The past, the now and the future of blogging or personal storytelling. Six trends you should watch like new communities, techniques, visual storytelling, new platforms and the internet of things. This presentation I gave at blogger conference #blogst14 in Hamburg

1. kirsten jassies @kirst_enj justK.nl
the future of blogging #blogst14 Hamburg

2. bloggers, bloggers, bloggers
❖ Mother of 2!
❖ Life 1.0 ? What?
(…blogging since 1998)!
❖ Blog justK.nl!
❖ Blogcoach!
❖ Bloghunter!
❖ Current Instagram addiction

3. WHAT are you saying?
•Wasn’t blogging declared dead?!
•Blogging is just a hype, right?!
•Facebook is SO over!
•Bloggers are empty shells without a
story or a proper education. They are
neither fashion journalists nor stylists!!

4. history of blogging
❖ 1993 - first weblog: ‚Justin’s
links from the underground’ !
❖ Evan Williams and Meg
Hourihan launched
blogger.com in August 1999
(purchased by Google in
February 2003)!
❖ Since 2002, blogs have gained
increasing notice and coverage
for their role in breaking,
shaping, and spinning news
stories.

5. quotes from 2007
"Thanks to blogs, zero technical know-how is
required of today's web publishers. All they
need is an idea. People can blog without
needing a computer connection or more than a
sentence they want to say."
- Justin Hall, founding father of the personal blogger -

6. quotes from 2007
"Bloggers are the pit bulls of journalism. They
have a persistent nature to reviving stories that
would otherwise fade from newspapers' front
pages. Blogging at its best is deeply personal,
and once readers get used to that kind of
connection to a writer, it's hard for them to
accept anything less." !
- Arianna Huffington, The Huffington Post -

7. quotes from 2007
"Blogs continue to have a bigger and
bigger hand in creating and influencing
culture, it still surprises me when I see
internet memes spread by blogs appear
on serious TV news shows.” !
- Gina Trapani, founder of Lifehacking -

8. 2014: where do we stand now?

10. famous for …. uhm …

11. millionaires?!

13. bloggers are rockstars

14. YOU are making a difference
YOU are changing the world
…by blogging

15. >400 million blogs worldwide
❖ 205 million Tumblr blogs (okt 14)!
❖ 76 million Wordpress blogs (feb 14)!
❖ > 100 million Blogger blogs (estimated, no statistics)
❖ sources http://en.wikipedia.org/wiki/Blog and https://www.tumblr.com/about

16. blog categories
kids blogs - design blogs - food blogs - travel blogs -
gadget blogs - tech blogs - finance blogs - mom blogs -
gardening blogs - beauty blogs - sex blogs - fashion blogs -
eco blogs - slow blogs - dating blogs - parenting blogs -
video blogs (vlogs) - shoe blogs - camping blogs - sock
blogs - chicken blogs AND SO ON

17. This is a Chicken Blog. For real.

18. bloggers platforms & social channels
Decide for yourself what fits you and your audience. Managing
all will not work. Everything grows with attention and love.

19. a business out of blogging
• Blogging started for most as an honest way of reviewing
products, now a lot of bloggers get paid doing this!
• Bloggers make money by selling products through webshops or
affiliate deals!
• Bloggers ‚sell’ their expertise through services like styling,
modelling, photography, coaching, social media advice etc!
• Advertisers turn to bloggers for ambassadorship and advertorials
WARNING! A passion turns into a hobby, which becomes a full-time career.
And if you don’t watch out, it consumes your life and sucks the joy out if it.

20. fulltime jobs & burnouts
„You are not a machine. You are not a brand. You are not
expected to produce daily content that teams of 9-5ers are
strategizing over for weeks, months, seasons. You can admit
that you’re a little tired. Or that you need a breather. Or that
you’re re-prioritizing. Or that you don’t know what’s next.
It doesn’t make you ungrateful for the platform you’ve been
given, and it doesn’t make you unprofessional. It makes you
real. It makes you human. It makes you you.”
Erin Loechner - Design for Mankind - http://www.designformankind.com/2014/09/slow-steady/

21. 2015 and further:
the future of blogging

22. So … what IS the Future of blogging?
wrong question

23. So … what IS the Future of blogging?
The question should be:!
what is the future of personal storytelling online?

24. The Future of personal storytelling online
The digital world is still growing fast
and the possibilities are endless.
Technique development is going faster
and faster.
People will go on telling their personal
stories through offered social
platforms, tools and channels.!
Now Facebook, Instagram, Youtube, but
in 5 years this will be other channels.
Maybe it’s not 5 platforms but just one,
using your ID number…

25. 6 important trends in
personal storytelling online

26. 1. Algorithms
How will people find your story?
- Now you visit blogs directly, use Bloglovin or Facebook to see
the newest content
But in 5 years …
- Content will find it’s way to you because your behavior will be
part of the algorithm (Zite, scoop.it, Klout)

27. 2. step beyond blogging: community!
•There is one extremely important element
missing in blogs: The element of COMMUNITY!
•Where your AUDIENCE becomes connected not
only to you, but to each other!
•That is why the reactions have moved from
your blog to Facebook and Instagram.
Source: http://jasonverdelli.com/blogging-is-dead-and-why-you-should-care/

28. 3. new techniques like markdown
Markdown allows you to write
using an easy-to-read, easy-to-
write plain text format, then
convert it to structurally valid
XHTML (or HTML).
Thus, 'Markdown' is two things:
(1) a plain-text formatting
syntax; and (2) a software tool,
written in Perl, that converts the
plain text formatting to HTML."

29. 4. new blogging platforms (mobile & social first!)

30. 5. visually documenting your life

32. 6. The Internet of Things

33. But most of all what counts is:

35. Thank you.
questions @kirst_enj
!
!
!
you can find this slideshare presentation on my blog justK.nl