The document discusses conceptual metaphor theory, which is the idea that metaphors are not just linguistic devices but reflect how we conceptualize abstract concepts and experiences. It provides several examples of common conceptual metaphors like HAPPINESS IS UP - SADNESS IS DOWN, CONTROL IS UP - LACK OF CONTROL IS DOWN, and MORE IS UP - LESS IS DOWN. It also discusses how THEORIES ARE BUILDINGS and TIME IS MOTION, with time conceptualized as either a moving object or the observer moving through time. The document appears to be from a conference on conceptual metaphor theory.

1. Titelfolie International Disaster and Risk Conference IDRC Davos 2010

2. International Disaster and Risk Conference IDRC Davos 2010 School of Applied Linguistics Urs Willi

3. George Lakoff & Mark Johnson: Metaphors we live by. (Chicago 1980) International Disaster and Risk Conference IDRC Davos 2010 Conceptual Metaphor Theory

4. I'm feeling up today. He's really low these days. When I was down you picked me up. We all have our ups and downs. We had to cheer him up. They were in high spirits. International Disaster and Risk Conference IDRC Davos 2010 Conceptual Metaphor Theory

5. Die Stimmung steigt. Er war ganz niedergeschlagen. Sie schwebt auf Wolke sieben. Je me sens bas, il me faut remonter le moral. mi sento giù, ho il morale a terra. HAPPINESS IS UP – SADNESS IS DOWN International Disaster and Risk Conference IDRC Davos 2010 Conceptual Metaphor Theory

6. He is under my control. He's the underdog. I'm on top of the situation. Sie hat das Oberkommando. Sie ist allen überlegen. CONTROL IS UP – LACK OF CONTROL IS DOWN International Disaster and Risk Conference IDRC Davos 2010 Conceptual Metaphor Theory

7. The discussion fell to an emotional level. He couldn't rise above his emotions. Man diskutierte auf höchstem Niveau, ein Abrutschen auf die Gefühlsebene war allerdings nicht zu vermeiden. RATIONALITY IS UP – EMOTION IS DOWN International Disaster and Risk Conference IDRC Davos 2010 Conceptual Metaphor Theory

8. She's an upstanding citizen. That was a low-down thing to do. Das war ein niederträchtiger Trick. les bas instincts de l‘homme MORALITY IS UP – LACK OF MORALITY IS DOWN International Disaster and Risk Conference IDRC Davos 2010 Conceptual Metaphor Theory

9. Speak up, please. Prices are going to the roof. She is climbing the corporate ladder. My income rose last year. If you're too hot, turn the heat down. The amount of artistic activity has gone down in the past year. His income fell last year. He is underage. MORE IS UP – LESS IS DOWN International Disaster and Risk Conference IDRC Davos 2010 Conceptual Metaphor Theory

10. MORE IS UP – LESS IS DOWN HAPPY IS UP – SAD IS DOWN CONTROL IS UP – LACK OF CONTROL IS DOWN RATIONAL IS UP – EMOTIONAL IS DOWN VIRTUE IS UP – LACK OF VIRTUE IS DOWN … International Disaster and Risk Conference IDRC Davos 2010 Conceptual Metaphor Theory

11. Is that the foundation for your theory? The theory needs more support. We need to construct a strong argument for that. We need to buttress the theory with solid arguments. The theory will stand or fall on the strength of that argument. So far we have put together only the framework of the theory. THEORIES ARE BUILDINGS International Disaster and Risk Conference IDRC Davos 2010 Conceptual Metaphor Theory

12. His theories are Bauhaus in their pseudofunctional simplicity. He prefers massive Gothic theories covered with gargoyles. Complex theories usually have problems with the plumbing. International Disaster and Risk Conference IDRC Davos 2010 Conceptual Metaphor Theory

13. The time will come when . . . I'm looking ahead to Christmas. Time is flying by. The time for action has arrived. TIME IS MOTION: TIME IS A MOVING OBJECT International Disaster and Risk Conference IDRC Davos 2010 Conceptual Metaphor Theory

14. International Disaster and Risk Conference IDRC Davos 2010 Conceptual Metaphor Theory His stay in Russia extended over many years. He passed the time happily. We're coming up on Christmas. We're getting to the end of this presentation. TIME IS MOTION: TIME IS A MOVING OBSERVER 12:38

15. International Disaster and Risk Conference IDRC Davos 2010 Conceptual Metaphor Theory Thank you for your attention!