William Holiday completed tasks as part of a group project to research and plan an original reality TV show or talent show. The group watched various existing shows to identify common styles and themes, then decided on a show concept to develop. Holiday contributed research and mind maps of show ideas to the group blog. The group then planned their original show in more detail by creating a name, logo, description of the main characters and competition format. Holiday communicated ideas clearly and effectively during discussions, interacting positively with the group by asking questions, taking turns, and respecting others' views. The witness statement evaluator agreed Holiday met the criteria of clear communication for the project.

1. Witness Statement
Learner William Holiday
Qualification Level 2 Creative Media Production
Unit number and title JL04 - Unit 2 Communication for Creative Media Production
Description of activity undertaken
Witness statement evaluating how you worked as a group member to complete the tasks you have been set
Task 1 Genre and E4s target audience research
 As a group, watch compare and contrast a selection of reality television and talent shows to identify
common styles and themes within the genre. Individually put your research into a powerpoint
 Decide as a group which type of show you would like to produce
 Create a mind map of different ideas for a show
All work needs to be added to your blog with the title Task 1 Ideas & discussions
Task 2 Planning the show
In groups create an original idea for a reality TV program or talent show. Consider the following;
 Name & possible logo
 Aim of the show. Who are the main characters and what is their main activity? If it is a competition or kind
of talent show how will people win and who decides?
 Who it will appeal to and you research to support this?
 What possible publicity would you need? Eg a logo or poster.
 Make sure you check your work for spelling and grammatically errors
All work needs to be added to your blog with the title Task 2 Planning the show
Assessment & Grading Criteria
P1. Communicate information and ideas in discussions about media production with sufficient clarity to be
understood
M1. Communicate information and ideas in discussions about media production for the most part clearly
D1. Communicate information and ideas in discussions about media production confidently and with consistent
clarity
Evidence Strongly Agree Agree Disagree
Did the learner communicate their ideas for the
show with the rest of the group clearly and
effectively?
(clarity of voice; tone of voice; clarity of expression;
use of technical language)
Did the learner interact with the rest of a group in a
positive way?
(asking questions; turn taking; respecting others’
views; non-verbal communication)
YES
Comments
You have a shown a consistently high level of communication skills when discussing ideas with the rest of your
group. You speak clearly and with clarity and use technical language and respond confidently to questions when
asked. The ideas you have shared are relevant and well explained and you respond well to other group members by
listening, asking appropriate questions and moving the discussion using the ideas and information shared by the rest
of your group.
Witness Names Jo Lowes Date 16/12/14