Exploring Marketing
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This document discusses various marketing concepts including objectification of people as products, viral and embedded advertising techniques, influencing culture through dominant ideology, defining trends through cool hunting, planned obsolescence of products, targeting specific audiences, product placement, using branding and logos, and potentially manipulating customers without their realization. The key areas of focus are different strategies used in advertising and marketing to promote products, brands, and sell to target audiences.
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Susan Gunelius' presentation from the October 5, 2010 Entrepreneur Media and Verizon Wireless Winning Strategies for Business conference in Long Beach, California.
Lyndacertpp2
Creating a personal brand gives you control over your career path, allows you to stand out from others, and prevents random opportunities from defining you. You should ask yourself what inspires you, your talents, goals, and the steps to achieve them. Develop a brand identity and credibility through positive actions that meet audience needs. Display your brand through social media engagement and networking with decision-makers. Personal branding provides clarity and consistency to achieve your goals.
138 191221 What is Branding? by Mathew Healey - Issues and Anatomy
138 191221 What is Branding? by Mathew Healey - Issues and AnatomyLia s. Associates | Branding & Design
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.Minimum Lovable Brands
Slides from a talk on Minimum Lovable Brands and the importance of a strong personal brand in forming successful business brands.
How can a person have a brand? Personal branding explained
We encounter brands all day, in everything we do. Symbols, designs, names, slogans, colours – this is branding.
Beverland (2018) said that “people use brands to project whom we want to be, how we want to be perceived and how we want to feel about ourselves.”
Your personal brand is everything that people think about you.
Subjective to each person, all you can do is create an impression through the actions you take and what you say on social media.
Ever heard someone say, “I’m not a product, how can I have a brand?” Many people associate a brand with a product. But this is only because a brand can be so powerful it can become synonymous with a product – e.g. Sellotape and Blu-Tack. It is how a company differentiates their product from their competitors.
Equally, in a professional world, it can be profitable for your success to stand out from other people doing the same thing as you. In an age where people want to do business with people, no corporations, it is a powerful tool.
“Your personal brand is the synthesis of all the expectations, images, and perceptions it creates in the minds of others when they hear your name” (Rampersad, 2008)
Brand you
This document discusses the importance of personal branding and provides tips for building your personal brand. It defines personal branding as how individuals market themselves to others. Some key points made include that your personal brand is searchable online, so you should Google yourself; you should identify your goals and what you want people to know about you; and ways to build your brand include getting involved in your community, leveraging social media, and positioning yourself as a subject matter expert.
Ym3 brand communications hieu&ngoc&ha
This document discusses brand communication strategies. It defines a brand big idea as an expression of customer needs and wants that conveys a brand's purpose. A brand communication idea translates this big idea into language for customers. An advertising idea is a single-minded creative concept used across marketing executions.
It provides examples of brands with big ideas like "Where families share magic" and communication ideas like "Ignite the tiger inside." The document outlines Tiger beer's brand positioning and Asian target audience. Its brand big idea is to make customers "boldly Asian." Its advertising campaign "Tiger Uncage" uses TV ads and events to show millennials bursting free of expectations.
Advertising & IMC - Session 04
The Smart Jeewan campaign in Nepal promoting family planning won an award from the Rural Marketing Association of India. The campaign is designed to reposition family planning as a smart, healthy choice for Nepal's young people. It is implemented nationally and in local communities, tailoring programs to reach marginalized groups and families of migrants.
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This document discusses key concepts related to evaluating advertising effectiveness including defining advertising objectives, different types of advertising objectives (inform, persuade, remind), and factors that make advertising creative and effective at capturing audience attention such as being unique, novel, and relevant to the target audience. It also outlines Graham Walls' four-step creative process of preparation, incubation, illumination, and verification. Finally, it discusses elements of an advertising strategy like creating messages and selecting media as well as different types of appeals that can be used to engage audiences.
Promotional marketing
This document discusses key concepts related to evaluating advertisements including:
- Advertising objectives can be to inform, persuade, or remind target audiences.
- Advertisements use different appeals like emotional, humor, rational to engage audiences.
- An effective creative idea must be relevant and grab the attention of the target audience.
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139 191228 What is Branding? by Mathew Healey - Anatomy Case Study
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