WIMS 2.0: Converging IMS and Web 2.0. New multimedia services for Telecom Networks

WIMS 2.0: Converging IMS and Web 2.0 New multimedia services for telecom networks TELEFÓNICA I+D, REFERENCE ARCHITECTURES FOR NEW NETWORKS PLATFORMS David Lozano, David Moro UNIVERSIDAD POLITÉCNICA DE MADRID, DEPARTEMENT OF TELEMATIC ENGINEERING Luis Ángel Galindo March 2008

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[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0: the land of new successful services The Web 2.0 revolution 01

Web 2.0: the land of new successful services Web 2.0 map Web 2.0 01 [email_address] cc under license cc 2.5 es of attribution 04.11.06 Recommendation Affiliation Audio Viral Marketing User decides The Long Tail Web standards Perpetual Beta Data AJAX Wikis Social Software Blogs CSS Design Mobility RSS Folksonomy Video IMS Open APIs Share Simplicity Service User is the core Microformats Economy Usability Participation Remixability Standardization Teleco 2.0 Design WiMAX Widgets Simplicity VC SOAP Syndication Videocasting XHTML ‘ Podcasting’ Granularity Aggregation Ruby on Rails ‘ Data Inside’ Collaboration UMTS LTE IM ‘ Page Rank’ Optimization for search engines Presence Cost per Click Modularity SEO Trust XFN FOAF Web 2.0 Web 2.0 Wikipedia GMail CSS Beauty GMail eBay Delicious LinkedID Itunes PayPal LinkedId Jabber Google Wasp Writely Google Maps Google News Yahoo Maps BaseCamp CastPost TrendMapper Pandora Blogger Live.Com CreativeCommons Amazon Delicious BitTorrent Skype PayPal Flickr OpenBC Technorati AdSense Fotolia TagCloud YouTube Mozilla Dodge Ball MTurk Ipodder A9 Friendster Upcoming Squidoo GTalk RSSReader Orkut Backpack Kiko ZenGarden StyleGala SimpleBits Etsy Flock Gmaps Mashups IceRocket 9Rules Zimbra Tadalist ProtoPage MyYahoo RememberTheMilk BlinkSale Zoozio Netvibes Unwieldly Meebo Alistapart Alexa Chalk.IT GTD Cloudalicious StumbleUpon TrendMapper Rollyo PubSub Wink InOrder BuzzTracker FeedBurner Feedster NewsGator Rojo Plazes Vimeo LastFM MeasureMap WordPress TypePad Mint Planzo Upcoming SoFLow Ning 43Things Digg TagTagger Taggling

Web 2.0: the land of new successful services Basic principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],01 © Tim O’Really 2005

Web 2.0: the land of new successful services 01 Web 2.0 User-Generated Content Applications Network Widgets Search Engine Wiki Blog PodCast IM/e-mail vCalendar Payments Playlist Bookmarks VoIP RSS/ATOM VCards CMS PC Mobile Smartphone Tablet PC WiFi Broadband HSUPA BT 3G Tag Create Share Download Syndication Connect Communicate Find Publish Collaborate Innovate Interact WEB APIs MASHUPs UI COMMUNICATION DEVICES USERS COMMUNITY Web 1.0 Transport Mashplanet Purchases TV Twitter Fring

Telco 2.0: a changing future for the telecom industry? Today’s Market World 02 ,[object Object],[object Object],[object Object],Bye Dad, Bye Mum I don’t know what we did wrong

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Telco 2.0: a changing future for the telecom industry? Premises 02

[object Object],[object Object],[object Object],[object Object],[object Object],Telco 2.0: a changing future for the telecom industry? Business models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Values is defined by the receiver more than the giver Dave Ulrich ( Professor of Business Administration at the University of Michigan ) 02 Loyal clients Innovative and Integrated services Compromised employees Profitable Growth

WIMS 2.0: Converging IMS and Web 2.0 IMS: keystone for Internet & Telecom convergence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],03 Keystone for new Telecom business model UTRAN/HSPA DSL/WiFi/etc. IP Core IMS TRANSPORT SUBSYSTEMS IMS IMS Services WIMS Platform Web 2.0

WIMS 2.0: Converging IMS and Web 2.0 A two-sided strategy for convergence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],03 IMS API exposure Presence VideoSharing Session control IM IMS Feeds Multimedia Content PSE Benefits for both telecom and web 2.0 services

WIMS 2.0: Converging IMS and Web 2.0 Portable Service Elements: IMS Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],03 ,[object Object],INVITEs For 3rd party call Audio call Call-Me Button On Click

WIMS 2.0: Converging IMS and Web 2.0 IMS in Internet Mashups ,[object Object],[object Object],[object Object],[object Object],03 Real-time sharing of videos Telefonica/YouTube IM David : Hi, what do you think about this new video John : amazing,…but I don’t believe him

WIMS 2.0: Converging IMS and Web 2.0 New ways for publishing User-Generated Content ,[object Object],[object Object],[object Object],03 IMS Presence Publication with added value (presence, location, etc) Automatic publication of personal note for microblogging

WIMS 2.0: Converging IMS and Web 2.0 Web 2.0 content and events into Telecom services ,[object Object],[object Object],[object Object],[object Object],03 IMS Presence Ring Forward Tone

The most important single ingredient in the formula of success is knowing how to get along with People Theodore Roosevelt

WIMS 2.0: Converging IMS and Web 2.0. New multimedia services for Telecom Networks

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WIMS 2.0: Converging IMS and Web 2.0. New multimedia services for Telecom Networks