Content Marketing Hit-Makers: Audience-Centric Formats You Need to Add to Your Catalog

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View this #sps17 Webcast on-demand here: http://dg-r.co/2xPhgko Similar to music formats, there are a variety of ways B2B marketers can package their content: eBooks, quizzes, checklists, podcasts, infographics, blogs...the list goes on and on. But the question is: which content formats are most relevant for your target audience? Join the team at Content4Demand for a roundtable discussion of client case studies and real world examples of using impactful content formats. We will highlight what our clients find to be the most engaging and impactful content formats in today’s B2B marketing landscape. Our panel of content experts will discuss: • How top B2B brands are using these formats; • How to ensure these content formats are audience-focused; • Where in the B2B buyer’s journey each format performs best; and • Which B2B audiences respond best to each content type. Ready to compose content your audience will play on repeat? Register for the webinar and learn how to create some marketing hits.

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#SPS17Demand Gen Report: @DG_Report
Klaudia Tirico: @klaudiatirico
Content4Demand: @Content4Demand
Dana Harder: @DanaHarder
Alicia Esposito: @AliciaFiorletta
Steve Voith: @svoith

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#SPS17
Panelists
MODERATOR:
Klaudia Tirico
Features Editor
Demand Gen Report
Dana Harder
VP of Client Strategy
Content4Demand
@DanaHarder
Alicia Esposito
Content Strategist
Content4Demand
@AliciaFiorletta
Steve Voith
Director of Marketing & Demand Generation
Content4Demand
@svoith

Today’s Speakers
Dana Harder
• Vice President of Strategy
• Background in channel marketing,
content development and marketing
strategy
• I won a singing competition at the 2015
SiriusDecisions Summit
DANA HARDER
Vice President of Strategy
@DanaHarder

Today’s Speakers
Alicia Esposito
• Content Strategist
• Background in publishing, content
writing and marketing
• One of my first jobs was working in
marketing for a music publication
ALICIA ESPOSITO
Content Strategist
@AliciaFiorletta

Today’s Speakers
Steve Voith
• Director of Marketing & Demand
Generation
• Background in content marketing and
corporate communication
• My first concert was U2
STEVE VOITH
Director of Marketing & Demand Generation
@svoith

What is Buyer-Focused Content?
Content that keeps all this, and more, in mind:
The buyer’s role in the organization & purchase decision
The length and complexity of the buying process
Where prospects are in their buying process
Pain points and questions at each stage in the buyer’s journey
The messages buyer’s need to receive in order to move forward

However, not all content is created equally…
Source: 2016 Content Preferences Survey Report, DemandGen Report
Source: 2017 Content Preferences Survey Report, Demand Gen Report
Your buyers have specific needs…

Source: 2017 Content Preferences Survey Report, Demand Gen Report
Consider their format preferences…

#SPS17
Q&A / Panelists
MODERATOR:
Klaudia Tirico
Features Editor
Demand Gen Report
Dana Harder
VP of Client Strategy
Content4Demand
@DanaHarder
Alicia Esposito
Content Strategist
Content4Demand
@AliciaFiorletta
Steve Voith
Director of Marketing & Demand Generation
Content4Demand
@svoith

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Killer Content Awards & More At #B2BMX

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Content Marketing Hit-Makers: Audience-Centric Formats You Need to Add to Your Catalog

1. #SPS17 Content Marketing Hit-Makers: Audience-Centric Formats You Need to Add to Your Catalog SPONSORED BY:

2. #SPS17 Follow This Webinar On Twitter #SPS17Demand Gen Report: @DG_Report Klaudia Tirico: @klaudiatirico Content4Demand: @Content4Demand Dana Harder: @DanaHarder Alicia Esposito: @AliciaFiorletta Steve Voith: @svoith

3. #SPS17 • Tracking strategies & solutions in lead generation & marketing tech since 2007 • Daily news and analysis, special reports, original research and live events • Newsletter reaches 45,000 readers • Additional resources at: demandgenreport.com/resources @DG_Report http://linkd.in/DG_Specialists About Demand Gen Report

4. #SPS17 Questions, Tweets, & Resources Submit your questions here Download today’s resources Join the conversation #SPS17

5. #SPS17 How Are We Doing?

6. #SPS17 Panelists MODERATOR: Klaudia Tirico Features Editor Demand Gen Report Dana Harder VP of Client Strategy Content4Demand @DanaHarder Alicia Esposito Content Strategist Content4Demand @AliciaFiorletta Steve Voith Director of Marketing & Demand Generation Content4Demand @svoith

7. Today’s Speakers Dana Harder • Vice President of Strategy • Background in channel marketing, content development and marketing strategy • I won a singing competition at the 2015 SiriusDecisions Summit DANA HARDER Vice President of Strategy @DanaHarder

8. Today’s Speakers Alicia Esposito • Content Strategist • Background in publishing, content writing and marketing • One of my first jobs was working in marketing for a music publication ALICIA ESPOSITO Content Strategist @AliciaFiorletta

9. Today’s Speakers Steve Voith • Director of Marketing & Demand Generation • Background in content marketing and corporate communication • My first concert was U2 STEVE VOITH Director of Marketing & Demand Generation @svoith

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11. What is Buyer-Focused Content? Content that keeps all this, and more, in mind: The buyer’s role in the organization & purchase decision The length and complexity of the buying process Where prospects are in their buying process Pain points and questions at each stage in the buyer’s journey The messages buyer’s need to receive in order to move forward

12. However, not all content is created equally… Source: 2016 Content Preferences Survey Report, DemandGen Report Source: 2017 Content Preferences Survey Report, Demand Gen Report Your buyers have specific needs…

13. Source: 2017 Content Preferences Survey Report, Demand Gen Report Consider their format preferences…

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16. #SPS17 How Are We Doing?

17. #SPS17 Q&A / Panelists MODERATOR: Klaudia Tirico Features Editor Demand Gen Report Dana Harder VP of Client Strategy Content4Demand @DanaHarder Alicia Esposito Content Strategist Content4Demand @AliciaFiorletta Steve Voith Director of Marketing & Demand Generation Content4Demand @svoith

18. #SPS17 Killer Content Awards & More At #B2BMX

19. #SPS17 Thank You For Attending View & Share #SPS17 On-Demand http://webinars.demandgenreport.com/strategy-and-planning-series/2017/

Content Marketing Hit-Makers: Audience-Centric Formats You Need to Add to Your Catalog

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