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Wildix Convention 2018
Steve Osler
2017 Review
Dimitri Osler
New Products
Back to 2002 - The Problem
No advantages for the
business
No efficiency
No security
Walking Vendors 2003
-80 % + 1 sell out
-5000 employees
Walking Dead Vendors Today
-90 % + 3 sell outs
-7000 employees
-60 % + Chapter 11
-6000 employees
Why you should kill your cash cow
Before two guys in a garage do it for you.
Abhishek Madhavan
Hey! How do we pay our bills on these “nice”
words?
VoIPTruz - VoIPChav
Things have changed?
Yes - many of them no longer exist
The Problems for Customers
No advantages for the business
No efficiency
No security
The Problem for You
Why does Wildix exist?
To revolutionize the way companies
communicate in order to bring real
value (MONEY !) to System
Integrators and their customers
Our reason to exist is YOUR success
and the success of YOUR customers
How to do it? 3 Golden Rules of Wildix
1 - Business Make money by finding and
Retaining more customers
Kite - ubiconf
How to do it? 3 Golden Rules of Wildix
2 - Improve Efficiency (for customers and partners)
Lean UC - get rid of everything unneeded
Simplicity
No Native Apps
Web Collaboration
Mobile apps (but never for BB and Windows Mobile )
How to do it? 3 Golden Rules of Wildix
5 years warranty
No SBC / No VPN
3 - Secure By Design
Why does Wildix exist?
Wildix Technological
Achievements
What has the Wildix Ecosystem achieved by
applying these golden rules of Wildix?
the First one to use only SIP (2005)
no MGCP - H.323 - IAX2 - HFA (CorNet-IP)
the First one to not require an SBC / VPN in ANY
installations (2006)
the First one to support t.38 for faxes and fax server
developing callweaver (2006)
still having a record quality in fax deliveries
the First one to give up usage of boards and using
only media gateways (2007)
the First one to use Web for Collaboration with all the
features inside (2009)
the First one to create an SMB multi-site chat, fax
server, presence, telephony presence solution ALL IN
ONE box (2009)
the First one to provide the most complete HW
solution (2009)
the First one to create a secure / redundant / auto
roaming solution - WMS Network (2010)
the First one using WebRTC in UC Platform (2012)
the First one to provide a video conference platform
completely integrated with ALL the Unified
Communications platforms installed (2014)
the First one to offer a 5 years warranty which
benefits the System Integrator (2016)
the First one to offer a revolutionary deployment
mode for HW / VM / Cloud and Hybrid for OPEX and
CAPEX (2016)
the First one to provide a completely automated
deployment provisioning mode for phones and media
gateways (2017)
the First one to implement 2FA and SSO for Google
and Office 365 in a Unified Communication Solution
(2017)
Your Results 2017
What you have achieved, by applying the Wildix Golden Rules
Ivan Ardia - CEO Elsitel - Rome
HOW did we achieve this?
The simplest license model to help you avoid making any
mistakes in the quotations.
The pricelist that fits on a single page reducing the
possible mistake in quotes
Credit from the beginning to help the company cash flow
A portal at your disposal to make quotations, orders,
create cloud or on-premise system, apply for RMA and
open support ticket. 

Optional 5-year warranty the customer gets for free
ONLY if they subscribe a support contract WITH YOU
for the same period.
A full portfolio of products to keep your profit equal or
above 35% on everything you’ll sell.
Trainings and consultancy
And many others
HOW did we achieve this?
2018 Ecosystem Goal?
We want YOU
to increase YOUR profit in 2018
by minimum 30% -
we have a secret weapon for you,
hold on a few minutes more …
Tech News 2018
Wildix Business
Intelligence - WBI
Stay ahead of competition with AI
Voicemail Transcription
Read any voicemail in your email - reply easily
TrueCaller
Always know who calls you
even if you don't know them
or they call from a new number
Personal Assistant
Voice AI informs callers of your plans and status

More features to come during the year
Wildix Business
Intelligence (WBI)
coming soon...
Automated Attendant
Allow callers to say and reach who they are looking for
(DIAL BY NAME)
Live Voice IVR
Create Interactive Voice Responses which require
customers just to use their voice
Social Look up
Know more about contacts

- Facebook - Linkedin
accounts.
Fully GDPR compliant!
Call Recording
Transcription
Save a transcription of all recorded calls
Allows easy look up of any important info
ubiconf recording
transcription
Save the transcription of all ubiconf conferences,
perform look ups to know who said what, prepare a
written review of any meeting within minutes
TTS Lite
Basic License - Monthly or Yearly Subscription
High quality recordings in any language
50+ professional speakers available at any time
TrueCaller - Social Integration - Personal
Assistant - Voicemail Transcripts
Premium License - Monthly or Yearly Subscription
600 Audio AI usage sessions / 2 hours per month
Wildix Business Intelligence - WBI
Recurrent Revenues
Collaboration
Improve Efficiency
Web Push Notifications
First Web UC Platform
integrating push call / chat
notifications which work even
when the Collaboration tab
is closed
Answer or Reject right from the notification!
Voicemail Push Notifications
Available in Web
Collaboration in 3.87
Coming soon for iOS and
Android
Multiple voicemails
Manage your voicemail,
shared voicemail, your
colleagues voicemail
from Collaboration and WP
Phones
April 2018
Call - Chat Groups Status Sync
Become available in call - Kite chat
groups by simply changing your
status (login - logout - pause)
Inform other team members when you
will be available again after wrap up
Cancel wrap up by changing your
status
Auto Pause Call Group members
Set to away / unavailable users who do not answer
Call Barge / Intrusion
Listen to an ongoing conversation and give suggestions to a colleague
right from Collaboration
Quick Status Set
Create pre-defined statuses
including the duration
• Coffee Break
• Custom Wrap-up
• Lunch Break
Call Continuity
Switch the call to any device
right from Collaboration
coming in April 2018 for
iOS and Android
Collaboration
Coming soon...
Persistent Chat Conferences
They never disappear
Invite colleagues - customers
via Kite
Upgrade at any time to a
ubiconf video / audio
conference
Google - Office 365 Calendar
Allow the system to
automatically manage your
presence and status
Inform callers of your current
activities in realtime thanks to
WBI Personal Assistant
Call Group Shared Call History
All team members share the
call group call history
June 2018
Call Group View
See the status of call groups from inside collaboration
June 2018
Collaboration Mobile
for iOS and Android
2017 Highlights
• iOS Callkit - call from phonebook, siri,
call interruption protection, headset
integration
• Android Native Call Control - call
interruption protection, headset
integration
• File Sharing

2017 Highlights
• Intercom / Security Cameras integration
• Android app BLF tab
• Reduced answer time in the latest 3.86

2017 Mobile Records
First Unified Communications App updating Geolocation in the background
First Unified Communications App showing in presence Mobile Calls
(Android Only)
Collaboration Mobile
Coming soon...
New iOS App
New App completely rewritten using Swift
iPhone X Design Support
Faster - Decreased Battery Usage
Improved UX
Beta - Jan 2018
Chat / Video Conferences
Group Chats inside apps
Video Conference Support for
iOS
2FA and Google
Office 365 Sign-On
Increased security via 2
Factor Authentication
Single Sign-On using a
Google or Office 365 account
(already available for
Microsoft AD and IBM
Domino)
Firewall
Bypass
Standard Based (no VPN)
Allows audio - video
connection to the PBX when
RTP traffic is blocked by
operators
Wildix Headset
Developed in collaboration
with leaders in Headset
manufacturing
Re-designed for best
background noise mic
cancellation in offices / open
spaces
Improved WHS
New enlarged leather pads
included in the box
Foam pad included for
increased comfort in case
of long usage
Increased comfort and
audio isolation
Vision
The first WebRTC Desktop Phone - re-invented
Vision Highlights
Faster quad core cpu
Improved camera
Android 5.1
Headset USB Audio Support
Headset 3.5mm can be used together with
handset
CEE - FCC Ready
Vision USB Audio
EHS on Jabra, Plantronics,
Sennheiser and Wildix USB
Headsets Models
Higher Definition Audio

compared to Bluetooth
Full mute - volume - call
control integration
Intercom Door Unlock - Video Preview
See who is in front of the door
on Vision - Android - iOS
Quick door unlock as in Apple
Home Automation
Video is enabled
automatically upon answer
High Quality communications
thanks to direct RTP video /
audio
Browser
Mobile Apps
Browser
Mobile apps
Doorphone
W-AIR Headset
The wireless headset with the largest coverage area
W-AIR Headset
Complete roaming over any
W-AIR Network up to 250
Base Stations
CAT-IQ HD Audio Quality
Easy Call continuity
Faster Pairing procedure ever
CEE - FCC Ready
W-AIR Headset
Call Answer
Call Hang Up
Call Continuity
Call Hold / Unhold
Mute / Unmute
Call refuse
Call switch
W-AIR Headset
Call Generation from
Collaboration
Call Control from
Collaboration
Call Generation from Android
and iOS apps (March 2018)
Dial by Name via Speech
Recognition

Included for users with
Premium Monthly and Yearly
Plans
W-AIR HS & WBI
Available probably
later this year
Kite
Find and retain customers
Kite - Find and retain customers
Chat Transcript
Google Analytics
Kite - coming in 2018
Out of work / Welcome Message
Screen Sharing without local PC Admin Account
Share a specific App via Screen Sharing
ubiconf
WebRTC video conference by Wildix
120 degrees
Wide Angle
HD 1080p camera
Adjustable camera vertical
angle
Integrated Echo Cancelling
ubiconf Huddle
Plug&play
One USB cable for power and data
Easy volume and mic controls
Mute indication
ubiconf Huddle
Volume range up to 94dBA
Frequency response: 300 to 3400Hz
Omnidirectional mic
360 degrees Wideband HD Speaker
Up to 3 meters mic coverage
ubiconf Huddle
Available maybe later
this year
new ubiconf dial-in
numbers
ubiconf
Facebook and YouTube
Streaming
Conference recording
File sharing
ubiconf 2018
Google and Office 365
Calendar Sync
Share specific app via
screen sharing
Remote screen control
during a presentation
ubiconf
what’s next?
ubiconf station
Conference station with
up to 3 displays for remote

and local presentations
• Plug&play
• 4K display ready
• HD camera
ubiconf station
Best encryption dtls VS srtp
Full WebRTC
VP9 Codec HW Support
Fully Integrated with PBX phone calls
Works with dial-in numbers
Install in minutes instead of days
ubiwebinar
webinars with up to 100 participants by Wildix
ubiwebinar
Invite up to 100 guests
Welcome video for guests
One or more moderators
Allow remote interaction

(raise-hand)
W-PA
Wildix Public Announcer & Amplifier
W-PA
10 W output via PoE
30 W output via power
adapter
PoE - two ethernets LAN
and PC port
W-PA
Two triggers (switches)
One outputs (door opener)
Advanced scenarios
Paging via multicast
Intercom
Custom applications
Door phone
Ringtone amplifier
W-PA
GDPR?
We got you covered - learn more during the Technical
Point this afternoon
Fully Compliant in 3.88 -
March
Wildix Management
Portal
Time is money
Wildix Management Portal
Auto upgrade (DONE - more improvements coming)
Single sign-on to PBXs via WMP
Cloud back ups for all PBXs covered by maintenance
Support 24x7
for all PBXs covered by
maintenance
coming June 1 and forever with you
Secret Weapon 2018
Follow it and increase your revenue by minimum 30 %
Secret Weapon 2018
Agree to a sales target for 2018
get a discount up to 30 %
increase YOUR profit
Monthly follow ups with Area Manager to keep the
sales flowing
For targets bigger than 100k - 1 private hour with
Dimitri per year
Selfie Time
1
Ascom closes digital information gaps allowing for the best possible decisions anytime
and anywhere.
Ascom Mobility
1
Work flow mobile & mission critical solutions
Mobility
Integration
Infrastructur
e
Unite
Platform
WiFi 802.11
a,b,g,n
UMTS / 3G
DEC
T
Patient system
Alert trac &
positioning
Work flow
Set up
Event
viewer
VoIP
3rd party devices
Assign engine
1
Mobility devices
Every handset for every vertical segment
GSM & VoWiFi MobilityDECT mobility
1
IP-PBX
Nurse
call
Enterprise LAN
SCAD
A
Other
TDM-DECT
Base Stations
DECT
Handover
DECT
Handset
IP-DECT Gateway
IP-DECT
Access Points
External integrations
Admin
ASCOM IP-DECT
Basic building blocks:
• IP-DECT Infrastructure
➢ IP-DECT Access points
➢ IP-DECT Gateway
➢ TDM-DECT Base stations
• DECT Handsets
• Unite Middleware
Ascom IP-DECT: System overview
1
IPDect multi-site systems
125
Enterprise LANIP-PBX
2000 BS x Site
4000 Users x Site
1000 Masters x Company
Multi frequency band
20000 users by
centralize management
Mobility
1
Together is better!
Utilizes the best attributes of both DECT and Wi-Fi
to achieve greater levels of performance and
reliability.
▪ Telephony and critical messaging over DECT
▪ Interference-free communication on dedicated network.
▪ Built-in QoS and seamless handover.
▪ Applications over Wi-Fi
▪ High speed access to local area network, including
backend servers for management information systems
(MIS) and other applications
Opening an “express lane” for
mission-critical communication
126
D E C T
W
i-Fi
Wi-Fi
Floor 2
1
Thank you!
Tiziano Pigozzi
Wireless Solution Product
Specialist
tiziano.pigozzi@ascom.com
Tel. +39 055 051 2161
Mob. +39 3939811497
Paolo Pirotta
Marketing & Communication
Specialist
paolo.pirotta@ascom.com
Mob. +39 3336894095
Per richieste di materiale
ed ulteriori informazioni
scrivere a:
Umberto Valente
Wireless Solution
Sales & marketing
umberto.valente@ascom.com
Tel. +39 055 051 2161
Mob. +39 393 9607553
Don’t	lose	your	mind!	
It’s	time	for	the	
Next-Gen	Digital	Customer	
Service
Video
Worldwild	Wildix	Convention		12	Jan	2018
About	Us
Ellysse,	the	contact	center	software	vendor	since	2002	
Worldwild	Wildix	Convention		12	Jan	2018
Core	Business:	Contact	Center
Worldwild	Wildix	Convention		12	Jan	2018
Core	Business:	Contact	Center
Worldwild	Wildix	Convention		12	Jan	2018
Technologies	to	support	users	in	their	daily	activities
Web Purchase Reservation of
medical
appointments
Device
configuration
Support for
tracking
CUSTOMER	EXPERIENCE	BEST	IN	CLASS
Emergency
Number
Bank
informations
MARKET
TREND
Worldwild	Wildix	Convention		12	Jan	2018
Market	trend:	User	Experience
Worldwild	Wildix	Convention		12	Jan	2018
User	Experience	in	
the	’80th
INTERFACE	FOR	SPECIALISTS
Worldwild	Wildix	Convention		12	Jan	2018
Facebook
Netflix Instagram
TODAY
		Market	trend:	User	Experience
User	Experience	in	
the	2018
Market	Trend:	Transformation	through	Generations
In	2016:	9	channel	choices	the	norm,	will	rise	to	11	by	2018
Phone	volumes	have	dropped	by	17%	since	2015
Source:	«Dimension	Data’s	2017	Global	Customer	Experience	Benchmarking	Report»
In	2013,	the	majority	of	service	providers	supported	just	five	contact	channels
Worldwild	Wildix	Convention		12	Jan	2018
Market	Trend:	integration	with	IOT
Evolution	of	IoT:	20.4	billions	of	devices	connected	by	2020		
(http://www.gartner.com/newsroom/id/3598917
AN	INCREASINGLY	IOT	CUSTOMER	SERVICE
Changes in a Contact Center:
• More agents
• Agent with best skill
• Multichannel (chat,email, phone…)
• Interaction with NEW device: tv, car,watch, games…
Worldwild	Wildix	Convention		12	Jan	2018
Technological
Trends
Worldwild	Wildix	Convention		12	Jan	2018
Technological	trends:	Webrtc
SINCE	2011	
Project of Google and today supported by


Chrome,	Opera,	Firefox,	Android,	iOS	
Worldwild	Wildix	Convention		12	Jan	2018
• No VPN
• No client to be installed
• No telephone to be installed
• Plug&Play
• Cloud-Ready
• Omnichannel (Audio, Video,
Chat, webcall from web…)
• Multibrowser, Multiplatform,
Multidevice
WebRTC is a free open project that provides browsers and
mobile applications
with Real-Time Communications (RTC) capabilities via
simple APIs.
THE POWER OF CONTACT CENTER WEBRTC
Technological	trend:	Cloud
STEP	1
Buy Number
STEP	2
Manage audio
messages
STEP	3
Start to work!
THE CLOUD CONTACT CENTER IN 3 STEPS
CLOUD

VERSION
• Up and Down scalability
• Security: Encrypted communications and data
• Cost Certainty: Monthly subscriptions
• Audio/Data/Video Communication via Browser
• Omnichannel and multidevice management
• Streamlining of infrastructure: no hardware
• User-Friendly html5 interface
Worldwild	Wildix	Convention		12	Jan	2018
Technologycal	trend:	Google	ASR,	TTS,	ML
Text-To-Speech
AI on GOOGLE: Fast, large-scale, easy-to-use AI services
ASR
• Global Vocabulary
• Stream recognition
• Real-time or pre-recorded audio
• Read the text with excellent voice
quality
• Main global languages
Worldwild	Wildix	Convention		12	Jan	2018
• GOOGLE CLOUD
MACHINE LEARNING
VOICE BOT
ASSISTENTI VIRTUALI
Ellysse
STRONG
POINTS
Worldwild	Wildix	Convention		12	Jan	2018
MULTIDEVICE
WEB	BASED
SELF	SERVICE
WebRTC	
Compliant
SOFTWARE-ONLY
NOT	
PROPRIETARY	
INFRASTRUCTURE
OMNICHANNEL
ON-PREMIS	
or	
CLOUD
Available for
Worldwild	Wildix	Convention		12	Jan	2018
Ellysse	Strong	Points
Worldwild	Wildix	Convention		12	Jan	2018
Thanks	for	your	attention!
VISOCALL IP – Comunicazione all’avanguardia
SCHRACK SECONET AG
Resp. Vendite Italia
Ing. Gabriele Guidi
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La nostra azienda
▪ Dipendenti 2016
▪ 549 dipendenti in tutto il mondo
▪ Fatturato 2016
▪ 102.2 milioni di €
▪ Ricerca e sviluppo 2016
▪ 5.0 milioni di €
▪ Indirizzo sede legale
Eibesbrunnergasse 18, 1120 Vienna
▪ Anno di fondazione
1994 management buy-out
▪ Proprietà
Swiss Securitas Group
▪ Settori di attività
▪ Sistemi di rivelazione incendi
▪ Sistemi di comunicazione 

per strutture sanitarie
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Come la tecnologia IP ha cambiato le nostre vite
▪ Il protocollo IP ha cambiato ogni aspetto della nostra vita
▪ Basta pensare all’utilizzo che facciamo oggi del telefono:
Il passaggio dall'analogico all'IP non ha solo cambiato il modo in cui le nostre parole vengono
comunicate, ma anche come la totalità delle informazioni vengono trasmesse attraverso il
protocollo IP.
▪ Non possiamo più vivere senza strumenti UC&C.
▪ Un solo dispositivo per molteplici funzioni.
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Come la tecnologia IP ha cambiato le nostre vite
▪ Il protocollo IP ha cambiato ogni aspetto della nostra vita
▪ Basta pensare all’utilizzo che facciamo oggi del telefono:
Il passaggio dall'analogico all'IP non ha solo cambiato il modo in cui le nostre parole vengono
comunicate, ma anche come la totalità delle informazioni vengono trasmesse attraverso il
protocollo IP.
▪ Non possiamo più vivere senza strumenti UC&C.
▪ Un solo dispositivo per molteplici funzioni.
VISOCALL IP – Modern Hospital Communication
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Sistema di fatturazione
e stazione di pagamento
Porta /
Intercom
Unità di
controllo
Porta
intercom
Intercom
units
Video
sorveglianza
Mobile
guest login
W-LAN
HIS server
Sistema di gestione della struttura
Clima
Tapparelle
Luci
Aerial head station
TV del paziente
PABX
Paging/
DECT
Telefoni del personale
Telefoni dei
pazienti
Telefonia
Sistema di chiamata
Monitoraggio paziente
Telemedicina
Internet, Intranet
Un passato complicato
VISOCALL IP – Modern Hospital Communication
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I vantaggi di una tecnologia all’avanguardia
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I vantaggi di una tecnologia all’avanguardia
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Tutti i servizi su un’unica infrastruttura
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Tutti i servizi su un’unica infrastruttura
VISOCALL IP – Modern Hospital Communication
157
Integrazione di sistemi semplice e funzionale
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Dispositivi robusti per durare nel tempo 

VISOCALL IP – Modern Hospital Communication
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Dispositivi robusti per durare nel tempo 

VISOCALL IP – Modern Hospital Communication
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Dispositivi robusti per durare nel tempo 

Supporto remoto
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Supporto remoto
Completamente supervisionato
Dispositivi robusti per durare nel tempo 

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Sistemi certificati VDE
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Sistemi certificati VDE
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▪ Il progetto era già stato definito
▪ Mancavano servizi come la connessione
audio al letto tramite terminale paziente
▪ Grazie al nostro sistema adesso sono anche
integrati la telefonia e la navigazione internet
al letto paziente
▪ Integrazione con piattaforma WILDIX
▪ Implementazione futura di nuove funzionalità
▪ Realizzato in tempi record
Case Study: Casa di Cura Fogliani
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Risparmio assicurato
▪ INSTALLAZIONE
▪ PRESA DATI VS INTEGRAZIONE INTERNET SU MODULO
DI CONNESSIONE
▪ TV COAX VS INTEGRAZIONE DI TV IP
▪ TV IP STANDARD VS INTEGRAZIONE DI TV IP
▪ TELEFONIA STANDARD VS INTEGRAZIONE DI TEL IP
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Risparmio assicurato
▪ INSTALLAZIONE
27%
▪ TELEFONIA STANDARD VS INTEGRAZIONE DI TEL IP 62%
68%
▪ TV COAX VS INTEGRAZIONE DI TV IP 30%
▪ TV IP STANDARD VS INTEGRAZIONE DI TV IP
35%
I calcoli sono basati su stime di progettisti con pluriennale esperienza in
progetti ospedalieri e possono variare da progetto a progetto.
▪ PRESA DATI VS INTEGRAZIONE INTERNET SU MODULO
DI CONNESSIONE
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Referenze
PIÙ DI 50 PAESI
PIÙ DI 60.000
LETTI
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Offerta speciale
Visita il nostro spazio promozionale; per il tuo progetto
da realizzare riceverai uno sconto speciale!
SCHRACK SECONET
Competence on Top
169
Lunch
See You at 2:00 PM
Please leave your translation
device on your chair before
leaving the room
German Panel 

Room B
Italian Panel 

Room C
English Panel 

Goldoni Room
French Panel 

Room A
Welcome
Why we must do marketing?
Company

Vs

A bunch of people trying to sell a dream
WHYwould a customer buy from ME
instead of buying from my competitors, or
buying nothing at all ?
	 	 	 	 	 	 	 	 	
What kind of marketing should a system
integrator do?
How can you
earn more with
marketing ?
UP-SELLING &
CROSS-SELLING
actions
01
INCREASE
frequency of
purchase
02
REDUCE
purchase from
your
competitors
03
INCREASE
the lifetime
value of your
customers
04
MICROMANAGEMENT
of profits of
each customer
05
REACTIVATION
of inactive
customers
06
REFERRAL CAMPAIGN
clone and
multiply your
customers.
07
Marketing funnel
8985 - target database
844 - clicks
286 - requests
31 - sales
9 RULES
TO FOLLOW TO SET UP
A GOOD MARKETING STRATEGY
● Always add a call to action to every marketing document you produce
Call to action: any kind of action (a discount, a gift, money, benefits…) that leads
someone to another action.
Information marketing campaigns do not exist, only action marketing exists.
Give something to your customers in exchange for their data.
Rule 1 :
CALL TO ACTION
Leads per acquisition
● There is always a reason you can give to your customers to act now.
Examples:
● limited quantity
● uniqueness
● limited time
● special offer
● users’ needs
● technological change
Rule 2
THERE IS ALWAYS A REASON TO ACT NOW
Rule 3
A CALL TO ACTION MUST BE FULLY
THOUGHT OUT
● Give your customers detailed instructions on how to react to your
call to action.
Don’t leave it to chance. Reactions must be guided.
● You need to analyze the results of every marketing activity
you do.
Track every single action you do.
Understand where your contacts are coming from.
Assign to every action a different tracking number (example use
vouchers or bonus cards, use dedicated phone numbers, use
dedicated landing pages for each action).
Rule 4
ANALYZE RESULTS
● Brand awareness must be a consequence of your
activities, not an activity.
Rule 5
BRAND AWARENESS
Rule 6
FOLLOW UP
● Always create a follow up message.
Create campaigns with more steps, you should never send
something that doesn’t have a follow up action.
Target your audience.
Structure of a potential campaign:
• 3 sales letters : (the first one must attract the attention. You can use
something unusual. It’s also possible to write something on the envelope)
• 3 calls : one call must occur right after the last sales letter. 

The others must result in an appointment
Example of
marketing action + follow up action
Sales Letter + Call
Data checking
Month 1
Sales Letter +
Call Meeting
Month 2
Sales Letter +
Call Meeting
Month 3
Rule 7
COPYWRITING
● Write effective copy.
No wordplays. You need good copy, that is well structured and
scientifically thought out and planned.
Rule 8
A HIGH NUMBER OF CLICKS DOES NOT MEAN GOOD MARKETING
● Clicks, open rates and visualizations do not count for your marketing.
Clicks and open rates are not tangible results.
Only conversions, actions and countable results are important to measure.
Use tools that help you to schedule your marketing activities.
Set aside one day a month to focus on your marketing efforts.
● Can be as simple as retweeting, reposting, sharing and liking
industry related posts, and even scheduling a few emails and
posts of your own.
When one day a month becomes tangible, then add an extra day a
month, and so on.
Rule 9
PLAN YOUR MARKETING ACTIVITIES
UNICOMM
unicom.training
Bologna, 5 – 6 – 7 aprile 2018
my call to action
Thank you !
Tech News
Security by Design
Security - 2FA
Two-Factor Authentication (2FA):
It is just an extra layer of security. In simple words, if you secure a door with a lock, it’s
already something. If you secure it with two locks, it’s twice as efficient as securing it with
one lock, since it will take more time and effort to a potential intruder to break it (and
perhaps they will not even try).
How does it work? 

When 2FA is enabled, a user is required to verify his or her identity by providing two pieces of information:
• something they know (login and user password)
• something they have (a mobile device or an app installed on your device)
Available for Collaboration and WMP
Security - SSO
”Allow only Single Sign-On” in Users Import
• Lotus Domino
• Active Directory
• Office 365
• Google
if enabled, login of users to Collaboration with WEB password is not possible 
Security - Passwords
Encryption of user passwords and password reset


This feature significantly improves password security and introduces
the following changes:
	•	New ENCRYPTED passwords:
	 ◦	they are no longer visible in CSV export done from WMS -> Users
	 ◦	they cannot be consulted in Collaboration Settings – > Personal
	•	Password reminder works by generating a new password
	•	TAPI client improved SIP Password
	•	Only auto-generated SIP passwords
	•	5 digits SECURE phone PIN
▪ Auto delete contacts imported

		 	 	 	 	 	 	 	 	 	
▪ Auto delete CDR

▪ Partially hide numbers CDR-View
▪ Auto delete recording
▪Logging of users accesses and actions (*)
(*) available April 2018, Rel. 3.88
GDPR is the most important change in 

data privacy regulation in 20 years.

 

We're working to make sure you're 

prepared with AWS and Gartner specialists
GDPR
Improve Efficiency
Hotel integration
Wildix communication system integrates with FIAS protocol 

(Fidelio Interface Application Specification) 

with the help of Wildix APIs.
• FIAS certification with Ericsoft

• FIAS certification with Hoist group

• FIAS certification with Direct Holiday

• Nuconga Hotel PMS
Outlook Integration
• Presence and user pictures
• Click2call and Chat
• Calendar Sync
• Call popup
Features introduced Spring 2017:
• Caller name lookup and live
search in Outlook contacts

• URL to create / edit a contact
during an incoming call
Active Directory
Available features:
•Single Sign-On
•Users Import
•Contacts Import
Sync users with AD and enable Sign-On
Access Collaboration using Windows Login
Office 365
Available features:
•Single Sign-On
•Users Import
•Contacts Import
Collaboration: Office 365 Sign-On
Select Office 365 account
Microsoft Dynamics integration
Available features:
• Integration via the Wildix TAPI driver.
• Users Import and Caller recognition: search
the Dynamics 365 database and display
information about the caller.
• Call Pop-up screen: receive an automatic
pop-up of incoming and outgoing calls.
• Click-2-Dial: Click-2-Dial option is available
next to any field of the CRM number, via the
search or the CommandBar.
• Activity auto-creation: automatically create
and save call activities.
• CRM record auto-creation: create new data
on the incoming calls, such as opportunities,
cases, accounts, contacts or leads.
• History: analyze and improve call activities.
• Search for related records: the system can
be configured to automatically find related
records.
Collaboration - Wildix TAPI: full integration with Microsoft Dynamics
IBM Notes and IBM Connections
Available features:
• Click2call from IBM Connections / Domino
Notes
• Click2chat from IBM Connections / Domino
Notes
• Presence status monitoring from IBM
Connections / IBM Domino Notes
• Import of contacts and users from IBM Lotus
Domino
• Single sign-on of users with their Domino
credentials
Wildix integration in Lotus Notes
Wildix Business Intelligence (WBI)
New features coming 2018…
WMS-3481: Report status until time via TTS
Add possibility to use TTS in dialplan to notify a user about status
until time.
WMS-3515: Transcript of voicemail with ASR
Add possibility to send a transcript of voicemail message using
ASR (Automatic Speech Recognition).
WMS-3685: TTS dialplan and dynamic TTS
Add possibility to use TTS in dialplan or as dynamic TTS reading,
e.g.
- Play sound
- Play sound and wait for digits
- Welcome to Wildix “Mark Twain” (where Mark Twain is CALLERID(name)).
WMS-3746: Dial by name via asr integration (virtual secretary)
Caller call the PBX and say the name and/or surname of the
person they are looking - receive a list of matching contacts and
decide whether they want to call one of them.
WMS-2756: WMS new sounds manager interface (*)
added TTS (text-to-speech)
(*) already released
Collaboration
Features already released 2017
WMS-2685: Collaboration Web Push Notifications
WMS-2640: added web site and conference preview in chat
messages
WMS-2056: new file / image sharing
WMS-2765: added ACL restricting presence
WMS-2402: auto set status to away after x minutes of inactivity on
local Windows/Apple PC
WMS-2553: Collaboration as native application
Native App which is a completely Web Based
Features coming soon 2018…
- Visual pick up from Mobile Apps / WP600A(CG)
- Chat Sync Mobile Apps
Intercom Integration
Wildix communication system integrates with SIP based video door entry phone stations
Features already released 2017
WMS-2656: added video preview from intercoms to Collaboration
Add a Dialplan custom application “SIPAddHeader(Camera:URL)”,
where URL is the path to the intercom videostream
WMS-1927: video from intercoms is now displayed immediately
WMS-2804: add wiservice proxying of camera image previews
This feature allows for reducing the load on the PBX in case of a video
call from the intercom
WMS-3099: support for direct RTP for intercoms and improvements
(by default added for 2N, Alphatech, Axis and Mobotix)
W-AIR Headset
The Wireless headset with the largest wireless roaming range in the world!
Wildix W-AIR headset is guaranteed by the W-AIR DECT system. This means that you can freely move
throughout the whole coverage area, without worrying about call interruptions or sound quality.
• CAT-iq
• Multi-cell DECT support
• Call control answer & hangup
• Mute and volume control
• Talk time: up to 7 hours
• Standby: 100 hours
• HD Audio
• Acoustic echo cancellation
• Noise cancelling microphone
• Dial by name feature (available March 2018)
W-AIR Headset
W-Air Headset registration: simple and fast!
Coming 2018: W-Air Handset (W-Air 70 / 100 / 150) registration using same procedure!
W-AIR new features
WMS-2216: Support for multi site W-AIR
installations with local PBX
Enables the possibility to create W-AIR network
between different sites of the company with L3
connection, where all the bases are provisioned to the
Master PBX while W-AIR handsets are registered to
local PBXs and it’s possible to travel between the
sites of the company without having to re-register the
handsets
Ext. 100
W-AIR 100 / 150
Show remote picture
(available April 2018)
Call Quality indication
Useful realtime call informations during call:
• Packet loss percentage
• Colored signal bar
• Bitrate
• Resolution
• Frame rate
• Bandwith
• and more data....
ubiconf
Collaboration
WP4X0 phones
Wildix PA
W-PA Highlights
• 10 WATT audio output power
• PoE
• Support of multicast and intercom
broadcast
• Support for door bell or relay switch
• Provisioning and update via WMS
interface
W-PA is a Public Announcer and a SIP Paging Gateway, fully integrated into the Wildix Unified
Communication System. Used to broadcast emergency messages and communications in large
environments such as shopping malls, supermarkets, airports, hospitals.
Improve Efficiency
for Partners
Licenses / Activation
WMP

Possibility to setup WMS Network License to share license inside WMS-Network
WMS / WMP

Support for PBX Key in WMS and in WMP for Per-User PBXs which simplifies the process
of PBX activation, especially for Virtual Per-User PBXs. 



Additionally, HW information (Processor, Memory) is now displayed.
Licenses / Activation
WMS

[WMS-2803] – sys: auto upgrade feature for PBXs

Automatic update of PBXs with successful / not successful Email notification
Auto upgrade PBX
The easiest and fastest provisioning procedure ever seen!
WMP device provisioning
Displays callweaver information
in real time of active and
executed calls
WMS-3032: ongoing calls are
now displayed in Dialplan Debug
menu
WMS-3191: refactoring and
redesign of Dialplan debug page
WMS - Dialplan debug page
WMS new features
other interesting features…
WMS-2459: added default NPI support for
PRI / BRI gateways
WMS-2038: added support for concatenation
of strings during phonebook / users import
WMS-2039: added import of “other contacts”
phonebooks from Office365.
Added more features to manipulate strings
during import
WMS-2110: added Dialplan application “Jump to if”
WMS-3254: added the possibility to set a ringtone in dialplan
WMS-2348: added option to set up default prefix for feature /
service codes (for example *)
WMS new features
Business
Find and Retain
customers
Business Automation features
Collaboration:
• user can open collaboration and set call groups he will answer for
• after that he wants to enable call agent mode setting and calls will arrive as long
as he is in status online. When he stops working as agent he can remove the
agent mode checkbox
• during wrap-up time his status becomes away (message: Agent paused) with
until same as duration of wrap up
• user can disable wrap up by setting status online.
• user can see timer of statuses with until option
WMS-2667: add call group login / management feature (*)
WMS-2939: added “auto pause on no answer” option for call groups
WMS-Dialplan:
• enable auto pause “Auto pause on no answer”; additionally set up the delay for
auto pause in seconds in the field “Auto pause delay”
• users are automatically paused in all call groups if they:
- have no device registered
- if call to queue was not answered within the timeout
- if user has DND with call reject
(*) not yet released
Collaboration:
• allows you to add DND / away user statuses with predefined duration period
• In this way you can add several DND and away statuses with custom duration
time (e.g. 30 minutes, 20 minutes, 1 hours, 16 hours, 24 hours)
• once added, they appear in the selection of available user statuses
WMS-2801: added possibility to set custom user status
WMS-3133: call intrusion feature for colleagues calls on right click
Collaboration:
• Added Listen / Barge / Whisper actions on right click in Collaboration
- Listen = silent intrusion
- Barge = conference intrusion
- Whisper = partial intrusion
• ACL: Feature can be restricted via ACL “can / cannot” – “intrusion”
Business Automation features
Collaboration:
• ACL - the use of this feature is by default restricted, to enable it, add ACL
permission “can modify presence”
• How-to: Colleagues tab -> right-click on a user -> Set presence
WMS-2828: possibility to set presence status of other users
Business Automation features
WebRTC Videoconference - ubiconf
• New dial in numbers
• File sharing
• Conference Recording
• Live Stream to FB / Youtube
• 2017 Firefox Support
• 2017 Ubiconf Voice
• Ubiconf Huddle
IS THAT ALL?
Release 3.87
Look what awaits you in 3.87, changelog
available today exclusively for the convention!
https://www.wildix.com/wms-release/

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Wildix X Convention 2018 - Slides

  • 1.
  • 2. Wildix Convention 2018 Steve Osler 2017 Review Dimitri Osler New Products
  • 3. Back to 2002 - The Problem No advantages for the business No efficiency No security
  • 5. -80 % + 1 sell out -5000 employees Walking Dead Vendors Today -90 % + 3 sell outs -7000 employees -60 % + Chapter 11 -6000 employees
  • 6. Why you should kill your cash cow Before two guys in a garage do it for you. Abhishek Madhavan
  • 7. Hey! How do we pay our bills on these “nice” words?
  • 9. Things have changed? Yes - many of them no longer exist
  • 10. The Problems for Customers No advantages for the business No efficiency No security
  • 12. Why does Wildix exist?
  • 13. To revolutionize the way companies communicate in order to bring real value (MONEY !) to System Integrators and their customers Our reason to exist is YOUR success and the success of YOUR customers
  • 14. How to do it? 3 Golden Rules of Wildix 1 - Business Make money by finding and Retaining more customers Kite - ubiconf
  • 15. How to do it? 3 Golden Rules of Wildix 2 - Improve Efficiency (for customers and partners) Lean UC - get rid of everything unneeded Simplicity No Native Apps Web Collaboration Mobile apps (but never for BB and Windows Mobile )
  • 16. How to do it? 3 Golden Rules of Wildix 5 years warranty No SBC / No VPN 3 - Secure By Design
  • 17. Why does Wildix exist?
  • 18. Wildix Technological Achievements What has the Wildix Ecosystem achieved by applying these golden rules of Wildix?
  • 19. the First one to use only SIP (2005) no MGCP - H.323 - IAX2 - HFA (CorNet-IP) the First one to not require an SBC / VPN in ANY installations (2006) the First one to support t.38 for faxes and fax server developing callweaver (2006) still having a record quality in fax deliveries
  • 20. the First one to give up usage of boards and using only media gateways (2007) the First one to use Web for Collaboration with all the features inside (2009) the First one to create an SMB multi-site chat, fax server, presence, telephony presence solution ALL IN ONE box (2009) the First one to provide the most complete HW solution (2009)
  • 21. the First one to create a secure / redundant / auto roaming solution - WMS Network (2010) the First one using WebRTC in UC Platform (2012) the First one to provide a video conference platform completely integrated with ALL the Unified Communications platforms installed (2014) the First one to offer a 5 years warranty which benefits the System Integrator (2016)
  • 22. the First one to offer a revolutionary deployment mode for HW / VM / Cloud and Hybrid for OPEX and CAPEX (2016) the First one to provide a completely automated deployment provisioning mode for phones and media gateways (2017) the First one to implement 2FA and SSO for Google and Office 365 in a Unified Communication Solution (2017)
  • 23. Your Results 2017 What you have achieved, by applying the Wildix Golden Rules
  • 24. Ivan Ardia - CEO Elsitel - Rome
  • 25. HOW did we achieve this? The simplest license model to help you avoid making any mistakes in the quotations. The pricelist that fits on a single page reducing the possible mistake in quotes Credit from the beginning to help the company cash flow A portal at your disposal to make quotations, orders, create cloud or on-premise system, apply for RMA and open support ticket. 

  • 26. Optional 5-year warranty the customer gets for free ONLY if they subscribe a support contract WITH YOU for the same period. A full portfolio of products to keep your profit equal or above 35% on everything you’ll sell. Trainings and consultancy And many others HOW did we achieve this?
  • 27. 2018 Ecosystem Goal? We want YOU to increase YOUR profit in 2018 by minimum 30% - we have a secret weapon for you, hold on a few minutes more …
  • 29. Wildix Business Intelligence - WBI Stay ahead of competition with AI
  • 30. Voicemail Transcription Read any voicemail in your email - reply easily
  • 31. TrueCaller Always know who calls you even if you don't know them or they call from a new number
  • 32. Personal Assistant Voice AI informs callers of your plans and status More features to come during the year
  • 34. Automated Attendant Allow callers to say and reach who they are looking for (DIAL BY NAME)
  • 35. Live Voice IVR Create Interactive Voice Responses which require customers just to use their voice
  • 36. Social Look up Know more about contacts
 - Facebook - Linkedin accounts. Fully GDPR compliant!
  • 37. Call Recording Transcription Save a transcription of all recorded calls Allows easy look up of any important info
  • 38. ubiconf recording transcription Save the transcription of all ubiconf conferences, perform look ups to know who said what, prepare a written review of any meeting within minutes
  • 39. TTS Lite Basic License - Monthly or Yearly Subscription High quality recordings in any language 50+ professional speakers available at any time
  • 40. TrueCaller - Social Integration - Personal Assistant - Voicemail Transcripts Premium License - Monthly or Yearly Subscription 600 Audio AI usage sessions / 2 hours per month
  • 41. Wildix Business Intelligence - WBI Recurrent Revenues
  • 43. Web Push Notifications First Web UC Platform integrating push call / chat notifications which work even when the Collaboration tab is closed Answer or Reject right from the notification!
  • 44. Voicemail Push Notifications Available in Web Collaboration in 3.87 Coming soon for iOS and Android
  • 45. Multiple voicemails Manage your voicemail, shared voicemail, your colleagues voicemail from Collaboration and WP Phones April 2018
  • 46. Call - Chat Groups Status Sync Become available in call - Kite chat groups by simply changing your status (login - logout - pause) Inform other team members when you will be available again after wrap up Cancel wrap up by changing your status
  • 47. Auto Pause Call Group members Set to away / unavailable users who do not answer
  • 48. Call Barge / Intrusion Listen to an ongoing conversation and give suggestions to a colleague right from Collaboration
  • 49. Quick Status Set Create pre-defined statuses including the duration • Coffee Break • Custom Wrap-up • Lunch Break
  • 50. Call Continuity Switch the call to any device right from Collaboration coming in April 2018 for iOS and Android
  • 52. Persistent Chat Conferences They never disappear Invite colleagues - customers via Kite Upgrade at any time to a ubiconf video / audio conference
  • 53. Google - Office 365 Calendar Allow the system to automatically manage your presence and status Inform callers of your current activities in realtime thanks to WBI Personal Assistant
  • 54. Call Group Shared Call History All team members share the call group call history June 2018
  • 55. Call Group View See the status of call groups from inside collaboration June 2018
  • 57. 2017 Highlights • iOS Callkit - call from phonebook, siri, call interruption protection, headset integration • Android Native Call Control - call interruption protection, headset integration • File Sharing

  • 58. 2017 Highlights • Intercom / Security Cameras integration • Android app BLF tab • Reduced answer time in the latest 3.86

  • 59. 2017 Mobile Records First Unified Communications App updating Geolocation in the background First Unified Communications App showing in presence Mobile Calls (Android Only)
  • 61. New iOS App New App completely rewritten using Swift iPhone X Design Support Faster - Decreased Battery Usage Improved UX Beta - Jan 2018
  • 62. Chat / Video Conferences Group Chats inside apps Video Conference Support for iOS
  • 63. 2FA and Google Office 365 Sign-On Increased security via 2 Factor Authentication Single Sign-On using a Google or Office 365 account (already available for Microsoft AD and IBM Domino)
  • 64. Firewall Bypass Standard Based (no VPN) Allows audio - video connection to the PBX when RTP traffic is blocked by operators
  • 65. Wildix Headset Developed in collaboration with leaders in Headset manufacturing Re-designed for best background noise mic cancellation in offices / open spaces
  • 66. Improved WHS New enlarged leather pads included in the box Foam pad included for increased comfort in case of long usage Increased comfort and audio isolation
  • 67.
  • 68. Vision The first WebRTC Desktop Phone - re-invented
  • 69. Vision Highlights Faster quad core cpu Improved camera Android 5.1 Headset USB Audio Support Headset 3.5mm can be used together with handset CEE - FCC Ready
  • 70. Vision USB Audio EHS on Jabra, Plantronics, Sennheiser and Wildix USB Headsets Models Higher Definition Audio
 compared to Bluetooth Full mute - volume - call control integration
  • 71.
  • 72. Intercom Door Unlock - Video Preview See who is in front of the door on Vision - Android - iOS Quick door unlock as in Apple Home Automation Video is enabled automatically upon answer High Quality communications thanks to direct RTP video / audio
  • 74. W-AIR Headset The wireless headset with the largest coverage area
  • 75. W-AIR Headset Complete roaming over any W-AIR Network up to 250 Base Stations CAT-IQ HD Audio Quality Easy Call continuity Faster Pairing procedure ever CEE - FCC Ready
  • 76. W-AIR Headset Call Answer Call Hang Up Call Continuity Call Hold / Unhold Mute / Unmute Call refuse Call switch
  • 77. W-AIR Headset Call Generation from Collaboration Call Control from Collaboration Call Generation from Android and iOS apps (March 2018)
  • 78. Dial by Name via Speech Recognition
 Included for users with Premium Monthly and Yearly Plans W-AIR HS & WBI
  • 80. Kite Find and retain customers
  • 81. Kite - Find and retain customers Chat Transcript Google Analytics
  • 82. Kite - coming in 2018 Out of work / Welcome Message Screen Sharing without local PC Admin Account Share a specific App via Screen Sharing
  • 84. 120 degrees Wide Angle HD 1080p camera Adjustable camera vertical angle Integrated Echo Cancelling ubiconf Huddle
  • 85. Plug&play One USB cable for power and data Easy volume and mic controls Mute indication ubiconf Huddle
  • 86. Volume range up to 94dBA Frequency response: 300 to 3400Hz Omnidirectional mic 360 degrees Wideband HD Speaker Up to 3 meters mic coverage ubiconf Huddle
  • 90. ubiconf 2018 Google and Office 365 Calendar Sync Share specific app via screen sharing Remote screen control during a presentation
  • 92.
  • 93. ubiconf station Conference station with up to 3 displays for remote and local presentations • Plug&play • 4K display ready • HD camera
  • 94. ubiconf station Best encryption dtls VS srtp Full WebRTC VP9 Codec HW Support Fully Integrated with PBX phone calls Works with dial-in numbers Install in minutes instead of days
  • 95. ubiwebinar webinars with up to 100 participants by Wildix
  • 96. ubiwebinar Invite up to 100 guests Welcome video for guests One or more moderators Allow remote interaction
 (raise-hand)
  • 98. W-PA 10 W output via PoE 30 W output via power adapter PoE - two ethernets LAN and PC port
  • 99. W-PA Two triggers (switches) One outputs (door opener) Advanced scenarios
  • 100. Paging via multicast Intercom Custom applications Door phone Ringtone amplifier W-PA
  • 101. GDPR? We got you covered - learn more during the Technical Point this afternoon Fully Compliant in 3.88 - March
  • 103. Wildix Management Portal Auto upgrade (DONE - more improvements coming) Single sign-on to PBXs via WMP Cloud back ups for all PBXs covered by maintenance
  • 104. Support 24x7 for all PBXs covered by maintenance coming June 1 and forever with you
  • 105. Secret Weapon 2018 Follow it and increase your revenue by minimum 30 %
  • 106. Secret Weapon 2018 Agree to a sales target for 2018 get a discount up to 30 % increase YOUR profit Monthly follow ups with Area Manager to keep the sales flowing For targets bigger than 100k - 1 private hour with Dimitri per year
  • 108.
  • 109. 1 Ascom closes digital information gaps allowing for the best possible decisions anytime and anywhere. Ascom Mobility
  • 110. 1 Work flow mobile & mission critical solutions Mobility Integration Infrastructur e Unite Platform WiFi 802.11 a,b,g,n UMTS / 3G DEC T Patient system Alert trac & positioning Work flow Set up Event viewer VoIP 3rd party devices Assign engine
  • 111. 1 Mobility devices Every handset for every vertical segment GSM & VoWiFi MobilityDECT mobility
  • 112. 1 IP-PBX Nurse call Enterprise LAN SCAD A Other TDM-DECT Base Stations DECT Handover DECT Handset IP-DECT Gateway IP-DECT Access Points External integrations Admin ASCOM IP-DECT Basic building blocks: • IP-DECT Infrastructure ➢ IP-DECT Access points ➢ IP-DECT Gateway ➢ TDM-DECT Base stations • DECT Handsets • Unite Middleware Ascom IP-DECT: System overview
  • 113. 1 IPDect multi-site systems 125 Enterprise LANIP-PBX 2000 BS x Site 4000 Users x Site 1000 Masters x Company Multi frequency band 20000 users by centralize management Mobility
  • 114. 1 Together is better! Utilizes the best attributes of both DECT and Wi-Fi to achieve greater levels of performance and reliability. ▪ Telephony and critical messaging over DECT ▪ Interference-free communication on dedicated network. ▪ Built-in QoS and seamless handover. ▪ Applications over Wi-Fi ▪ High speed access to local area network, including backend servers for management information systems (MIS) and other applications Opening an “express lane” for mission-critical communication 126 D E C T W i-Fi Wi-Fi Floor 2
  • 115. 1 Thank you! Tiziano Pigozzi Wireless Solution Product Specialist tiziano.pigozzi@ascom.com Tel. +39 055 051 2161 Mob. +39 3939811497 Paolo Pirotta Marketing & Communication Specialist paolo.pirotta@ascom.com Mob. +39 3336894095 Per richieste di materiale ed ulteriori informazioni scrivere a: Umberto Valente Wireless Solution Sales & marketing umberto.valente@ascom.com Tel. +39 055 051 2161 Mob. +39 393 9607553
  • 116.
  • 121. Core Business: Contact Center Worldwild Wildix Convention 12 Jan 2018 Technologies to support users in their daily activities Web Purchase Reservation of medical appointments Device configuration Support for tracking CUSTOMER EXPERIENCE BEST IN CLASS Emergency Number Bank informations
  • 126. Market Trend: integration with IOT Evolution of IoT: 20.4 billions of devices connected by 2020 (http://www.gartner.com/newsroom/id/3598917 AN INCREASINGLY IOT CUSTOMER SERVICE Changes in a Contact Center: • More agents • Agent with best skill • Multichannel (chat,email, phone…) • Interaction with NEW device: tv, car,watch, games… Worldwild Wildix Convention 12 Jan 2018
  • 128. Technological trends: Webrtc SINCE 2011 Project of Google and today supported by 
 Chrome, Opera, Firefox, Android, iOS Worldwild Wildix Convention 12 Jan 2018 • No VPN • No client to be installed • No telephone to be installed • Plug&Play • Cloud-Ready • Omnichannel (Audio, Video, Chat, webcall from web…) • Multibrowser, Multiplatform, Multidevice WebRTC is a free open project that provides browsers and mobile applications with Real-Time Communications (RTC) capabilities via simple APIs. THE POWER OF CONTACT CENTER WEBRTC
  • 129. Technological trend: Cloud STEP 1 Buy Number STEP 2 Manage audio messages STEP 3 Start to work! THE CLOUD CONTACT CENTER IN 3 STEPS CLOUD
 VERSION • Up and Down scalability • Security: Encrypted communications and data • Cost Certainty: Monthly subscriptions • Audio/Data/Video Communication via Browser • Omnichannel and multidevice management • Streamlining of infrastructure: no hardware • User-Friendly html5 interface Worldwild Wildix Convention 12 Jan 2018
  • 130. Technologycal trend: Google ASR, TTS, ML Text-To-Speech AI on GOOGLE: Fast, large-scale, easy-to-use AI services ASR • Global Vocabulary • Stream recognition • Real-time or pre-recorded audio • Read the text with excellent voice quality • Main global languages Worldwild Wildix Convention 12 Jan 2018 • GOOGLE CLOUD MACHINE LEARNING VOICE BOT ASSISTENTI VIRTUALI
  • 135.
  • 136. VISOCALL IP – Comunicazione all’avanguardia SCHRACK SECONET AG Resp. Vendite Italia Ing. Gabriele Guidi
  • 137. VISOCALL IP – Modern Hospital Communication ©SCHRACKSECONETAG•[AutorIn]•[Präsentationstitel]•[Versionsnr]•[Datum] 149 La nostra azienda ▪ Dipendenti 2016 ▪ 549 dipendenti in tutto il mondo ▪ Fatturato 2016 ▪ 102.2 milioni di € ▪ Ricerca e sviluppo 2016 ▪ 5.0 milioni di € ▪ Indirizzo sede legale Eibesbrunnergasse 18, 1120 Vienna ▪ Anno di fondazione 1994 management buy-out ▪ Proprietà Swiss Securitas Group ▪ Settori di attività ▪ Sistemi di rivelazione incendi ▪ Sistemi di comunicazione 
 per strutture sanitarie
  • 138. VISOCALL IP – Modern Hospital Communication ©SCHRACKSECONETAG•[AutorIn]•[Präsentationstitel]•[Versionsnr]•[Datum] 150 Come la tecnologia IP ha cambiato le nostre vite ▪ Il protocollo IP ha cambiato ogni aspetto della nostra vita ▪ Basta pensare all’utilizzo che facciamo oggi del telefono: Il passaggio dall'analogico all'IP non ha solo cambiato il modo in cui le nostre parole vengono comunicate, ma anche come la totalità delle informazioni vengono trasmesse attraverso il protocollo IP. ▪ Non possiamo più vivere senza strumenti UC&C. ▪ Un solo dispositivo per molteplici funzioni.
  • 139. VISOCALL IP – Modern Hospital Communication ©SCHRACKSECONETAG•[AutorIn]•[Präsentationstitel]•[Versionsnr]•[Datum] 151 Come la tecnologia IP ha cambiato le nostre vite ▪ Il protocollo IP ha cambiato ogni aspetto della nostra vita ▪ Basta pensare all’utilizzo che facciamo oggi del telefono: Il passaggio dall'analogico all'IP non ha solo cambiato il modo in cui le nostre parole vengono comunicate, ma anche come la totalità delle informazioni vengono trasmesse attraverso il protocollo IP. ▪ Non possiamo più vivere senza strumenti UC&C. ▪ Un solo dispositivo per molteplici funzioni.
  • 140. VISOCALL IP – Modern Hospital Communication ©SCHRACKSECONETAG•[AutorIn]•[Präsentationstitel]•[Versionsnr]•[Datum] 152 Sistema di fatturazione e stazione di pagamento Porta / Intercom Unità di controllo Porta intercom Intercom units Video sorveglianza Mobile guest login W-LAN HIS server Sistema di gestione della struttura Clima Tapparelle Luci Aerial head station TV del paziente PABX Paging/ DECT Telefoni del personale Telefoni dei pazienti Telefonia Sistema di chiamata Monitoraggio paziente Telemedicina Internet, Intranet Un passato complicato
  • 141. VISOCALL IP – Modern Hospital Communication ©SCHRACKSECONETAG•[AutorIn]•[Präsentationstitel]•[Versionsnr]•[Datum] 153 I vantaggi di una tecnologia all’avanguardia
  • 142. VISOCALL IP – Modern Hospital Communication ©SCHRACKSECONETAG•[AutorIn]•[Präsentationstitel]•[Versionsnr]•[Datum] 154 I vantaggi di una tecnologia all’avanguardia
  • 143. VISOCALL IP – Modern Hospital Communication ©SCHRACKSECONETAG•[AutorIn]•[Präsentationstitel]•[Versionsnr]•[Datum] 155 Tutti i servizi su un’unica infrastruttura
  • 144. VISOCALL IP – Modern Hospital Communication ©SCHRACKSECONETAG•[AutorIn]•[Präsentationstitel]•[Versionsnr]•[Datum] 156 Tutti i servizi su un’unica infrastruttura
  • 145. VISOCALL IP – Modern Hospital Communication 157 Integrazione di sistemi semplice e funzionale
  • 146. VISOCALL IP – Modern Hospital Communication ©SCHRACKSECONETAG•M.Reisinger•K-PPT-0001EN•V2.1 158 Dispositivi robusti per durare nel tempo 

  • 147. VISOCALL IP – Modern Hospital Communication ©SCHRACKSECONETAG•M.Reisinger•K-PPT-0001EN•V2.1 159 Dispositivi robusti per durare nel tempo 

  • 148. VISOCALL IP – Modern Hospital Communication ©SCHRACKSECONETAG•M.Reisinger•K-PPT-0001EN•V2.1 160 Dispositivi robusti per durare nel tempo 
 Supporto remoto
  • 149. VISOCALL IP – Modern Hospital Communication ©SCHRACKSECONETAG•M.Reisinger•K-PPT-0001EN•V2.1 161 Supporto remoto Completamente supervisionato Dispositivi robusti per durare nel tempo 

  • 150. VISOCALL IP – Modern Hospital Communication ©SCHRACKSECONETAG•M.Reisinger•K-PPT-0001EN•V2.1 162 Sistemi certificati VDE
  • 151. VISOCALL IP – Modern Hospital Communication ©SCHRACKSECONETAG•M.Reisinger•K-PPT-0001EN•V2.1 163 Sistemi certificati VDE
  • 152. VISOCALL IP – Modern Hospital Communication ©SCHRACKSECONETAG•M.Reisinger•K-PPT-0001EN•V2.1 164 ▪ Il progetto era già stato definito ▪ Mancavano servizi come la connessione audio al letto tramite terminale paziente ▪ Grazie al nostro sistema adesso sono anche integrati la telefonia e la navigazione internet al letto paziente ▪ Integrazione con piattaforma WILDIX ▪ Implementazione futura di nuove funzionalità ▪ Realizzato in tempi record Case Study: Casa di Cura Fogliani
  • 153. VISOCALL IP – Modern Hospital Communication ©SCHRACKSECONETAG•M.Reisinger•K-PPT-0001EN•V2.1 165 Risparmio assicurato ▪ INSTALLAZIONE ▪ PRESA DATI VS INTEGRAZIONE INTERNET SU MODULO DI CONNESSIONE ▪ TV COAX VS INTEGRAZIONE DI TV IP ▪ TV IP STANDARD VS INTEGRAZIONE DI TV IP ▪ TELEFONIA STANDARD VS INTEGRAZIONE DI TEL IP
  • 154. VISOCALL IP – Modern Hospital Communication ©SCHRACKSECONETAG•M.Reisinger•K-PPT-0001EN•V2.1 166 Risparmio assicurato ▪ INSTALLAZIONE 27% ▪ TELEFONIA STANDARD VS INTEGRAZIONE DI TEL IP 62% 68% ▪ TV COAX VS INTEGRAZIONE DI TV IP 30% ▪ TV IP STANDARD VS INTEGRAZIONE DI TV IP 35% I calcoli sono basati su stime di progettisti con pluriennale esperienza in progetti ospedalieri e possono variare da progetto a progetto. ▪ PRESA DATI VS INTEGRAZIONE INTERNET SU MODULO DI CONNESSIONE
  • 155. VISOCALL IP – Modern Hospital Communication ©SCHRACKSECONETAG•M.Reisinger•K-PPT-0001EN•V2.1 167 Referenze PIÙ DI 50 PAESI PIÙ DI 60.000 LETTI
  • 156. VISOCALL IP – Modern Hospital Communication ©SCHRACKSECONETAG•M.Reisinger•K-PPT-0001EN•V2.1 168 Offerta speciale Visita il nostro spazio promozionale; per il tuo progetto da realizzare riceverai uno sconto speciale!
  • 158. Lunch See You at 2:00 PM Please leave your translation device on your chair before leaving the room German Panel 
 Room B Italian Panel 
 Room C English Panel 
 Goldoni Room French Panel 
 Room A
  • 160. Why we must do marketing? Company
 Vs
 A bunch of people trying to sell a dream
  • 161. WHYwould a customer buy from ME instead of buying from my competitors, or buying nothing at all ? What kind of marketing should a system integrator do?
  • 162. How can you earn more with marketing ? UP-SELLING & CROSS-SELLING actions 01 INCREASE frequency of purchase 02 REDUCE purchase from your competitors 03 INCREASE the lifetime value of your customers 04 MICROMANAGEMENT of profits of each customer 05 REACTIVATION of inactive customers 06 REFERRAL CAMPAIGN clone and multiply your customers. 07
  • 163. Marketing funnel 8985 - target database 844 - clicks 286 - requests 31 - sales
  • 164. 9 RULES TO FOLLOW TO SET UP A GOOD MARKETING STRATEGY
  • 165. ● Always add a call to action to every marketing document you produce Call to action: any kind of action (a discount, a gift, money, benefits…) that leads someone to another action. Information marketing campaigns do not exist, only action marketing exists. Give something to your customers in exchange for their data. Rule 1 : CALL TO ACTION
  • 167. ● There is always a reason you can give to your customers to act now. Examples: ● limited quantity ● uniqueness ● limited time ● special offer ● users’ needs ● technological change Rule 2 THERE IS ALWAYS A REASON TO ACT NOW
  • 168. Rule 3 A CALL TO ACTION MUST BE FULLY THOUGHT OUT ● Give your customers detailed instructions on how to react to your call to action. Don’t leave it to chance. Reactions must be guided.
  • 169. ● You need to analyze the results of every marketing activity you do. Track every single action you do. Understand where your contacts are coming from. Assign to every action a different tracking number (example use vouchers or bonus cards, use dedicated phone numbers, use dedicated landing pages for each action). Rule 4 ANALYZE RESULTS
  • 170. ● Brand awareness must be a consequence of your activities, not an activity. Rule 5 BRAND AWARENESS
  • 171. Rule 6 FOLLOW UP ● Always create a follow up message. Create campaigns with more steps, you should never send something that doesn’t have a follow up action. Target your audience.
  • 172. Structure of a potential campaign: • 3 sales letters : (the first one must attract the attention. You can use something unusual. It’s also possible to write something on the envelope) • 3 calls : one call must occur right after the last sales letter. 
 The others must result in an appointment Example of marketing action + follow up action Sales Letter + Call Data checking Month 1 Sales Letter + Call Meeting Month 2 Sales Letter + Call Meeting Month 3
  • 173. Rule 7 COPYWRITING ● Write effective copy. No wordplays. You need good copy, that is well structured and scientifically thought out and planned.
  • 174. Rule 8 A HIGH NUMBER OF CLICKS DOES NOT MEAN GOOD MARKETING ● Clicks, open rates and visualizations do not count for your marketing. Clicks and open rates are not tangible results. Only conversions, actions and countable results are important to measure.
  • 175. Use tools that help you to schedule your marketing activities. Set aside one day a month to focus on your marketing efforts. ● Can be as simple as retweeting, reposting, sharing and liking industry related posts, and even scheduling a few emails and posts of your own. When one day a month becomes tangible, then add an extra day a month, and so on. Rule 9 PLAN YOUR MARKETING ACTIVITIES
  • 176. UNICOMM unicom.training Bologna, 5 – 6 – 7 aprile 2018 my call to action
  • 180. Security - 2FA Two-Factor Authentication (2FA): It is just an extra layer of security. In simple words, if you secure a door with a lock, it’s already something. If you secure it with two locks, it’s twice as efficient as securing it with one lock, since it will take more time and effort to a potential intruder to break it (and perhaps they will not even try). How does it work? 
 When 2FA is enabled, a user is required to verify his or her identity by providing two pieces of information: • something they know (login and user password) • something they have (a mobile device or an app installed on your device) Available for Collaboration and WMP
  • 181. Security - SSO ”Allow only Single Sign-On” in Users Import • Lotus Domino • Active Directory • Office 365 • Google if enabled, login of users to Collaboration with WEB password is not possible 
  • 182. Security - Passwords Encryption of user passwords and password reset 
 This feature significantly improves password security and introduces the following changes: • New ENCRYPTED passwords: ◦ they are no longer visible in CSV export done from WMS -> Users ◦ they cannot be consulted in Collaboration Settings – > Personal • Password reminder works by generating a new password • TAPI client improved SIP Password • Only auto-generated SIP passwords • 5 digits SECURE phone PIN
  • 183. ▪ Auto delete contacts imported
 ▪ Auto delete CDR
 ▪ Partially hide numbers CDR-View ▪ Auto delete recording ▪Logging of users accesses and actions (*) (*) available April 2018, Rel. 3.88 GDPR is the most important change in  data privacy regulation in 20 years.   We're working to make sure you're  prepared with AWS and Gartner specialists GDPR
  • 185. Hotel integration Wildix communication system integrates with FIAS protocol 
 (Fidelio Interface Application Specification) 
 with the help of Wildix APIs. • FIAS certification with Ericsoft
 • FIAS certification with Hoist group
 • FIAS certification with Direct Holiday
 • Nuconga Hotel PMS
  • 186. Outlook Integration • Presence and user pictures • Click2call and Chat • Calendar Sync • Call popup Features introduced Spring 2017: • Caller name lookup and live search in Outlook contacts
 • URL to create / edit a contact during an incoming call
  • 187. Active Directory Available features: •Single Sign-On •Users Import •Contacts Import Sync users with AD and enable Sign-On Access Collaboration using Windows Login
  • 188. Office 365 Available features: •Single Sign-On •Users Import •Contacts Import Collaboration: Office 365 Sign-On Select Office 365 account
  • 189. Microsoft Dynamics integration Available features: • Integration via the Wildix TAPI driver. • Users Import and Caller recognition: search the Dynamics 365 database and display information about the caller. • Call Pop-up screen: receive an automatic pop-up of incoming and outgoing calls. • Click-2-Dial: Click-2-Dial option is available next to any field of the CRM number, via the search or the CommandBar. • Activity auto-creation: automatically create and save call activities. • CRM record auto-creation: create new data on the incoming calls, such as opportunities, cases, accounts, contacts or leads. • History: analyze and improve call activities. • Search for related records: the system can be configured to automatically find related records. Collaboration - Wildix TAPI: full integration with Microsoft Dynamics
  • 190. IBM Notes and IBM Connections Available features: • Click2call from IBM Connections / Domino Notes • Click2chat from IBM Connections / Domino Notes • Presence status monitoring from IBM Connections / IBM Domino Notes • Import of contacts and users from IBM Lotus Domino • Single sign-on of users with their Domino credentials Wildix integration in Lotus Notes
  • 191. Wildix Business Intelligence (WBI) New features coming 2018… WMS-3481: Report status until time via TTS Add possibility to use TTS in dialplan to notify a user about status until time. WMS-3515: Transcript of voicemail with ASR Add possibility to send a transcript of voicemail message using ASR (Automatic Speech Recognition). WMS-3685: TTS dialplan and dynamic TTS Add possibility to use TTS in dialplan or as dynamic TTS reading, e.g. - Play sound - Play sound and wait for digits - Welcome to Wildix “Mark Twain” (where Mark Twain is CALLERID(name)). WMS-3746: Dial by name via asr integration (virtual secretary) Caller call the PBX and say the name and/or surname of the person they are looking - receive a list of matching contacts and decide whether they want to call one of them. WMS-2756: WMS new sounds manager interface (*) added TTS (text-to-speech) (*) already released
  • 192. Collaboration Features already released 2017 WMS-2685: Collaboration Web Push Notifications WMS-2640: added web site and conference preview in chat messages WMS-2056: new file / image sharing WMS-2765: added ACL restricting presence WMS-2402: auto set status to away after x minutes of inactivity on local Windows/Apple PC WMS-2553: Collaboration as native application Native App which is a completely Web Based Features coming soon 2018… - Visual pick up from Mobile Apps / WP600A(CG) - Chat Sync Mobile Apps
  • 193. Intercom Integration Wildix communication system integrates with SIP based video door entry phone stations Features already released 2017 WMS-2656: added video preview from intercoms to Collaboration Add a Dialplan custom application “SIPAddHeader(Camera:URL)”, where URL is the path to the intercom videostream WMS-1927: video from intercoms is now displayed immediately WMS-2804: add wiservice proxying of camera image previews This feature allows for reducing the load on the PBX in case of a video call from the intercom WMS-3099: support for direct RTP for intercoms and improvements (by default added for 2N, Alphatech, Axis and Mobotix)
  • 194. W-AIR Headset The Wireless headset with the largest wireless roaming range in the world! Wildix W-AIR headset is guaranteed by the W-AIR DECT system. This means that you can freely move throughout the whole coverage area, without worrying about call interruptions or sound quality. • CAT-iq • Multi-cell DECT support • Call control answer & hangup • Mute and volume control • Talk time: up to 7 hours • Standby: 100 hours • HD Audio • Acoustic echo cancellation • Noise cancelling microphone • Dial by name feature (available March 2018)
  • 195. W-AIR Headset W-Air Headset registration: simple and fast! Coming 2018: W-Air Handset (W-Air 70 / 100 / 150) registration using same procedure!
  • 196. W-AIR new features WMS-2216: Support for multi site W-AIR installations with local PBX Enables the possibility to create W-AIR network between different sites of the company with L3 connection, where all the bases are provisioned to the Master PBX while W-AIR handsets are registered to local PBXs and it’s possible to travel between the sites of the company without having to re-register the handsets Ext. 100 W-AIR 100 / 150 Show remote picture (available April 2018)
  • 197. Call Quality indication Useful realtime call informations during call: • Packet loss percentage • Colored signal bar • Bitrate • Resolution • Frame rate • Bandwith • and more data.... ubiconf Collaboration WP4X0 phones
  • 198. Wildix PA W-PA Highlights • 10 WATT audio output power • PoE • Support of multicast and intercom broadcast • Support for door bell or relay switch • Provisioning and update via WMS interface W-PA is a Public Announcer and a SIP Paging Gateway, fully integrated into the Wildix Unified Communication System. Used to broadcast emergency messages and communications in large environments such as shopping malls, supermarkets, airports, hospitals.
  • 200. Licenses / Activation WMP
 Possibility to setup WMS Network License to share license inside WMS-Network
  • 201. WMS / WMP
 Support for PBX Key in WMS and in WMP for Per-User PBXs which simplifies the process of PBX activation, especially for Virtual Per-User PBXs. 
 
 Additionally, HW information (Processor, Memory) is now displayed. Licenses / Activation
  • 202. WMS
 [WMS-2803] – sys: auto upgrade feature for PBXs
 Automatic update of PBXs with successful / not successful Email notification Auto upgrade PBX
  • 203. The easiest and fastest provisioning procedure ever seen! WMP device provisioning
  • 204. Displays callweaver information in real time of active and executed calls WMS-3032: ongoing calls are now displayed in Dialplan Debug menu WMS-3191: refactoring and redesign of Dialplan debug page WMS - Dialplan debug page WMS new features
  • 205. other interesting features… WMS-2459: added default NPI support for PRI / BRI gateways WMS-2038: added support for concatenation of strings during phonebook / users import WMS-2039: added import of “other contacts” phonebooks from Office365. Added more features to manipulate strings during import WMS-2110: added Dialplan application “Jump to if” WMS-3254: added the possibility to set a ringtone in dialplan WMS-2348: added option to set up default prefix for feature / service codes (for example *) WMS new features
  • 207. Business Automation features Collaboration: • user can open collaboration and set call groups he will answer for • after that he wants to enable call agent mode setting and calls will arrive as long as he is in status online. When he stops working as agent he can remove the agent mode checkbox • during wrap-up time his status becomes away (message: Agent paused) with until same as duration of wrap up • user can disable wrap up by setting status online. • user can see timer of statuses with until option WMS-2667: add call group login / management feature (*) WMS-2939: added “auto pause on no answer” option for call groups WMS-Dialplan: • enable auto pause “Auto pause on no answer”; additionally set up the delay for auto pause in seconds in the field “Auto pause delay” • users are automatically paused in all call groups if they: - have no device registered - if call to queue was not answered within the timeout - if user has DND with call reject (*) not yet released
  • 208. Collaboration: • allows you to add DND / away user statuses with predefined duration period • In this way you can add several DND and away statuses with custom duration time (e.g. 30 minutes, 20 minutes, 1 hours, 16 hours, 24 hours) • once added, they appear in the selection of available user statuses WMS-2801: added possibility to set custom user status WMS-3133: call intrusion feature for colleagues calls on right click Collaboration: • Added Listen / Barge / Whisper actions on right click in Collaboration - Listen = silent intrusion - Barge = conference intrusion - Whisper = partial intrusion • ACL: Feature can be restricted via ACL “can / cannot” – “intrusion” Business Automation features
  • 209. Collaboration: • ACL - the use of this feature is by default restricted, to enable it, add ACL permission “can modify presence” • How-to: Colleagues tab -> right-click on a user -> Set presence WMS-2828: possibility to set presence status of other users Business Automation features
  • 210. WebRTC Videoconference - ubiconf • New dial in numbers • File sharing • Conference Recording • Live Stream to FB / Youtube • 2017 Firefox Support • 2017 Ubiconf Voice • Ubiconf Huddle
  • 212. Release 3.87 Look what awaits you in 3.87, changelog available today exclusively for the convention! https://www.wildix.com/wms-release/