The document discusses using social media to market a business. It begins by noting that traditional mass marketing is no longer the ideal way to personalize a brand. It then discusses how to develop a social media strategy, focusing on platforms like Facebook and Twitter. The presentation provides examples of how businesses have used social media successfully and gives tips for using different platforms like developing a presence, providing quality content, and encouraging engagement. The overall message is that social media should be part of an integrated marketing strategy to help personalize a brand and develop brand advocates.
The past, the now and the future of blogging or personal storytelling. Six trends you should watch like new communities, techniques, visual storytelling, new platforms and the internet of things. This presentation I gave at blogger conference #blogst14 in Hamburg
Content is the Fire, Social Media is the GasolineSarah Zink
Social media is a slippery eel. Each platform has its pros and cons, and two seemingly 'identical' businesses will have two entirely different social media strategies.
How do you figure out what platform is best for you? How do you know how best to use each platform?
This slideshow barely touches the tip of the iceberg on what you need to know/is out there to learn about social media - but I think it will give you a good place to start.
Email questions/comments to Sarah at PlaidforWomen dot com.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
AYN Brand : Web 2.0 & Social Media for FilmmakersGrace Rodriguez
AYN Brand presentation on Social Media for Filmmakers, created for SWAMP (http://swamp.org) to help independent filmmakers learn:
* What are Web 2.0 and Social Media?
* How can I use them to brand my company and myself and establish an online presence?
* How can I use them to develop projects and distribute content?
* How can I use them to engage audiences and create a loyal fan base?
We all know that, thanks to technology, everything about everything is changing. You can pick up a million other books to describe the surface of those changes, or to wax poetic on what the changes might/maybe/could possibly mean. Most people still associate social with marketing when, in reality, it's much more than that. Social is... well, social. The way in which relate to one another and that affects business, leadership, and even your career.
This deck (co-created with the amazing Tara Hunt) is meant to complement the book, which was first published September 2012 (and named by Fast Company as a best business book of 2012).
It offers a clear breakdown of what the Social Era means now, and how best to take advantage of its benefits in the near and distant future. Each of us need to challenge traditional thinking and it helps if we use examples to show others what "future" (actually, present) looks like.
Slides from a talk on social media given by Jeremy Corner, owner of Blue Eyed Sun and Ivy Ellen, to retailers visiting Widdop Bingham's showrooms on Tuesday 24th June 2014.
Jeremy is a blogger, magazine columnist and greeting card and gift industry thought leader with specialist expertise in digital marketing.
A presentation about how foodservice professionals can leverage social media in their business. The presentation focuses on developing a social media framework and plan as well as social media basics and getting the right company mindset to be successful. Also includes social media exercises to help attendees think through issues that can be addressed through social media. Given at IFEC '09 October 12 in San Diego.
Engaging Community through Content Marketing - Not Just another Social Media ...Elizabeth Quintanilla, MBA
Engaging Community through Content Marketing - Not Just another Social Media Presentation!
Gave this presentation at Texas State in San Marcus, Texas on October 25th, 2010. The audience was very engaged and enjoyed it!
Elizabeth Quintanilla
The past, the now and the future of blogging or personal storytelling. Six trends you should watch like new communities, techniques, visual storytelling, new platforms and the internet of things. This presentation I gave at blogger conference #blogst14 in Hamburg
Content is the Fire, Social Media is the GasolineSarah Zink
Social media is a slippery eel. Each platform has its pros and cons, and two seemingly 'identical' businesses will have two entirely different social media strategies.
How do you figure out what platform is best for you? How do you know how best to use each platform?
This slideshow barely touches the tip of the iceberg on what you need to know/is out there to learn about social media - but I think it will give you a good place to start.
Email questions/comments to Sarah at PlaidforWomen dot com.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
AYN Brand : Web 2.0 & Social Media for FilmmakersGrace Rodriguez
AYN Brand presentation on Social Media for Filmmakers, created for SWAMP (http://swamp.org) to help independent filmmakers learn:
* What are Web 2.0 and Social Media?
* How can I use them to brand my company and myself and establish an online presence?
* How can I use them to develop projects and distribute content?
* How can I use them to engage audiences and create a loyal fan base?
We all know that, thanks to technology, everything about everything is changing. You can pick up a million other books to describe the surface of those changes, or to wax poetic on what the changes might/maybe/could possibly mean. Most people still associate social with marketing when, in reality, it's much more than that. Social is... well, social. The way in which relate to one another and that affects business, leadership, and even your career.
This deck (co-created with the amazing Tara Hunt) is meant to complement the book, which was first published September 2012 (and named by Fast Company as a best business book of 2012).
It offers a clear breakdown of what the Social Era means now, and how best to take advantage of its benefits in the near and distant future. Each of us need to challenge traditional thinking and it helps if we use examples to show others what "future" (actually, present) looks like.
Slides from a talk on social media given by Jeremy Corner, owner of Blue Eyed Sun and Ivy Ellen, to retailers visiting Widdop Bingham's showrooms on Tuesday 24th June 2014.
Jeremy is a blogger, magazine columnist and greeting card and gift industry thought leader with specialist expertise in digital marketing.
A presentation about how foodservice professionals can leverage social media in their business. The presentation focuses on developing a social media framework and plan as well as social media basics and getting the right company mindset to be successful. Also includes social media exercises to help attendees think through issues that can be addressed through social media. Given at IFEC '09 October 12 in San Diego.
Engaging Community through Content Marketing - Not Just another Social Media ...Elizabeth Quintanilla, MBA
Engaging Community through Content Marketing - Not Just another Social Media Presentation!
Gave this presentation at Texas State in San Marcus, Texas on October 25th, 2010. The audience was very engaged and enjoyed it!
Elizabeth Quintanilla
I'm co-running a workshop for charities about using the press and social media to promote your not for profit organisation. It's in Brighton in November, organised by Working Together Project.
It includes a checklist for social media as part of the marketing mix plus five steps to running your social media campaigns.
I've credited the images wherever possible - apologies if I've missed some.
Guerrilla social media marketing is about achieving conventional goals by unconventional means. Instead of investing huge sums of money and people time, guerrillas use innovation, information, creativity and community to succeed. Social media is often referred to as a guerrilla media, but that’s only true if you and your organization understand the principles & processes of “Guerrilla Social Media Marketing”. In this fast paced keynote address Shane Gibson will show you and your team how to successfully create a guerrilla marketing culture in your organization and succeed in your social media activities. In this session you will learn:
Key attributes and attitudes of a Guerrilla Social Media Marketer
How to tap into large influential networks online and offline
The power of nano-casting and nano-marketing
How to develop and manage a social media marketing campaign
Plus 5 strategies to help you maximize social media ROI
Social media is a powerful tool that is currently underused by churches, ministry leaders, and non-profits nationwide.
Most entities under utilize or do not utilize social media at all because they don't understand it. How can this new technology actually help?
Let us show you.
Facebook - How do I use this, in the best possible way ? - For marketing of m...HyperSynectics
Xmas Business Networking Event in Vitapar/Odder, hosted by gratismagasin.net. Presentation has been performed by Dann Sommer/Internet Strategy Consultant, Subject: " Facebook - How do I use this, in the best possible way ? - For marketing of myself and my business ?"
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
3. LET’S TALK...SOCIAL MEDIA
• The Bad News...And the Good
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
4. LET’S TALK...SOCIAL MEDIA
• The Bad News...And the Good
• Strategy, Not Tools
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
5. LET’S TALK...SOCIAL MEDIA
• The Bad News...And the Good
• Strategy, Not Tools
• How’d They Do That?
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
6. LET’S TALK...SOCIAL MEDIA
• The Bad News...And the Good
• Strategy, Not Tools
• How’d They Do That?
• Pitfalls
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
7. LET’S TALK...SOCIAL MEDIA
• The Bad News...And the Good
• Strategy, Not Tools
• How’d They Do That?
• Pitfalls
•Q &A
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
8. LET’S TALK...SOCIAL MEDIA
• The Bad News...And the Good
• Strategy, Not Tools
• How’d They Do That?
• Pitfalls
•Q &A
• View this presentation: www.kmkmedia.com/NECA2010
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
9. THE BAD NEWS...
• Traditional
Mass Marketing is not the ideal way to personalize
your brand.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
11. Local TV News Down 12%
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
12. Local TV News Down 12%
Advice from Family/Friends
Up 3%
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
13. Local TV News Down 12%
Advice from Family/Friends
Up 3%
Advice from Co-Workers
Up 7%
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
14. Local TV News Down 12%
Advice from Family/Friends
Up 3%
Advice from Co-Workers
Up 7%
Social Networking Sites
Up 9%
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
16. PERSONALIZE YOUR BRAND
“People relate to people,
not companies.”
Tony Hsieh, CEO,
Zappos.com
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
17. JUST SAY NO TO...
MARKETING
• People can control the messages and content they pay
attention to today.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
18. JUST SAY NO TO...
MARKETING
• People can control the messages and content they pay
attention to today.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
19. THE GOOD NEWS
You have new tools to use that will personalize your brand
when used within an overarching, integrated marketing mix.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
20. THE GOOD NEWS
You have new tools to use that will personalize your brand
when used within an overarching, integrated marketing mix.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
21. WHAT IS SOCIAL MEDIA?
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
22. WHAT IS SOCIAL MEDIA?
• Like
a business networking event...without time or space
constraints
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
23. WHAT IS SOCIAL MEDIA?
• Like
a business networking event...without time or space
constraints
• What do you do at a networking event?
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
24. WHAT IS SOCIAL MEDIA?
• Like
a business networking event...without time or space
constraints
• What do you do at a networking event?
• Engage people
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
25. WHAT IS SOCIAL MEDIA?
• Like
a business networking event...without time or space
constraints
• What do you do at a networking event?
• Engage people
• Start conversations
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
26. WHAT IS SOCIAL MEDIA?
• Like
a business networking event...without time or space
constraints
• What do you do at a networking event?
• Engage people
• Start conversations
• Ask questions
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
27. WHAT IS SOCIAL MEDIA?
• Like
a business networking event...without time or space
constraints
• What do you do at a networking event?
• Engage people • Help others
• Start conversations
• Ask questions
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
28. WHAT IS SOCIAL MEDIA?
• Like
a business networking event...without time or space
constraints
• What do you do at a networking event?
• Engage people • Help others
• Start conversations • Get advice
• Ask questions
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
29. WHAT IS SOCIAL MEDIA?
• Like
a business networking event...without time or space
constraints
• What do you do at a networking event?
• Engage people • Help others
• Start conversations • Get advice
• Ask questions • ADD VALUE
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
30. USES OF SOCIAL MEDIA
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
31. USES OF SOCIAL MEDIA
Publish
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
32. USES OF SOCIAL MEDIA
Publish
Share
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
33. USES OF SOCIAL MEDIA
Publish Network
Share
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
34. USES OF SOCIAL MEDIA
Great! Let’s get started!
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
37. STRATEGY, THEN TOOLS
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
38. STRATEGY, THEN TOOLS
Social media is only effective when you think of it as
part of your overall marketing plan.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
40. QUESTION EVERYTHING
• Who are you targeting?
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
41. QUESTION EVERYTHING
• Who are you targeting?
• Why are you targeting them?
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
42. QUESTION EVERYTHING
• Who are you targeting?
• Why are you targeting them?
• How will you reach them?
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
43. QUESTION EVERYTHING
• Who are you targeting?
• Why are you targeting them?
• How will you reach them?
• How do make them Brand Advocates?
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
59. FACEBOOK BASICS
• Probably the best-known of the social media outlets.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
60. FACEBOOK BASICS
• Probably the best-known of the social media outlets.
• Personal start - a “Profile”
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
61. FACEBOOK BASICS
• Probably the best-known of the social media outlets.
• Personal start - a “Profile”
• Business start - a “Page”
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
62. FACEBOOK BASICS
• Probably the best-known of the social media outlets.
• Personal start - a “Profile”
• Business start - a “Page”
• Businesses add “fans”
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
63. FACEBOOK BASICS
• Probably the best-known of the social media outlets.
• Personal start - a “Profile”
• Business start - a “Page”
• Businesses add “fans”
• Media-rich environment
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
64. WHY USE FACEBOOK?
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
65. WHY USE FACEBOOK?
• Useful for a deeper experience than with Twitter or LinkedIn
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
66. WHY USE FACEBOOK?
• Useful for a deeper experience than with Twitter or LinkedIn
• Fastest growing social media site, particularly among users 35+
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
67. WHY USE FACEBOOK?
• Useful for a deeper experience than with Twitter or LinkedIn
• Fastest growing social media site, particularly among users 35+
• You’re missing opportunities if you’re not on it.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
68.
69. FACEBOOK: PAPA JOHN’S
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
70. FACEBOOK: PAPA JOHN’S
• Promotion - free pizza to first
fans in a 24-hour period.
• Results - 1,800 Facebook fans
& 1,200 wall posts in 2 weeks
• Today, 300,000 fans and
regular interaction with
customers
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
78. TWITTER BASICS
• Microblogging - 140 characters or less
• You “follow” people & they “follow” you
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
79. TWITTER BASICS
• Microblogging - 140 characters or less
• You “follow” people & they “follow” you
• “Tweet” your answer to the question “What are you doing
right now?”
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
80. TWITTER BASICS
• Microblogging - 140 characters or less
• You “follow” people & they “follow” you
• “Tweet” your answer to the question “What are you doing
right now?”
• Your Twitter “feed” shows the updates of everyone you follow.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
81. TWITTER BASICS
• Microblogging - 140 characters or less
• You “follow” people & they “follow” you
• “Tweet” your answer to the question “What are you doing
right now?”
• Your Twitter “feed” shows the updates of everyone you follow.
• Symbols: “@” & “#”
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
82. WHY USE TWITTER
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
92. TWITTER TAKE-AWAYS
• Breaks down the barriers between companies and customers
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
93. TWITTER TAKE-AWAYS
• Breaks down the barriers between companies and customers
• Excellent for keeping up with industry news
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
94. TWITTER TAKE-AWAYS
• Breaks down the barriers between companies and customers
• Excellent for keeping up with industry news
• Position yourself as an expert
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
95. TWITTER TAKE-AWAYS
• Breaks down the barriers between companies and customers
• Excellent for keeping up with industry news
• Position yourself as an expert
• It’s
immediate - good for special offers or crisis
communications
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
101. PITFALLS
• It can be a Timesuck.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
102. PITFALLS
• It can be a Timesuck.
• It’s immediate.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
103. PITFALLS
• It can be a Timesuck.
• It’s immediate.
• It’s a No B.S. Zone.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
104. PITFALLS
• It can be a Timesuck.
• It’s immediate.
• It’s a No B.S. Zone.
• Seeing the future.
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
115. MEASURING ENGAGEMENT
• Facebook Activity Reports
• Views on YouTube
• No. of Friends/Followers
• Wall/Forum posts & re-tweets
• ROI Measurement
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
116. Q&A
•Email: pam@kmkmedia.com
•Call: KMK Media Group at 815-399-2805
•View this presentation: www.kmkmedia.com/NECA2010
•Marketing, Advertising, PR, Social Media tips and more on
our blog at http://blog.kmkmedia.com/
www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
Editor's Notes
If you have questions please interrupt me.
Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.
If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
If you have questions please interrupt me.
Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.
If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
If you have questions please interrupt me.
Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.
If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
If you have questions please interrupt me.
Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.
If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
If you have questions please interrupt me.
Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.
If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
If you have questions please interrupt me.
Altho I do social media, sell social media and plan social-media strategy, I’m only 1 of a team of 8 people and we can all chime in.
If you’d like, tweet your questions and add “Hash-tag KMKTraining” so we can track them to answer them while we’re here or after the event if you’d like.
For years, marketers have “done marketing” - we’re all looking for ways to differentiate our businesses.
They’ve pushed their message out at trade shows, in their packaging, in print ads and broadcast ads.
They’ve spent millions on design and messaging.
When you think of your favorite place to buy, for example, clothing. Why do you like it? Have you told your friends about it? If so, it’s probably because you’ve gotten great customer service at a good price.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Traditional media outlets have declined - in 2006, local TV news was used by 74% of American Internet users. In 2008, that was 62%.
But Social Media site usage surged 9% in the same time period. Also, word of mouth from family, friends or coworkers also increased.
Customer loyalty - brand loyalty - has more to do with your personal feelings and a connection you make with a company than any fancy tagline or brochure an agency cranks out for a company.
Incidentially, Tony Hsieh of Zappos is one of the best examples of how a CEO can utilize social media to further his or her brand. I encourage you to follow him on Twitter to see how he uses it.
Customer loyalty - brand loyalty - has more to do with your personal feelings and a connection you make with a company than any fancy tagline or brochure an agency cranks out for a company.
Incidentially, Tony Hsieh of Zappos is one of the best examples of how a CEO can utilize social media to further his or her brand. I encourage you to follow him on Twitter to see how he uses it.
Customer loyalty - brand loyalty - has more to do with your personal feelings and a connection you make with a company than any fancy tagline or brochure an agency cranks out for a company.
Incidentially, Tony Hsieh of Zappos is one of the best examples of how a CEO can utilize social media to further his or her brand. I encourage you to follow him on Twitter to see how he uses it.
Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.
There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.
They can tune out advertising messages more than ever before.
Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.
There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.
They can tune out advertising messages more than ever before.
Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.
There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.
They can tune out advertising messages more than ever before.
Bad news point no. 2 regarding traditional marketing - people are realizing that THEY control the messages they receive.
There’s Caller ID, the National Do Not Call Registry, Tivo, satellite radio, the delete button...it goes on and on.
They can tune out advertising messages more than ever before.
What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.
And that’s good for marketers.
We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to a “permission” model where consumers choose or allow us to market to them.
There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.
There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.
And that’s good for marketers.
We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to a “permission” model where consumers choose or allow us to market to them.
There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.
There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.
And that’s good for marketers.
We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to a “permission” model where consumers choose or allow us to market to them.
There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.
There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
What this means, however, is that people are CHOOSING to interact with companies and brands online today as well.
And that’s good for marketers.
We’re moving from an “interruption” model - where we’re trying to interrupt people’s lives to get them to listen to our message - to a “permission” model where consumers choose or allow us to market to them.
There are new tools available to you today that invite consumers to interact with your brand and make it their own, which only deepens their loyalty.
There are blogs and RSS feeds; social media sites like Facebook, Twitter and LinkedIn; YouTube; online polls and more
So what is social media?
One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.
Your goals on social media are very similar to the goals at a networking event:
Engage people
Start conversations
Ask questions
Help others
Get advice
And, above all, Add Value.
So what is social media?
One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.
Your goals on social media are very similar to the goals at a networking event:
Engage people
Start conversations
Ask questions
Help others
Get advice
And, above all, Add Value.
So what is social media?
One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.
Your goals on social media are very similar to the goals at a networking event:
Engage people
Start conversations
Ask questions
Help others
Get advice
And, above all, Add Value.
So what is social media?
One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.
Your goals on social media are very similar to the goals at a networking event:
Engage people
Start conversations
Ask questions
Help others
Get advice
And, above all, Add Value.
So what is social media?
One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.
Your goals on social media are very similar to the goals at a networking event:
Engage people
Start conversations
Ask questions
Help others
Get advice
And, above all, Add Value.
So what is social media?
One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.
Your goals on social media are very similar to the goals at a networking event:
Engage people
Start conversations
Ask questions
Help others
Get advice
And, above all, Add Value.
So what is social media?
One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.
Your goals on social media are very similar to the goals at a networking event:
Engage people
Start conversations
Ask questions
Help others
Get advice
And, above all, Add Value.
So what is social media?
One good way to look at it is to compare it to a business networking event or cocktail party, without time constraints or space limitations and potentially with every single one of the people who have a Facebook or Twitter account.
Your goals on social media are very similar to the goals at a networking event:
Engage people
Start conversations
Ask questions
Help others
Get advice
And, above all, Add Value.
There are three essential aspects of social media:
1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.
2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.
3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.
Sounds pretty easy, right?
There are three essential aspects of social media:
1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.
2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.
3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.
Sounds pretty easy, right?
There are three essential aspects of social media:
1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.
2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.
3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.
Sounds pretty easy, right?
There are three essential aspects of social media:
1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.
2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.
3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.
Sounds pretty easy, right?
There are three essential aspects of social media:
1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.
2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.
3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.
Sounds pretty easy, right?
There are three essential aspects of social media:
1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.
2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.
3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.
Sounds pretty easy, right?
There are three essential aspects of social media:
1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.
2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.
3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.
Sounds pretty easy, right?
There are three essential aspects of social media:
1. Publish - that is, put your information out there in the form of a Facebook post or a tweet on Twitter. In social media, everyone can publish anything for everyone. Monitor what other people publish about your brand or industry and empower your customers to publish about you too.
2. Share - In social media, it’s acceptable - actually expected and encouraged - for you to “share” other people’s content. This is where you can develop strong loyalty among your customers. Share something unique from another company, a cool video or amazing photo, for example - and if people like it, they’ll share it too. It’s not just a one-way message of “buy my product or service.” It’s all about setting a tone and culture about you and your brand.
3. Network - With social media, you can connect with everyone from anywhere in the world. Personally, that can mean your old high school pals or in business, it could be a supplier from China. Start with your existing friends and branch out from there. But make sure you bring something valuable to the conversation - people will “Unfriend” or “Unfollow” you if you’re just posting the same promotion about your company all the time.
Sounds pretty easy, right?
At this point, you’re probably 200 steps ahead of where you should be in your social media plan. You’re probably thinking about all the cool links you’re going to post or the promotions you’re going to try out tonight on Facebook. And that’s great.
But to really get VALUE out of your social media - meaning, a return on investment of your time and effort - you need to take a step back.
If you are launching a new product, you wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.
So it is with social media and how it fits into your marketing strategy.
Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
If you are launching a new product, you wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.
So it is with social media and how it fits into your marketing strategy.
Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
If you are launching a new product, you wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.
So it is with social media and how it fits into your marketing strategy.
Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
If you are launching a new product, you wouldn’t just make the decision one day and it would magically appear the next day. There is strategy involved with business decisions.
So it is with social media and how it fits into your marketing strategy.
Social media, like all marketing, is only effective in a business sense when you think of it - and plan for it - as part of your overall marketing plan.
Before you start social media, like any marketing tactic, you have to ask questions before you start.
Who are you targeting?
Why are you targeting them?
How will you reach them?
How do you make them advocates of your brand?
Most of social media growth is coming in the 35-plus year old demographic. There are million different sites that present data in different ways. But one thing is for sure - the channel is seeing explosive growth.
Before you start social media, like any marketing tactic, you have to ask questions before you start.
Who are you targeting?
Why are you targeting them?
How will you reach them?
How do you make them advocates of your brand?
Most of social media growth is coming in the 35-plus year old demographic. There are million different sites that present data in different ways. But one thing is for sure - the channel is seeing explosive growth.
Before you start social media, like any marketing tactic, you have to ask questions before you start.
Who are you targeting?
Why are you targeting them?
How will you reach them?
How do you make them advocates of your brand?
Most of social media growth is coming in the 35-plus year old demographic. There are million different sites that present data in different ways. But one thing is for sure - the channel is seeing explosive growth.
Before you start social media, like any marketing tactic, you have to ask questions before you start.
Who are you targeting?
Why are you targeting them?
How will you reach them?
How do you make them advocates of your brand?
Most of social media growth is coming in the 35-plus year old demographic. There are million different sites that present data in different ways. But one thing is for sure - the channel is seeing explosive growth.
As of January 2010, Facebook had 350 million active users, which would make it the 3rd most populous country in the world. That's up from 250 million users just seven months ago.
Ahead of Russia, Indonesia and Brazil.
So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.
The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.
Some people have never heard of you, others are raving fans and still others are not happy with you.
Here are the generally accepted levels within the Customer Life Cycle:
Awareness - they’ve maybe heard of you, vaguely
Interest - they’ve heard of you and maybe visited your website. No purchases.
Action - they’ve made a single purchase
Evaluation - They form opinions on whether or not your product or service met their needs.
Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.
No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.
Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.
Example -
So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.
The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.
Some people have never heard of you, others are raving fans and still others are not happy with you.
Here are the generally accepted levels within the Customer Life Cycle:
Awareness - they’ve maybe heard of you, vaguely
Interest - they’ve heard of you and maybe visited your website. No purchases.
Action - they’ve made a single purchase
Evaluation - They form opinions on whether or not your product or service met their needs.
Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.
No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.
Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.
Example -
So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.
The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.
Some people have never heard of you, others are raving fans and still others are not happy with you.
Here are the generally accepted levels within the Customer Life Cycle:
Awareness - they’ve maybe heard of you, vaguely
Interest - they’ve heard of you and maybe visited your website. No purchases.
Action - they’ve made a single purchase
Evaluation - They form opinions on whether or not your product or service met their needs.
Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.
No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.
Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.
Example -
So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.
The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.
Some people have never heard of you, others are raving fans and still others are not happy with you.
Here are the generally accepted levels within the Customer Life Cycle:
Awareness - they’ve maybe heard of you, vaguely
Interest - they’ve heard of you and maybe visited your website. No purchases.
Action - they’ve made a single purchase
Evaluation - They form opinions on whether or not your product or service met their needs.
Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.
No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.
Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.
Example -
So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.
The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.
Some people have never heard of you, others are raving fans and still others are not happy with you.
Here are the generally accepted levels within the Customer Life Cycle:
Awareness - they’ve maybe heard of you, vaguely
Interest - they’ve heard of you and maybe visited your website. No purchases.
Action - they’ve made a single purchase
Evaluation - They form opinions on whether or not your product or service met their needs.
Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.
No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.
Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.
Example -
So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.
The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.
Some people have never heard of you, others are raving fans and still others are not happy with you.
Here are the generally accepted levels within the Customer Life Cycle:
Awareness - they’ve maybe heard of you, vaguely
Interest - they’ve heard of you and maybe visited your website. No purchases.
Action - they’ve made a single purchase
Evaluation - They form opinions on whether or not your product or service met their needs.
Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.
No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.
Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.
Example -
So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.
The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.
Some people have never heard of you, others are raving fans and still others are not happy with you.
Here are the generally accepted levels within the Customer Life Cycle:
Awareness - they’ve maybe heard of you, vaguely
Interest - they’ve heard of you and maybe visited your website. No purchases.
Action - they’ve made a single purchase
Evaluation - They form opinions on whether or not your product or service met their needs.
Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.
No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.
Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.
Example -
So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.
The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.
Some people have never heard of you, others are raving fans and still others are not happy with you.
Here are the generally accepted levels within the Customer Life Cycle:
Awareness - they’ve maybe heard of you, vaguely
Interest - they’ve heard of you and maybe visited your website. No purchases.
Action - they’ve made a single purchase
Evaluation - They form opinions on whether or not your product or service met their needs.
Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.
No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.
Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.
Example -
So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.
The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.
Some people have never heard of you, others are raving fans and still others are not happy with you.
Here are the generally accepted levels within the Customer Life Cycle:
Awareness - they’ve maybe heard of you, vaguely
Interest - they’ve heard of you and maybe visited your website. No purchases.
Action - they’ve made a single purchase
Evaluation - They form opinions on whether or not your product or service met their needs.
Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.
No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.
Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.
Example -
So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.
The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.
Some people have never heard of you, others are raving fans and still others are not happy with you.
Here are the generally accepted levels within the Customer Life Cycle:
Awareness - they’ve maybe heard of you, vaguely
Interest - they’ve heard of you and maybe visited your website. No purchases.
Action - they’ve made a single purchase
Evaluation - They form opinions on whether or not your product or service met their needs.
Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.
No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.
Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.
Example -
So how do you market to the fourth most populous country in the world? Just like you would market to any other traditional segment.
The Customer Life Cycle describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.
Some people have never heard of you, others are raving fans and still others are not happy with you.
Here are the generally accepted levels within the Customer Life Cycle:
Awareness - they’ve maybe heard of you, vaguely
Interest - they’ve heard of you and maybe visited your website. No purchases.
Action - they’ve made a single purchase
Evaluation - They form opinions on whether or not your product or service met their needs.
Advocacy - They are fans of the brand. They purchase frequently and tell their friends about your brand.
No single marketing tool can be used to move people through the cycle and social media can be a catalyst to move them from one part of the cycle to another.
Part of your social media solution should be who you’re targeting, where they are in the customer life cycle and how to reach them using social media to move them closer to the brand advocate level.
Example -
Social Media has different uses for different goals, but all share the same principals. It’s about:
Sharing...not Control
Honest...not Corporate
Transparent...not Bureaucratic
Risky...not Safe
Fast...not Ponderous
Social Media has different uses for different goals, but all share the same principals. It’s about:
Sharing...not Control
Honest...not Corporate
Transparent...not Bureaucratic
Risky...not Safe
Fast...not Ponderous
Social Media has different uses for different goals, but all share the same principals. It’s about:
Sharing...not Control
Honest...not Corporate
Transparent...not Bureaucratic
Risky...not Safe
Fast...not Ponderous
Social Media has different uses for different goals, but all share the same principals. It’s about:
Sharing...not Control
Honest...not Corporate
Transparent...not Bureaucratic
Risky...not Safe
Fast...not Ponderous
Social Media has different uses for different goals, but all share the same principals. It’s about:
Sharing...not Control
Honest...not Corporate
Transparent...not Bureaucratic
Risky...not Safe
Fast...not Ponderous
Facebook is probably the best-known social media outlet.
You have a profile if you’re an individual, a page if you’re a business.
Businesses can add “fans,” which are the people that are interested in hearing from you.
Facebook is an media-rich environment where you can post blog feeds, video, photos, polls, notes and more.
Again, useful content and the ability to listen and respond as well are key in this site, like all the other social media sites.
Facebook is probably the best-known social media outlet.
You have a profile if you’re an individual, a page if you’re a business.
Businesses can add “fans,” which are the people that are interested in hearing from you.
Facebook is an media-rich environment where you can post blog feeds, video, photos, polls, notes and more.
Again, useful content and the ability to listen and respond as well are key in this site, like all the other social media sites.
Facebook is probably the best-known social media outlet.
You have a profile if you’re an individual, a page if you’re a business.
Businesses can add “fans,” which are the people that are interested in hearing from you.
Facebook is an media-rich environment where you can post blog feeds, video, photos, polls, notes and more.
Again, useful content and the ability to listen and respond as well are key in this site, like all the other social media sites.
Facebook is probably the best-known social media outlet.
You have a profile if you’re an individual, a page if you’re a business.
Businesses can add “fans,” which are the people that are interested in hearing from you.
Facebook is an media-rich environment where you can post blog feeds, video, photos, polls, notes and more.
Again, useful content and the ability to listen and respond as well are key in this site, like all the other social media sites.
Facebook is probably the best-known social media outlet.
You have a profile if you’re an individual, a page if you’re a business.
Businesses can add “fans,” which are the people that are interested in hearing from you.
Facebook is an media-rich environment where you can post blog feeds, video, photos, polls, notes and more.
Again, useful content and the ability to listen and respond as well are key in this site, like all the other social media sites.
Facebook is useful for businesses or organizations that want to have a multi-level conversation with their customers.
It allows you to form groups, tag photos, post links and videos.
It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did?
There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities.
Facebook is useful for businesses or organizations that want to have a multi-level conversation with their customers.
It allows you to form groups, tag photos, post links and videos.
It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did?
There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities.
Facebook is useful for businesses or organizations that want to have a multi-level conversation with their customers.
It allows you to form groups, tag photos, post links and videos.
It also is the fastest growing site out there - who’s noticed that their mother or grandmother has joined? Or maybe you heard complaints from your kids when you did?
There are conversations, events, and networking opportunities that are only happening there; if you’re not on Facebook, you’re missing these opportunities.
Here’s an example of one electrical contractor on Facebook (from California)
As you can see they post about what their business has to offer, what they are doing from day to day and people interact with them.
The Challenge
Papa John’s, the Louisville, Ky.-based pizza chain, relied on offline word-of-mouth buzz for most of its history. The brand only started advertising on TV 10 years ago, 15 years after it was created. But that word-of-mouth buzz hadn’t translated into online social networks like Facebook. As of November last year, the brand had precious little presence on the site. “It was small, mostly customers and fans,” said Jim Ensign, vp, marketing communications for the chain.
The Plan   
Papa John’s looked to kickstart its Facebook presence in November with a program that rewarded consumers for becoming fans on Facebook. During a 24-hour period, anyone who became a Papa John’s fan on the social networking site was given an online code which translated into a free pizza. To get the word out, Papa John’s bought a roadblock ad on Facebook and tapped its opt-in e-mail database of hardcore fans.
The Results   
After two weeks, Papa John’s had 1,800 fans on Facebook and 1,200 wall posts—the bulk of those fans were garnered during the free-pizza period. According to Facebook, 131,000 people became fans within a day. But the momentum has continued. As of last week, Papa John’s claimed 210,000 Facebook fans, which Ensign said made it the second fastest-growing brand on Facebook, next to Michael Phelps. Users tend to be vocal (typical comment left on Papa John’s wall:  “Open one in Laguna Beach!”). The brand is keeping up its Facebook presence by offering video and launching the occasional promotion, like a Super Bowl effort that dangled the chance to get a pizza for 25 cents if the opening kickoff was returned for a touchdown (didn’t happen).
Bottom line - keep it simple and appealing to your target audience.
The Challenge
Papa John’s, the Louisville, Ky.-based pizza chain, relied on offline word-of-mouth buzz for most of its history. The brand only started advertising on TV 10 years ago, 15 years after it was created. But that word-of-mouth buzz hadn’t translated into online social networks like Facebook. As of November last year, the brand had precious little presence on the site. “It was small, mostly customers and fans,” said Jim Ensign, vp, marketing communications for the chain.
The Plan   
Papa John’s looked to kickstart its Facebook presence in November with a program that rewarded consumers for becoming fans on Facebook. During a 24-hour period, anyone who became a Papa John’s fan on the social networking site was given an online code which translated into a free pizza. To get the word out, Papa John’s bought a roadblock ad on Facebook and tapped its opt-in e-mail database of hardcore fans.
The Results   
After two weeks, Papa John’s had 1,800 fans on Facebook and 1,200 wall posts—the bulk of those fans were garnered during the free-pizza period. According to Facebook, 131,000 people became fans within a day. But the momentum has continued. As of last week, Papa John’s claimed 210,000 Facebook fans, which Ensign said made it the second fastest-growing brand on Facebook, next to Michael Phelps. Users tend to be vocal (typical comment left on Papa John’s wall:  “Open one in Laguna Beach!”). The brand is keeping up its Facebook presence by offering video and launching the occasional promotion, like a Super Bowl effort that dangled the chance to get a pizza for 25 cents if the opening kickoff was returned for a touchdown (didn’t happen).
Bottom line - keep it simple and appealing to your target audience.
The Challenge
Papa John’s, the Louisville, Ky.-based pizza chain, relied on offline word-of-mouth buzz for most of its history. The brand only started advertising on TV 10 years ago, 15 years after it was created. But that word-of-mouth buzz hadn’t translated into online social networks like Facebook. As of November last year, the brand had precious little presence on the site. “It was small, mostly customers and fans,” said Jim Ensign, vp, marketing communications for the chain.
The Plan   
Papa John’s looked to kickstart its Facebook presence in November with a program that rewarded consumers for becoming fans on Facebook. During a 24-hour period, anyone who became a Papa John’s fan on the social networking site was given an online code which translated into a free pizza. To get the word out, Papa John’s bought a roadblock ad on Facebook and tapped its opt-in e-mail database of hardcore fans.
The Results   
After two weeks, Papa John’s had 1,800 fans on Facebook and 1,200 wall posts—the bulk of those fans were garnered during the free-pizza period. According to Facebook, 131,000 people became fans within a day. But the momentum has continued. As of last week, Papa John’s claimed 210,000 Facebook fans, which Ensign said made it the second fastest-growing brand on Facebook, next to Michael Phelps. Users tend to be vocal (typical comment left on Papa John’s wall:  “Open one in Laguna Beach!”). The brand is keeping up its Facebook presence by offering video and launching the occasional promotion, like a Super Bowl effort that dangled the chance to get a pizza for 25 cents if the opening kickoff was returned for a touchdown (didn’t happen).
Bottom line - keep it simple and appealing to your target audience.
So, in a nutshell, here are some things to keep in mind when using Facebook for marketing purposes:
Know your audience
Provide quality, regular content
Encourage discussion and engagement
Don’t take yourself too seriously.
So, in a nutshell, here are some things to keep in mind when using Facebook for marketing purposes:
Know your audience
Provide quality, regular content
Encourage discussion and engagement
Don’t take yourself too seriously.
So, in a nutshell, here are some things to keep in mind when using Facebook for marketing purposes:
Know your audience
Provide quality, regular content
Encourage discussion and engagement
Don’t take yourself too seriously.
So, in a nutshell, here are some things to keep in mind when using Facebook for marketing purposes:
Know your audience
Provide quality, regular content
Encourage discussion and engagement
Don’t take yourself too seriously.
Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.
You “tweet” out your answer to the questions “What are you doing right now?”
Your Twitter “feed” shows the updates of everyone you follow.
@ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.
# Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.
You “tweet” out your answer to the questions “What are you doing right now?”
Your Twitter “feed” shows the updates of everyone you follow.
@ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.
# Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.
You “tweet” out your answer to the questions “What are you doing right now?”
Your Twitter “feed” shows the updates of everyone you follow.
@ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.
# Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.
You “tweet” out your answer to the questions “What are you doing right now?”
Your Twitter “feed” shows the updates of everyone you follow.
@ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.
# Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
Twitter is a free service that allows anyone to say anything to anyone in 140 characters or less.
You “tweet” out your answer to the questions “What are you doing right now?”
Your Twitter “feed” shows the updates of everyone you follow.
@ At reply. A public tweet directed at a fellow Twitter user that shows up in their Twitter stream.
# Hashtag. Used to designate a topic such as “kmktraining” so that people can easily search for tweets on a topic.
Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!
It’s great for real-time feedback and to quickly share information.
It’s also good for disseminating offers to your customers or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.
Can also be used for crisis communications.
Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!
It’s great for real-time feedback and to quickly share information.
It’s also good for disseminating offers to your customers or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.
Can also be used for crisis communications.
Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!
It’s great for real-time feedback and to quickly share information.
It’s also good for disseminating offers to your customers or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.
Can also be used for crisis communications.
Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!
It’s great for real-time feedback and to quickly share information.
It’s also good for disseminating offers to your customers or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.
Can also be used for crisis communications.
Twitter helps you stay connected to your customers, industry, networking contacts, media contacts...whomever you choose!
It’s great for real-time feedback and to quickly share information.
It’s also good for disseminating offers to your customers or finding out about the latest in your industry....and positioning yourself as an expert in your particular industry.
Can also be used for crisis communications.
During the Iranian elections, protestors took to the streets and Twitter to refute the election results. At its peak, the traffic was approaching 250,000 tweets PER HOUR.
Major news outlets, who were shut out of the country by the ruling regime, turned to these feeds to understand what was happening on the ground. The government even asked Twitter to not do a scheduled upgrade - which would have shut down the site for several hours - so they could monitor the activity.
The Iranian police eventually started posting mis-information using the twitter hashtags the protestors were using and started confiscating cell phone memory cards and laptops to investigate past transmissions.
All this from a microblogging site.
Jet Blue was one of the first major brands to start to use Twitter in 2007
The CEO simply said he “wanted to help customers”
By taking down the barriers between Jet Blue employees and their customers, they moved those customers to being brand advocates.
Having a personal touch is important in social media.
Jet Blue was one of the first major brands to start to use Twitter in 2007
The CEO simply said he “wanted to help customers”
By taking down the barriers between Jet Blue employees and their customers, they moved those customers to being brand advocates.
Having a personal touch is important in social media.
Jet Blue was one of the first major brands to start to use Twitter in 2007
The CEO simply said he “wanted to help customers”
By taking down the barriers between Jet Blue employees and their customers, they moved those customers to being brand advocates.
Having a personal touch is important in social media.
Twitter gives your constituents direct access to employees and a way to contribute to your company.
It also gives you first-hand feedback and the opportunity to change a service blunder into a win for your organization.
Follow the leaders in your industry and share content that positions you as an expert yourself.
It’s immediate. It’s great for immediate offers as well as crisis communications.
Twitter gives your constituents direct access to employees and a way to contribute to your company.
It also gives you first-hand feedback and the opportunity to change a service blunder into a win for your organization.
Follow the leaders in your industry and share content that positions you as an expert yourself.
It’s immediate. It’s great for immediate offers as well as crisis communications.
Twitter gives your constituents direct access to employees and a way to contribute to your company.
It also gives you first-hand feedback and the opportunity to change a service blunder into a win for your organization.
Follow the leaders in your industry and share content that positions you as an expert yourself.
It’s immediate. It’s great for immediate offers as well as crisis communications.
Twitter gives your constituents direct access to employees and a way to contribute to your company.
It also gives you first-hand feedback and the opportunity to change a service blunder into a win for your organization.
Follow the leaders in your industry and share content that positions you as an expert yourself.
It’s immediate. It’s great for immediate offers as well as crisis communications.
The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
Social media means you have to go where your customers are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
Admit mistakes and move on. Be free to fail.
The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
Social media means you have to go where your customers are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
Admit mistakes and move on. Be free to fail.
The good news is there’s free speech...the bad news is there’s free speech. You can’t control social media.
Social media means you have to go where your customers are and ask permission to interact, a 180 from the way it’s been done before when we’d push messages to them.
Admit mistakes and move on. Be free to fail.
It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.
It’s fast. There’s no time to get things approved by committee.
It’s a No B.S. Zone. Social media outlets can sense when you’re not being up-front or when you’re spinning them.
We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.
It’s fast. There’s no time to get things approved by committee.
It’s a No B.S. Zone. Social media outlets can sense when you’re not being up-front or when you’re spinning them.
We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.
It’s fast. There’s no time to get things approved by committee.
It’s a No B.S. Zone. Social media outlets can sense when you’re not being up-front or when you’re spinning them.
We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
It can be a Timesuck if you try to do it all at once. Pick one channel that would most effectively reach your target audience, learn it and move on to the next one.
It’s fast. There’s no time to get things approved by committee.
It’s a No B.S. Zone. Social media outlets can sense when you’re not being up-front or when you’re spinning them.
We don’t know what’s next - things are changing rapidly. A year from now, Facebook might be abandoned and we’ll be talking about something completely different.
Social media, if it’s to be effective, should be incorporated into your traditional marketing mix.
Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your customers will find useful.
Tools exist to update multiple social media channels at the same time.
Use the feed on your corporate website - this provides additional content for your site as well as letting your customers know you’re on these channels.
Include your presence in any other traditional advertising - like your print ads or on your corporate website.
Social media, if it’s to be effective, should be incorporated into your traditional marketing mix.
Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your customers will find useful.
Tools exist to update multiple social media channels at the same time.
Use the feed on your corporate website - this provides additional content for your site as well as letting your customers know you’re on these channels.
Include your presence in any other traditional advertising - like your print ads or on your corporate website.
Social media, if it’s to be effective, should be incorporated into your traditional marketing mix.
Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your customers will find useful.
Tools exist to update multiple social media channels at the same time.
Use the feed on your corporate website - this provides additional content for your site as well as letting your customers know you’re on these channels.
Include your presence in any other traditional advertising - like your print ads or on your corporate website.
Social media, if it’s to be effective, should be incorporated into your traditional marketing mix.
Messaging - make sure what you’re saying on social media jives with your corporate brand. Don’t be too formal, however. It can be a tricky balance. Share content that your customers will find useful.
Tools exist to update multiple social media channels at the same time.
Use the feed on your corporate website - this provides additional content for your site as well as letting your customers know you’re on these channels.
Include your presence in any other traditional advertising - like your print ads or on your corporate website.
There are a number of ways you can measure your social media presence:
Facebook reports
YouTube views
No. of friends or followers
No of posts on your wall or in your forum and the number of re-tweets you receive
Ultimately, however, tracking social media’s return on investment should be similar to how you track your traditional advertising. If you tweet out an offer for tomorrow’s lunch hour with a special code, how many people took advantage of that?
Social media ROI can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.
One thing that is for certain, however - your customers are out there and using these tools. If you’re not, you’re missing out.
There are a number of ways you can measure your social media presence:
Facebook reports
YouTube views
No. of friends or followers
No of posts on your wall or in your forum and the number of re-tweets you receive
Ultimately, however, tracking social media’s return on investment should be similar to how you track your traditional advertising. If you tweet out an offer for tomorrow’s lunch hour with a special code, how many people took advantage of that?
Social media ROI can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.
One thing that is for certain, however - your customers are out there and using these tools. If you’re not, you’re missing out.
There are a number of ways you can measure your social media presence:
Facebook reports
YouTube views
No. of friends or followers
No of posts on your wall or in your forum and the number of re-tweets you receive
Ultimately, however, tracking social media’s return on investment should be similar to how you track your traditional advertising. If you tweet out an offer for tomorrow’s lunch hour with a special code, how many people took advantage of that?
Social media ROI can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.
One thing that is for certain, however - your customers are out there and using these tools. If you’re not, you’re missing out.
There are a number of ways you can measure your social media presence:
Facebook reports
YouTube views
No. of friends or followers
No of posts on your wall or in your forum and the number of re-tweets you receive
Ultimately, however, tracking social media’s return on investment should be similar to how you track your traditional advertising. If you tweet out an offer for tomorrow’s lunch hour with a special code, how many people took advantage of that?
Social media ROI can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.
One thing that is for certain, however - your customers are out there and using these tools. If you’re not, you’re missing out.
There are a number of ways you can measure your social media presence:
Facebook reports
YouTube views
No. of friends or followers
No of posts on your wall or in your forum and the number of re-tweets you receive
Ultimately, however, tracking social media’s return on investment should be similar to how you track your traditional advertising. If you tweet out an offer for tomorrow’s lunch hour with a special code, how many people took advantage of that?
Social media ROI can be difficult to track however since at it’s heart it is branding and word-of-mouth advertising.
One thing that is for certain, however - your customers are out there and using these tools. If you’re not, you’re missing out.
