1. Web 2.0 is driving changes in how people communicate and interact online through collaboration, user-generated content, and social networking. This is impacting telecommunications companies. 2. Telcos are adapting by offering new services like software as a service, improved networks for faster speeds, integrating popular Web 2.0 applications, and developing new pricing models and ways to monetize content. 3. Users are changing with the rise of continuous partial attention, new experts emerging from user communities, and less loyalty as people expect more services for free or low-cost. This impacts telcos' business models and how they engage customers.