advice from Family/Friends
Up 3%
Advice from Co-Workers
Up 7%
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12. Local TV News Down 12%
Advice from Family/Friends
Up 3%
Advice from Co-Workers
Up 7%
Social Networking Sites
Up 9%
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13. JUST SAY NO TO...
MARKETING
People can control the messages and content they pay
attention to today.
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14. JUST SAY NO TO...
MARKETING
People can control the messages and content they pay
attention to today.
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15. THE GOOD NEWS
You have new tools to use that will personalize your brand
when used within an overarching, integrated marketing mix.
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16. THE GOOD NEWS
You have new tools to use that will personalize your brand
when used within an overarching, integrated marketing mix.
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17. WHAT IS SOCIAL MEDIA?
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18. WHAT IS SOCIAL MEDIA?
• Like
a business networking event...without time or space
constraints
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19. WHAT IS SOCIAL MEDIA?
• Like
a business networking event...without time or space
constraints
• What do you do at a networking event?
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20. WHAT IS SOCIAL MEDIA?
• Like
a business networking event...without time or space
constraints
• What do you do at a networking event?
• Engage people
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21. WHAT IS SOCIAL MEDIA?
• Like
a business networking event...without time or space
constraints
• What do you do at a networking event?
• Engage people
• Start conversations
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22. WHAT IS SOCIAL MEDIA?
• Like
a business networking event...without time or space
constraints
• What do you do at a networking event?
• Engage people
• Start conversations
• Ask questions
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23. WHAT IS SOCIAL MEDIA?
• Like
a business networking event...without time or space
constraints
• What do you do at a networking event?
• Engage people • Help others
• Start conversations
• Ask questions
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24. WHAT IS SOCIAL MEDIA?
• Like
a business networking event...without time or space
constraints
• What do you do at a networking event?
• Engage people • Help others
• Start conversations • Get advice
• Ask questions
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25. WHAT IS SOCIAL MEDIA?
• Like
a business networking event...without time or space
constraints
• What do you do at a networking event?
• Engage people • Help others
• Start conversations • Get advice
• Ask questions • ADD VALUE
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26. USES OF SOCIAL MEDIA
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27. USES OF SOCIAL MEDIA
Publish
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28. USES OF SOCIAL MEDIA
Publish
Share
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29. USES OF SOCIAL MEDIA
Publish Network
Share
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30. USES OF SOCIAL MEDIA
Great! Let’s get started!
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31. STRATEGY, THEN TOOLS
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32. STRATEGY, THEN TOOLS
Social media is only effective when you think of it as
part of your overall marketing & professional-
development plan.
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33. SOCIAL MEDIA: USEFUL
FOR ATTORNEYS?
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34. SOCIAL MEDIA: USEFUL
FOR ATTORNEYS?
• Legal trends & updates
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35. SOCIAL MEDIA: USEFUL
FOR ATTORNEYS?
• Legal trends & updates
• Networking & referrals
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36. SOCIAL MEDIA: USEFUL
FOR ATTORNEYS?
• Legal trends & updates
• Networking & referrals
• Review histories
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37. SOCIAL MEDIA: USEFUL
FOR ATTORNEYS?
• Legal trends & updates • Announce news
• Networking & referrals
• Review histories
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38. SOCIAL MEDIA: USEFUL
FOR ATTORNEYS?
• Legal trends & updates • Announce news
• Networking & referrals • Keep up-to-date
• Review histories
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39. SOCIAL MEDIA: USEFUL
FOR ATTORNEYS?
• Legal trends & updates • Announce news
• Networking & referrals • Keep up-to-date
• Review histories • Research
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40. HOW’D THEY DO THAT?
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41. HOW’D THEY DO THAT?
• Sharing...not Control
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42. HOW’D THEY DO THAT?
• Sharing...not Control
• Honest...not Corporate
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43. HOW’D THEY DO THAT?
• Sharing...not Control
• Honest...not Corporate
• Transparent...not Bureaucratic
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44. HOW’D THEY DO THAT?
• Sharing...not Control
• Honest...not Corporate
• Transparent...not Bureaucratic
• Immediate...not Ponderous
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45. FACEBOOK BASICS
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46. FACEBOOK BASICS
• Probably the best-known of the social media outlets.
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47. FACEBOOK BASICS
• Probably the best-known of the social media outlets.
• Personal start - a “Profile”
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48. FACEBOOK BASICS
• Probably the best-known of the social media outlets.
• Personal start - a “Profile”
• Business start - a “Page”
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49. FACEBOOK BASICS
• Probably the best-known of the social media outlets.
• Personal start - a “Profile”
• Business start - a “Page”
• Businesses add “fans”
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50. FACEBOOK BASICS
• Probably the best-known of the social media outlets.
• Personal start - a “Profile”
• Business start - a “Page”
• Businesses add “fans”
• Media-rich environment
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51. FACEBOOK: ISBA & ISBA
YOUNG LAWYERS
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52. FACEBOOK: ISBA & ISBA
YOUNG LAWYERS
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53. FACEBOOK: ISBA & ISBA
YOUNG LAWYERS
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54. TWITTER BASICS
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55. TWITTER BASICS
• Microblogging - 140 characters or less
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56. TWITTER BASICS
• Microblogging - 140 characters or less
• You “follow” people & they “follow” you
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57. TWITTER BASICS
• Microblogging - 140 characters or less
• You “follow” people & they “follow” you
• “Tweet” your answer to the question “What are you doing
right now?”
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58. TWITTER BASICS
• Microblogging - 140 characters or less
• You “follow” people & they “follow” you
• “Tweet” your answer to the question “What are you doing
right now?”
• Your Twitter “feed” shows the updates of everyone you follow.
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59. TWITTER BASICS
• Microblogging - 140 characters or less
• You “follow” people & they “follow” you
• “Tweet” your answer to the question “What are you doing
right now?”
• Your Twitter “feed” shows the updates of everyone you follow.
• Symbols: “@” and “#”
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60. WHY USE TWITTER
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61. WHY USE TWITTER
• Stay connected
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62. WHY USE TWITTER
• Stay connected
• Get real-time feedback
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63. WHY USE TWITTER
• Stay connected
• Get real-time feedback
• Learn from industry leaders
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64. WHY USE TWITTER
• Stay connected
• Get real-time feedback
• Learn from industry leaders
• Crisis Communications
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65. WHY USE TWITTER
• Stay connected
• Get real-time feedback
• Learn from industry leaders
• Crisis Communications
• Lead generation
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66. LEGAL ORGANIZATIONS
ON TWITTER
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67. LEGAL ORGANIZATIONS
ON TWITTER
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68. LEGAL ORGANIZATIONS
ON TWITTER
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69. LEGAL ORGANIZATIONS
ON TWITTER
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70. LINKEDIN BASICS
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71. LINKEDIN BASICS
• Probably the most professional option
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72. LINKEDIN BASICS
• Probably the most professional option
• Virtual CV/Resume
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73. LINKEDIN BASICS
• Probably the most professional option
• Virtual CV/Resume
• “Connections” and “Recommendations”
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74. LINKEDIN BASICS
• Probably the most professional option
• Virtual CV/Resume
• “Connections” and “Recommendations”
• Career Opportunities, Consulting, New Ventures
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75. LINKEDIN BASICS
• Probably the most professional option
• Virtual CV/Resume
• “Connections” and “Recommendations”
• Career Opportunities, Consulting, New Ventures
• News, Discussions, Events, Reading Lists and Groups
Tweet your questions - tag with #kmktraining
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76. WHY USE LINKEDIN
Tweet your questions - tag with #kmktraining
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77. WHY USE LINKEDIN
• Great networking
Tweet your questions - tag with #kmktraining
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78. WHY USE LINKEDIN
• Great networking
• Private, professional and conservative
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79. WHY USE LINKEDIN
• Great networking
• Private, professional and conservative
• Power of the connection
Tweet your questions - tag with #kmktraining
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80. WHY USE LINKEDIN
• Great networking
• Private, professional and conservative
• Power of the connection
• Research & discussion
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81. LINKEDIN: LAW GROUPS &
PERSONAL PAGES
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82. LINKEDIN: LAW GROUPS &
PERSONAL PAGES
Tweet your questions - tag with #kmktraining
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
83. LINKEDIN: LAW GROUPS &
PERSONAL PAGES
Tweet your questions - tag with #kmktraining
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84. ETHICS
Tweet your questions - tag with #kmktraining
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85. ETHICS
• Everything is public
Tweet your questions - tag with #kmktraining
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86. ETHICS
• Everything is public
• No Spin Zone
Tweet your questions - tag with #kmktraining
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87. ETHICS
• Everything is public
• No Spin Zone
• Specialization
Tweet your questions - tag with #kmktraining
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88. INTEGRATION
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89. INTEGRATION
• Message
Tweet your questions - tag with #kmktraining
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90. INTEGRATION
• Message
• Tools for integration
Tweet your questions - tag with #kmktraining
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91. INTEGRATION
• Message
• Tools for integration
• Consume your feeds
Tweet your questions - tag with #kmktraining
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92. INTEGRATION
• Message
• Tools for integration
• Consume your feeds
• Promote your presence
Tweet your questions - tag with #kmktraining
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93. Q&A
•Tweet your questions - tag with #kmktraining
•Email: pam@kmkmedia.com
•Call: KMK Media Group at 815-399-2805
•View this presentation: www.kmkmedia.com/
WCBA2009
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Editor's Notes
Do you use social media? Personally? Professionally? Success stories or difficulties to share?
If you have questions please interrupt me.
Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.
If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like. If you have no idea what I’m talking about, that’s OK.
We’re in unprecedented times, right? Lawyers thought they’d never be “laid off”—unheard of. Through the end of July, more than 4,300 lawyers at big firms had been laid off, not to mention those at small and mid-sized firms. Some lawyers are holding their own—some thriving. They’re offering value to their customers, being more diligent than ever about tracking those billable hours, incorporating new marketing strategies—like social media. Insert stat (find one?) on how many lawyers are using social media (maybe it’s just a stat from doing a search for lawyer on FB or twitter).
Do you use social media? Personally? Professionally? Success stories or difficulties to share?
If you have questions please interrupt me.
Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.
If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like. If you have no idea what I’m talking about, that’s OK.
We’re in unprecedented times, right? Lawyers thought they’d never be “laid off”—unheard of. Through the end of July, more than 4,300 lawyers at big firms had been laid off, not to mention those at small and mid-sized firms. Some lawyers are holding their own—some thriving. They’re offering value to their customers, being more diligent than ever about tracking those billable hours, incorporating new marketing strategies—like social media. Insert stat (find one?) on how many lawyers are using social media (maybe it’s just a stat from doing a search for lawyer on FB or twitter).
Do you use social media? Personally? Professionally? Success stories or difficulties to share?
If you have questions please interrupt me.
Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.
If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like. If you have no idea what I’m talking about, that’s OK.
We’re in unprecedented times, right? Lawyers thought they’d never be “laid off”—unheard of. Through the end of July, more than 4,300 lawyers at big firms had been laid off, not to mention those at small and mid-sized firms. Some lawyers are holding their own—some thriving. They’re offering value to their customers, being more diligent than ever about tracking those billable hours, incorporating new marketing strategies—like social media. Insert stat (find one?) on how many lawyers are using social media (maybe it’s just a stat from doing a search for lawyer on FB or twitter).
Do you use social media? Personally? Professionally? Success stories or difficulties to share?
If you have questions please interrupt me.
Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.
If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like. If you have no idea what I’m talking about, that’s OK.
We’re in unprecedented times, right? Lawyers thought they’d never be “laid off”—unheard of. Through the end of July, more than 4,300 lawyers at big firms had been laid off, not to mention those at small and mid-sized firms. Some lawyers are holding their own—some thriving. They’re offering value to their customers, being more diligent than ever about tracking those billable hours, incorporating new marketing strategies—like social media. Insert stat (find one?) on how many lawyers are using social media (maybe it’s just a stat from doing a search for lawyer on FB or twitter).
Do you use social media? Personally? Professionally? Success stories or difficulties to share?
If you have questions please interrupt me.
Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.
If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like. If you have no idea what I’m talking about, that’s OK.
We’re in unprecedented times, right? Lawyers thought they’d never be “laid off”—unheard of. Through the end of July, more than 4,300 lawyers at big firms had been laid off, not to mention those at small and mid-sized firms. Some lawyers are holding their own—some thriving. They’re offering value to their customers, being more diligent than ever about tracking those billable hours, incorporating new marketing strategies—like social media. Insert stat (find one?) on how many lawyers are using social media (maybe it’s just a stat from doing a search for lawyer on FB or twitter).
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Many attorneys don’t advertise, but do market themselves through networking, sponsorships, etc.
If someone was looking, for example, for a personal injury attorney, they may pay attention to TV or print ads.
But if they have a real estate, litigation, estate plnning need, they probably will rely on a friend or a family member for a referral.
Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.
There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.
They can tune out advertising messages more than ever before.
What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.
And that’s good for marketers and others promoting their businesses.
We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to a “permission” model where consumers choose or allow us to market to them.
Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.
There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.
They can tune out advertising messages more than ever before.
What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.
And that’s good for marketers and others promoting their businesses.
We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to a “permission” model where consumers choose or allow us to market to them.
Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.
There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.
They can tune out advertising messages more than ever before.
What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.
And that’s good for marketers and others promoting their businesses.
We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to a “permission” model where consumers choose or allow us to market to them.
Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.
There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.
They can tune out advertising messages more than ever before.
What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.
And that’s good for marketers and others promoting their businesses.
We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to a “permission” model where consumers choose or allow us to market to them.
There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.
There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.
There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.
There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.
There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
So what is social media?
One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.
Your goals on social media are very similar to the goals at a networking event:
Engage people
Start conversations
Ask questions
Help others
Get advice
And, above all, Add Value.
Attorneys actually are a great fit for social media in terms of being able to add value. Your knowledge is always in demand - who doesn’t want free legal advice?
Plus, your clients and contacts are using social media like never before - in fact, if it were a country, Facebook would be the fourth most populous country in the world, after China, India an the United States.
So what is social media?
One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.
Your goals on social media are very similar to the goals at a networking event:
Engage people
Start conversations
Ask questions
Help others
Get advice
And, above all, Add Value.
Attorneys actually are a great fit for social media in terms of being able to add value. Your knowledge is always in demand - who doesn’t want free legal advice?
Plus, your clients and contacts are using social media like never before - in fact, if it were a country, Facebook would be the fourth most populous country in the world, after China, India an the United States.
So what is social media?
One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.
Your goals on social media are very similar to the goals at a networking event:
Engage people
Start conversations
Ask questions
Help others
Get advice
And, above all, Add Value.
Attorneys actually are a great fit for social media in terms of being able to add value. Your knowledge is always in demand - who doesn’t want free legal advice?
Plus, your clients and contacts are using social media like never before - in fact, if it were a country, Facebook would be the fourth most populous country in the world, after China, India an the United States.
So what is social media?
One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.
Your goals on social media are very similar to the goals at a networking event:
Engage people
Start conversations
Ask questions
Help others
Get advice
And, above all, Add Value.
Attorneys actually are a great fit for social media in terms of being able to add value. Your knowledge is always in demand - who doesn’t want free legal advice?
Plus, your clients and contacts are using social media like never before - in fact, if it were a country, Facebook would be the fourth most populous country in the world, after China, India an the United States.
So what is social media?
One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.
Your goals on social media are very similar to the goals at a networking event:
Engage people
Start conversations
Ask questions
Help others
Get advice
And, above all, Add Value.
Attorneys actually are a great fit for social media in terms of being able to add value. Your knowledge is always in demand - who doesn’t want free legal advice?
Plus, your clients and contacts are using social media like never before - in fact, if it were a country, Facebook would be the fourth most populous country in the world, after China, India an the United States.
So what is social media?
One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.
Your goals on social media are very similar to the goals at a networking event:
Engage people
Start conversations
Ask questions
Help others
Get advice
And, above all, Add Value.
Attorneys actually are a great fit for social media in terms of being able to add value. Your knowledge is always in demand - who doesn’t want free legal advice?
Plus, your clients and contacts are using social media like never before - in fact, if it were a country, Facebook would be the fourth most populous country in the world, after China, India an the United States.
So what is social media?
One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.
Your goals on social media are very similar to the goals at a networking event:
Engage people
Start conversations
Ask questions
Help others
Get advice
And, above all, Add Value.
Attorneys actually are a great fit for social media in terms of being able to add value. Your knowledge is always in demand - who doesn’t want free legal advice?
Plus, your clients and contacts are using social media like never before - in fact, if it were a country, Facebook would be the fourth most populous country in the world, after China, India an the United States.
So what is social media?
One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.
Your goals on social media are very similar to the goals at a networking event:
Engage people
Start conversations
Ask questions
Help others
Get advice
And, above all, Add Value.
Attorneys actually are a great fit for social media in terms of being able to add value. Your knowledge is always in demand - who doesn’t want free legal advice?
Plus, your clients and contacts are using social media like never before - in fact, if it were a country, Facebook would be the fourth most populous country in the world, after China, India an the United States.
There are three essential aspects of social media:
1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too. You can follow the leaders in your industry and share content that positions you as an expert yourself. This will let you set yourself up as an expert in a particular practice area.
2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my service.” You can share interesting legal decsions, changes in local rules - whatever makes you seem “in the know” and a go-to person.
3. Network - With social media, you can connect with everyone from anywhere in the world. Start with your existing friends and colleagues and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.
It’s a great way to strengthen relations with attorneys you meet at CLEs, for example. Ask them if they’re on these networks and find them online afterward and “friend” them. You never know when someone will need local counsel.
Sounds pretty easy, right?
There are three essential aspects of social media:
1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too. You can follow the leaders in your industry and share content that positions you as an expert yourself. This will let you set yourself up as an expert in a particular practice area.
2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my service.” You can share interesting legal decsions, changes in local rules - whatever makes you seem “in the know” and a go-to person.
3. Network - With social media, you can connect with everyone from anywhere in the world. Start with your existing friends and colleagues and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.
It’s a great way to strengthen relations with attorneys you meet at CLEs, for example. Ask them if they’re on these networks and find them online afterward and “friend” them. You never know when someone will need local counsel.
Sounds pretty easy, right?
There are three essential aspects of social media:
1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too. You can follow the leaders in your industry and share content that positions you as an expert yourself. This will let you set yourself up as an expert in a particular practice area.
2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my service.” You can share interesting legal decsions, changes in local rules - whatever makes you seem “in the know” and a go-to person.
3. Network - With social media, you can connect with everyone from anywhere in the world. Start with your existing friends and colleagues and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.
It’s a great way to strengthen relations with attorneys you meet at CLEs, for example. Ask them if they’re on these networks and find them online afterward and “friend” them. You never know when someone will need local counsel.
Sounds pretty easy, right?
There are three essential aspects of social media:
1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too. You can follow the leaders in your industry and share content that positions you as an expert yourself. This will let you set yourself up as an expert in a particular practice area.
2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my service.” You can share interesting legal decsions, changes in local rules - whatever makes you seem “in the know” and a go-to person.
3. Network - With social media, you can connect with everyone from anywhere in the world. Start with your existing friends and colleagues and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.
It’s a great way to strengthen relations with attorneys you meet at CLEs, for example. Ask them if they’re on these networks and find them online afterward and “friend” them. You never know when someone will need local counsel.
Sounds pretty easy, right?
There are three essential aspects of social media:
1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too. You can follow the leaders in your industry and share content that positions you as an expert yourself. This will let you set yourself up as an expert in a particular practice area.
2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my service.” You can share interesting legal decsions, changes in local rules - whatever makes you seem “in the know” and a go-to person.
3. Network - With social media, you can connect with everyone from anywhere in the world. Start with your existing friends and colleagues and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.
It’s a great way to strengthen relations with attorneys you meet at CLEs, for example. Ask them if they’re on these networks and find them online afterward and “friend” them. You never know when someone will need local counsel.
Sounds pretty easy, right?
There are three essential aspects of social media:
1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too. You can follow the leaders in your industry and share content that positions you as an expert yourself. This will let you set yourself up as an expert in a particular practice area.
2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my service.” You can share interesting legal decsions, changes in local rules - whatever makes you seem “in the know” and a go-to person.
3. Network - With social media, you can connect with everyone from anywhere in the world. Start with your existing friends and colleagues and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.
It’s a great way to strengthen relations with attorneys you meet at CLEs, for example. Ask them if they’re on these networks and find them online afterward and “friend” them. You never know when someone will need local counsel.
Sounds pretty easy, right?
There are three essential aspects of social media:
1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too. You can follow the leaders in your industry and share content that positions you as an expert yourself. This will let you set yourself up as an expert in a particular practice area.
2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my service.” You can share interesting legal decsions, changes in local rules - whatever makes you seem “in the know” and a go-to person.
3. Network - With social media, you can connect with everyone from anywhere in the world. Start with your existing friends and colleagues and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.
It’s a great way to strengthen relations with attorneys you meet at CLEs, for example. Ask them if they’re on these networks and find them online afterward and “friend” them. You never know when someone will need local counsel.
Sounds pretty easy, right?
There are three essential aspects of social media:
1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too. You can follow the leaders in your industry and share content that positions you as an expert yourself. This will let you set yourself up as an expert in a particular practice area.
2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my service.” You can share interesting legal decsions, changes in local rules - whatever makes you seem “in the know” and a go-to person.
3. Network - With social media, you can connect with everyone from anywhere in the world. Start with your existing friends and colleagues and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.
It’s a great way to strengthen relations with attorneys you meet at CLEs, for example. Ask them if they’re on these networks and find them online afterward and “friend” them. You never know when someone will need local counsel.
Sounds pretty easy, right?
If you are launching a new product, you wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.
So it is with social media and how it fits into your marketing and professional-development strategy.
Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
If you are launching a new product, you wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.
So it is with social media and how it fits into your marketing and professional-development strategy.
Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
If you are launching a new product, you wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.
So it is with social media and how it fits into your marketing and professional-development strategy.
Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
If you are launching a new product, you wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.
So it is with social media and how it fits into your marketing and professional-development strategy.
Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
Social media generally for attorneys is useful for:
Trends in what people are talking about in an information-rich field
Networking & referrals- key to getting new clients. It’s a time-saver too vs. personally networking with former colleagues, law school friends, etc. Creating a network of attorneys to generate referral situations or local counsel situations. Social media is basically word-of-mouth advertising moved online, which is often a significant source of referrals.
Review histories - LinkedIn is a good research tool if you want to research someone’s history of work o college-related activities (alumni connections, board memberships, etc.)
Announce news - case wins, press releases, new hires, etc.
Keep up to date - keeps you up to date on former colleagues, networking contacts, etc.
Research - Social media can be used for research - try posting a question to your network for research purposes in LinkedIn. Search for relevant experts or keywords in Twitter.
Social media generally for attorneys is useful for:
Trends in what people are talking about in an information-rich field
Networking & referrals- key to getting new clients. It’s a time-saver too vs. personally networking with former colleagues, law school friends, etc. Creating a network of attorneys to generate referral situations or local counsel situations. Social media is basically word-of-mouth advertising moved online, which is often a significant source of referrals.
Review histories - LinkedIn is a good research tool if you want to research someone’s history of work o college-related activities (alumni connections, board memberships, etc.)
Announce news - case wins, press releases, new hires, etc.
Keep up to date - keeps you up to date on former colleagues, networking contacts, etc.
Research - Social media can be used for research - try posting a question to your network for research purposes in LinkedIn. Search for relevant experts or keywords in Twitter.
Social media generally for attorneys is useful for:
Trends in what people are talking about in an information-rich field
Networking & referrals- key to getting new clients. It’s a time-saver too vs. personally networking with former colleagues, law school friends, etc. Creating a network of attorneys to generate referral situations or local counsel situations. Social media is basically word-of-mouth advertising moved online, which is often a significant source of referrals.
Review histories - LinkedIn is a good research tool if you want to research someone’s history of work o college-related activities (alumni connections, board memberships, etc.)
Announce news - case wins, press releases, new hires, etc.
Keep up to date - keeps you up to date on former colleagues, networking contacts, etc.
Research - Social media can be used for research - try posting a question to your network for research purposes in LinkedIn. Search for relevant experts or keywords in Twitter.
Social media generally for attorneys is useful for:
Trends in what people are talking about in an information-rich field
Networking & referrals- key to getting new clients. It’s a time-saver too vs. personally networking with former colleagues, law school friends, etc. Creating a network of attorneys to generate referral situations or local counsel situations. Social media is basically word-of-mouth advertising moved online, which is often a significant source of referrals.
Review histories - LinkedIn is a good research tool if you want to research someone’s history of work o college-related activities (alumni connections, board memberships, etc.)
Announce news - case wins, press releases, new hires, etc.
Keep up to date - keeps you up to date on former colleagues, networking contacts, etc.
Research - Social media can be used for research - try posting a question to your network for research purposes in LinkedIn. Search for relevant experts or keywords in Twitter.
Social media generally for attorneys is useful for:
Trends in what people are talking about in an information-rich field
Networking & referrals- key to getting new clients. It’s a time-saver too vs. personally networking with former colleagues, law school friends, etc. Creating a network of attorneys to generate referral situations or local counsel situations. Social media is basically word-of-mouth advertising moved online, which is often a significant source of referrals.
Review histories - LinkedIn is a good research tool if you want to research someone’s history of work o college-related activities (alumni connections, board memberships, etc.)
Announce news - case wins, press releases, new hires, etc.
Keep up to date - keeps you up to date on former colleagues, networking contacts, etc.
Research - Social media can be used for research - try posting a question to your network for research purposes in LinkedIn. Search for relevant experts or keywords in Twitter.
Social media generally for attorneys is useful for:
Trends in what people are talking about in an information-rich field
Networking & referrals- key to getting new clients. It’s a time-saver too vs. personally networking with former colleagues, law school friends, etc. Creating a network of attorneys to generate referral situations or local counsel situations. Social media is basically word-of-mouth advertising moved online, which is often a significant source of referrals.
Review histories - LinkedIn is a good research tool if you want to research someone’s history of work o college-related activities (alumni connections, board memberships, etc.)
Announce news - case wins, press releases, new hires, etc.
Keep up to date - keeps you up to date on former colleagues, networking contacts, etc.
Research - Social media can be used for research - try posting a question to your network for research purposes in LinkedIn. Search for relevant experts or keywords in Twitter.
Successful social media sites have some things in common:
Sharing...not Control
Honest...not Corporate
Transparent...not Bureaucratic
Immediate...not Ponderous
Successful social media sites have some things in common:
Sharing...not Control
Honest...not Corporate
Transparent...not Bureaucratic
Immediate...not Ponderous
Successful social media sites have some things in common:
Sharing...not Control
Honest...not Corporate
Transparent...not Bureaucratic
Immediate...not Ponderous
Successful social media sites have some things in common:
Sharing...not Control
Honest...not Corporate
Transparent...not Bureaucratic
Immediate...not Ponderous
Facebook is probably the best-known social media outlet. If it were a country, it would be the fourth most populous country in the world, behind only China, India and the US.
You have a profile if you’re an individual, a page if you’re a business.
Businesses can add “fans,” which are the people that are interested in hearing from you.
Facebook is an media-rich environment where you can post blog feeds, video, photos, polls, notes and more.
Again, useful content and the ability to listen and respond as well are key in this site, like all the other social media sites. Of the three or so sites I’ll show you, FAcebook is probably the least likely to be useful - AT THIS POINT - in your day-to-day professional life aside from casual networking.
Personal “Profile” vs. Public “Page”
Facebook is probably the best-known social media outlet. If it were a country, it would be the fourth most populous country in the world, behind only China, India and the US.
You have a profile if you’re an individual, a page if you’re a business.
Businesses can add “fans,” which are the people that are interested in hearing from you.
Facebook is an media-rich environment where you can post blog feeds, video, photos, polls, notes and more.
Again, useful content and the ability to listen and respond as well are key in this site, like all the other social media sites. Of the three or so sites I’ll show you, FAcebook is probably the least likely to be useful - AT THIS POINT - in your day-to-day professional life aside from casual networking.
Personal “Profile” vs. Public “Page”
Facebook is probably the best-known social media outlet. If it were a country, it would be the fourth most populous country in the world, behind only China, India and the US.
You have a profile if you’re an individual, a page if you’re a business.
Businesses can add “fans,” which are the people that are interested in hearing from you.
Facebook is an media-rich environment where you can post blog feeds, video, photos, polls, notes and more.
Again, useful content and the ability to listen and respond as well are key in this site, like all the other social media sites. Of the three or so sites I’ll show you, FAcebook is probably the least likely to be useful - AT THIS POINT - in your day-to-day professional life aside from casual networking.
Personal “Profile” vs. Public “Page”
Facebook is probably the best-known social media outlet. If it were a country, it would be the fourth most populous country in the world, behind only China, India and the US.
You have a profile if you’re an individual, a page if you’re a business.
Businesses can add “fans,” which are the people that are interested in hearing from you.
Facebook is an media-rich environment where you can post blog feeds, video, photos, polls, notes and more.
Again, useful content and the ability to listen and respond as well are key in this site, like all the other social media sites. Of the three or so sites I’ll show you, FAcebook is probably the least likely to be useful - AT THIS POINT - in your day-to-day professional life aside from casual networking.
Personal “Profile” vs. Public “Page”
Facebook is probably the best-known social media outlet. If it were a country, it would be the fourth most populous country in the world, behind only China, India and the US.
You have a profile if you’re an individual, a page if you’re a business.
Businesses can add “fans,” which are the people that are interested in hearing from you.
Facebook is an media-rich environment where you can post blog feeds, video, photos, polls, notes and more.
Again, useful content and the ability to listen and respond as well are key in this site, like all the other social media sites. Of the three or so sites I’ll show you, FAcebook is probably the least likely to be useful - AT THIS POINT - in your day-to-day professional life aside from casual networking.
Personal “Profile” vs. Public “Page”
Facebook is definitely the most “personal” of the three options but there are law-related pages.
Illinois State Bar Association - 73 fans and includes a blog feed of Illinois Lawyer Now - their regular news updates, which means you have one less site to check. if you’re on Facebook already and a “fan” of ISBA, their news will be posted right to your wall.
ISBA Young Lawyers - 182 members (note different # of members between the two)
Other local outlets that are on Facebook and provide relevant information to their target audiences: Physicians Immediate Care, 13WREX-TV, Rockford Area Convention and Visitors Bureau and Ignite.
Facebook is definitely the most “personal” of the three options but there are law-related pages.
Illinois State Bar Association - 73 fans and includes a blog feed of Illinois Lawyer Now - their regular news updates, which means you have one less site to check. if you’re on Facebook already and a “fan” of ISBA, their news will be posted right to your wall.
ISBA Young Lawyers - 182 members (note different # of members between the two)
Other local outlets that are on Facebook and provide relevant information to their target audiences: Physicians Immediate Care, 13WREX-TV, Rockford Area Convention and Visitors Bureau and Ignite.
Facebook is definitely the most “personal” of the three options but there are law-related pages.
Illinois State Bar Association - 73 fans and includes a blog feed of Illinois Lawyer Now - their regular news updates, which means you have one less site to check. if you’re on Facebook already and a “fan” of ISBA, their news will be posted right to your wall.
ISBA Young Lawyers - 182 members (note different # of members between the two)
Other local outlets that are on Facebook and provide relevant information to their target audiences: Physicians Immediate Care, 13WREX-TV, Rockford Area Convention and Visitors Bureau and Ignite.
Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.
You “tweet” out your answer to the questions “What are you doing right now?”
Your Twitter “feed” shows the updates of everyone you follow.
@ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.
# Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.
You “tweet” out your answer to the questions “What are you doing right now?”
Your Twitter “feed” shows the updates of everyone you follow.
@ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.
# Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.
You “tweet” out your answer to the questions “What are you doing right now?”
Your Twitter “feed” shows the updates of everyone you follow.
@ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.
# Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.
You “tweet” out your answer to the questions “What are you doing right now?”
Your Twitter “feed” shows the updates of everyone you follow.
@ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.
# Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.
You “tweet” out your answer to the questions “What are you doing right now?”
Your Twitter “feed” shows the updates of everyone you follow.
@ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.
# Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!
It’s great for real-time feedback and to quickly share information.
It’s also good for finding out about the latest in your industry....and positioning yourself as an expert in your particular industry. Follow breaking cases, etc.
Can also be used for crisis communications.
Use for lead generation.
Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!
It’s great for real-time feedback and to quickly share information.
It’s also good for finding out about the latest in your industry....and positioning yourself as an expert in your particular industry. Follow breaking cases, etc.
Can also be used for crisis communications.
Use for lead generation.
Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!
It’s great for real-time feedback and to quickly share information.
It’s also good for finding out about the latest in your industry....and positioning yourself as an expert in your particular industry. Follow breaking cases, etc.
Can also be used for crisis communications.
Use for lead generation.
Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!
It’s great for real-time feedback and to quickly share information.
It’s also good for finding out about the latest in your industry....and positioning yourself as an expert in your particular industry. Follow breaking cases, etc.
Can also be used for crisis communications.
Use for lead generation.
Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!
It’s great for real-time feedback and to quickly share information.
It’s also good for finding out about the latest in your industry....and positioning yourself as an expert in your particular industry. Follow breaking cases, etc.
Can also be used for crisis communications.
Use for lead generation.
Twitter Examples:
Mass. Attorney General
San Francisco City Attorney
Florida Attorney General
“Complete Lawyer” which posts items of personal and professional interest to lawyers.
Twitter Examples:
Mass. Attorney General
San Francisco City Attorney
Florida Attorney General
“Complete Lawyer” which posts items of personal and professional interest to lawyers.
Twitter Examples:
Mass. Attorney General
San Francisco City Attorney
Florida Attorney General
“Complete Lawyer” which posts items of personal and professional interest to lawyers.
Twitter Examples:
Mass. Attorney General
San Francisco City Attorney
Florida Attorney General
“Complete Lawyer” which posts items of personal and professional interest to lawyers.
Twitter Examples:
Mass. Attorney General
San Francisco City Attorney
Florida Attorney General
“Complete Lawyer” which posts items of personal and professional interest to lawyers.
LinkedIn is probably the most “professional” options
You post a virtual CV/Resume, a photo, etc.
You make “connections” with former classmates, colleagues, friends
LinkedIn uses a system where you can post a recommendation about someone, and you can have people write them for you
It also has news feeds, discussion forums, event posts, reading lists and special-interest groups
LinkedIn is probably the most “professional” options
You post a virtual CV/Resume, a photo, etc.
You make “connections” with former classmates, colleagues, friends
LinkedIn uses a system where you can post a recommendation about someone, and you can have people write them for you
It also has news feeds, discussion forums, event posts, reading lists and special-interest groups
LinkedIn is probably the most “professional” options
You post a virtual CV/Resume, a photo, etc.
You make “connections” with former classmates, colleagues, friends
LinkedIn uses a system where you can post a recommendation about someone, and you can have people write them for you
It also has news feeds, discussion forums, event posts, reading lists and special-interest groups
LinkedIn is probably the most “professional” options
You post a virtual CV/Resume, a photo, etc.
You make “connections” with former classmates, colleagues, friends
LinkedIn uses a system where you can post a recommendation about someone, and you can have people write them for you
It also has news feeds, discussion forums, event posts, reading lists and special-interest groups
LinkedIn is probably the most “professional” options
You post a virtual CV/Resume, a photo, etc.
You make “connections” with former classmates, colleagues, friends
LinkedIn uses a system where you can post a recommendation about someone, and you can have people write them for you
It also has news feeds, discussion forums, event posts, reading lists and special-interest groups
LinkedIn is a great way to get in touch with - and stay in touch with - colleagues, classmates, people you meet along the way.
Of the three, it’s the most private and professional.
It is a powerful tool to get and stay connected. When you switch firms, do you let absolutely everyone know about it? Probably not. That’s the beauty of LinkedIn - you can get updates when your connections change employers, since people are more likely to updated their LinkedIn profile than to send emails out to everyone they’ve ever met.
It’s also a great tool for research and discussion, since you know the credentials of the people or the groups to whom you’re posing your questions.
LinkedIn is a great way to get in touch with - and stay in touch with - colleagues, classmates, people you meet along the way.
Of the three, it’s the most private and professional.
It is a powerful tool to get and stay connected. When you switch firms, do you let absolutely everyone know about it? Probably not. That’s the beauty of LinkedIn - you can get updates when your connections change employers, since people are more likely to updated their LinkedIn profile than to send emails out to everyone they’ve ever met.
It’s also a great tool for research and discussion, since you know the credentials of the people or the groups to whom you’re posing your questions.
LinkedIn is a great way to get in touch with - and stay in touch with - colleagues, classmates, people you meet along the way.
Of the three, it’s the most private and professional.
It is a powerful tool to get and stay connected. When you switch firms, do you let absolutely everyone know about it? Probably not. That’s the beauty of LinkedIn - you can get updates when your connections change employers, since people are more likely to updated their LinkedIn profile than to send emails out to everyone they’ve ever met.
It’s also a great tool for research and discussion, since you know the credentials of the people or the groups to whom you’re posing your questions.
LinkedIn is a great way to get in touch with - and stay in touch with - colleagues, classmates, people you meet along the way.
Of the three, it’s the most private and professional.
It is a powerful tool to get and stay connected. When you switch firms, do you let absolutely everyone know about it? Probably not. That’s the beauty of LinkedIn - you can get updates when your connections change employers, since people are more likely to updated their LinkedIn profile than to send emails out to everyone they’ve ever met.
It’s also a great tool for research and discussion, since you know the credentials of the people or the groups to whom you’re posing your questions.
LI Examples: Show group pages and one or two lawyer pages
Search “Law” and you get 609 “Networking” groups and 1,121 “Professional” groups....
More attorneys use LinkedIn probably because it’s perceived as “safer” and more “professional”
LI Examples: Show group pages and one or two lawyer pages
Search “Law” and you get 609 “Networking” groups and 1,121 “Professional” groups....
More attorneys use LinkedIn probably because it’s perceived as “safer” and more “professional”
LI Examples: Show group pages and one or two lawyer pages
Search “Law” and you get 609 “Networking” groups and 1,121 “Professional” groups....
More attorneys use LinkedIn probably because it’s perceived as “safer” and more “professional”
To get the most out of social networking, you need to keep your settings as open as possible. BUT, even with “private” settings, everything you do is social networking is public.
A Texas judge tells the story of a lawyer who asked for a continuance because of the death of her father. That lawyer, however, earlier had posted a series of Facebook updates about drinking and partying...but she told the judge a completely different story.
Others have gotten into hot water over complaints posted about opposing counsel, clients or judges. You wouldn’t reveal details about clients, like their names or other identifying characteristics in a cocktail-party conversation - don’t do it on Facebook, even if you think the conversation is just between you and a buddy.
Social media also is a “no-spin zone.” People who use these sites can sense when you’re not being up-front or when you’re spinning them.
When listing your “specialities” on these social networking sites, it’s important to include language to keep you from being in violation of RPC 7.4, which bans the use of the word “specialty.” For example, “The Supreme Court of Illinois does not recognize certifications of specialities in the practice of law, and I do not hold myself out as a specialist. However, I concentrate my practice in the following areas...”
To get the most out of social networking, you need to keep your settings as open as possible. BUT, even with “private” settings, everything you do is social networking is public.
A Texas judge tells the story of a lawyer who asked for a continuance because of the death of her father. That lawyer, however, earlier had posted a series of Facebook updates about drinking and partying...but she told the judge a completely different story.
Others have gotten into hot water over complaints posted about opposing counsel, clients or judges. You wouldn’t reveal details about clients, like their names or other identifying characteristics in a cocktail-party conversation - don’t do it on Facebook, even if you think the conversation is just between you and a buddy.
Social media also is a “no-spin zone.” People who use these sites can sense when you’re not being up-front or when you’re spinning them.
When listing your “specialities” on these social networking sites, it’s important to include language to keep you from being in violation of RPC 7.4, which bans the use of the word “specialty.” For example, “The Supreme Court of Illinois does not recognize certifications of specialities in the practice of law, and I do not hold myself out as a specialist. However, I concentrate my practice in the following areas...”
To get the most out of social networking, you need to keep your settings as open as possible. BUT, even with “private” settings, everything you do is social networking is public.
A Texas judge tells the story of a lawyer who asked for a continuance because of the death of her father. That lawyer, however, earlier had posted a series of Facebook updates about drinking and partying...but she told the judge a completely different story.
Others have gotten into hot water over complaints posted about opposing counsel, clients or judges. You wouldn’t reveal details about clients, like their names or other identifying characteristics in a cocktail-party conversation - don’t do it on Facebook, even if you think the conversation is just between you and a buddy.
Social media also is a “no-spin zone.” People who use these sites can sense when you’re not being up-front or when you’re spinning them.
When listing your “specialities” on these social networking sites, it’s important to include language to keep you from being in violation of RPC 7.4, which bans the use of the word “specialty.” For example, “The Supreme Court of Illinois does not recognize certifications of specialities in the practice of law, and I do not hold myself out as a specialist. However, I concentrate my practice in the following areas...”
Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your customers will find useful.
Tools exist to update multiple social media channels at the same time.
Use the feed on your corporate website - this provides additional content for your site as well as letting your customers know you’re on these channels.
Include your presence in any other traditional advertising - like your print ads or on your corporate website.
Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your customers will find useful.
Tools exist to update multiple social media channels at the same time.
Use the feed on your corporate website - this provides additional content for your site as well as letting your customers know you’re on these channels.
Include your presence in any other traditional advertising - like your print ads or on your corporate website.
Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your customers will find useful.
Tools exist to update multiple social media channels at the same time.
Use the feed on your corporate website - this provides additional content for your site as well as letting your customers know you’re on these channels.
Include your presence in any other traditional advertising - like your print ads or on your corporate website.
Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your customers will find useful.
Tools exist to update multiple social media channels at the same time.
Use the feed on your corporate website - this provides additional content for your site as well as letting your customers know you’re on these channels.
Include your presence in any other traditional advertising - like your print ads or on your corporate website.
