WilsonHCG: Candidate Experience
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Candidate Experience: The Key to a Powerful Employment Brand KEY TAKEAWAYS: • Discover how to raise employee engagement and boost candidate referrals • Learn three ways to optimize the candidate experience and increase your talent pool • Find out how a content strategy will improve thought leadership participation
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WilsonHCG: Candidate Experience
- 1. Craig Sweeney In-house Recruitment Awards - “The Conversation”
- 2. CANDIDATE EXPERIENCE: the key to a powerful employment brand
- 3. MEET YOUR PRESENTER Craig Sweeney 3 CRAIG SWEENEY @RPO_Craig As Director of Recruitment Solutions-EMEA, Craig heads up WilsonHCG’s business solutions across the region. He is also involved in the company's EMEA marketing activities and runs a number of networking events across the U.K. Prior to joining the company, Craig worked for a number of years for a major recruitment firm, latterly as Operations Director. He spent his early career with an IT agency.
- 4. ABOUT WILSONHCG better people, better business.® 4 HISTORY • Founded in 2002 • Global headquarters in Tampa, FL • EMEA headquarters in London • Offices: Manchester, New York City, Sydney and Toronto CAPABILITIES • Recruitment Process Outsourcing • Human Capital Consulting • Managed Services Provider DELIVERY MODEL • Full-time employees (not contractors) • Dedicated delivery teams • Hybrid model (on-site and virtual) DIFFERENTIATORS • Business-impacting roles • Value-added services • RPO: Redefined®
- 5. CANDIDATE EXPERIENCE why is it so important? 5 Impacts your company’s bottom line Encourages referrals Builds brand loyalty Shows that employees and future employees are valued Influences retention and attraction CANDIDATE EXPERIENCE
- 6. CANDIDATE EXPERIENCE what does WilsonHCG do to maintain and innovate our candidate experience? 6
- 7. CANDIDATE EXPERIENCE optimising the candidate experience 7
- 8. CANDIDATE EXPERIENCE leadership participation is key 8 of CEOs are worried about employer branding as their own task and over one-third of them feel their HR workers are responsible for it. Universum Research 60%
- 9. CANDIDATE EXPERIENCE what are the challenges? ?
- 10. THANK YOU! questions and answers
- 11. In-house Recruitment Awards - “The Conversation” Roundtable Question: Candidate Experience “What is currently holding you back from having a perfect candidate experience feedback? What initiatives could you introduce to improve candidate experience?”
- 12. Coffee Break 14:40 – 15:10 In-house Recruitment Awards - “The Conversation” Buzz Discussion with James Chapman, BRS Global “Uncovering hidden specialist talent – the art of deep research” 14:50 – 15:10
Editor's Notes
- Candidate Experience: The Key to a Powerful Employment Brand KEY TAKEAWAYS: Discover how to raise employee engagement and boost candidate referrals Learn three ways to optimize the candidate experience and increase your talent pool Find out how a content strategy will improve thought leadership participation
- Why is candidate experience so important to WilsonHCG? Core to any orgs employer brand/corporate brand The impression a company leaves on us, negative or positive, not only affects our interest in the org as a candidate but as a consumer/client as well Companies w/ engaging and positive employment brand improve their chances of attracting & retaining talent A superior employer brand also builds customer loyalty Our employees are at the core of everything we do By investing in your candidate experience & employer brand-you are showing not only employees but also future employees you care about them and value what they want/need. Impacts an organizations bottom line through: Referrals-internal and client Retention & Attraction Employee engagement
- What do we do to maintain and innovate our candidate experience? Raise employee engagement, thought leadership and boost candidate referrals Thought leadership-employee engagement and candidate referrals In order for WilsonHCG to remain at the forefront of candidate experience trends and best practices-we are constantly learning Members of the Talent Board’s Candidate Experience Council Surround yourself with industry thought leaders Even if you think you have the perfect candidate experience-there is always room for learning. Innovate your strategy based on workforce changes and trends Having a strong candidate experience increases engagement once candidates join our orgimproves retention Candidates are then more likely to refer others to your org-AND clients Get employees involved in the candidate exp-employee testimonials, day in the life campaigns and speaking with candidates who will be in their dept. This in turn engages current employees AND gives real insight to candidates
- Optimize the candidate experience and increase your talent pool Careers page is often the first place candidates stop to learn more about open positions and the company We made sure there is everything on this page they could need: links to social media, links to other website pages, video content, employee testimonials, company information, open positions, opportunity to join our talent communities, company culture and contact us form, internship program and what it’s like to work at WilsonHCG. Social media is integral to having a successful candidate experience strategy Pick the main social platforms that make sense for your industry/org WilsonHCG focuses on: Facebook, LinkedIn and Twitter Don’t just create a social media profile and leave it. It has to be an ongoing effort. Next to a careers page-one of the main places candidates go to learn more about your org. If your org isn’t appealing via social media-chances are a candidate will lose interest Talent Communities VERY important piece of candidate experience Make candidates feel that they are a part of the organization before they join Use the talent community to keep candidates engaged but don’t overload them with just jobs. Share company culture, awards, relevant industry information and happenings
- C. Content strategy will improve thought leadership participation Company blog is key to driving traffic to your website-and helps candidates learn more about your industry Have a PR strategy in place to get your name on awards and in industry publications Get employees involved in content strategy Employee authored blogs Guest blogs SMEs
- D. Challenges The industry moves very fast-can be a challenge to keep up with trends Do your best to remain a thought leader through: Original content Remaining active on social media Joining committees and councils that are at the forefront of candidate experienceThe Talent Board CandE Council –access to the most up-to-date candidate experience information Be innovative If you haven’t updated your content in a while-analyze what you can change. There is always something to update and refresh. Candidates want to work for a company that is technologically savvy and innovative
- Candidate Experience: The Key to a Powerful Employment Brand KEY TAKEAWAYS: Discover how to raise employee engagement and boost candidate referrals Learn three ways to optimize the candidate experience and increase your talent pool Find out how a content strategy will improve thought leadership participation