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Drg kcs-magnetic-8-25-16-final deck
The document outlines a webinar focused on transforming research data into actionable content for lead generation and marketing. Key topics include personalized marketing strategies, the importance of tailored email promotions, and leveraging various content forms to engage consumers effectively. It emphasizes the need for brands to adapt their strategies to meet consumer expectations and the potential benefits of re-purposing content.
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Drg kcs-magnetic-8-25-16-final deck
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- 3. #BestInB2B About Demand Gen Report § Tracking strategies and solutions in lead generation and marketing technology since 2007 § Daily news and analysis, special reports, original research and live events §Newsletter reaches 40,000 readers § Additional resources at: demandgenreport.com/resources @DG_Report http://linkd.in/DG_Specialists
- 4. #BestInB2B About Demand Gen Report § Research-Based Content § Nurture Program §Multi-Touch Campaign § Interactive Content § Video Content § Short-Form Content § Influencer Content § Customer Lifecycle Marketing § Account-Based Marketing § Buyer-Focused Content § Design Concept & Theme § Sales Enablement § Social Amplification § Case Study § And More
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- 9. About Magnetic Intent from 450K partnersites 250Mshoppers 1B+active devices ADVERTISING (Prospecting/ Remarketing) EMAIL MARKETING SITE RECOMMENDATIONS
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- 13. 78% of consumers expect retailers to deliver tailored email promotions with offers and recommendations 55% currently send relevantemails (reviews, recs, etc.) Retail Strategies Donât Match Up with Consumer Expectations 60% deliver relevant ads & 55% focus on site personalization 49% of consumers are frustrated seeing irrelevant online ads; 39% expect information on a retailerâs website to be personalized to them 45% tailor messages on mobile apps people are in- store 61% deliver messages tailored to profiles 30% of consumers see online advertising relevant to their interests; 24% see relevant information when browsing a retailerâs site One in four consumers expect their apps (27%) and mobile ads (21%) to be more relevant and personal
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- 19. Key Takeaways â Donât underestimate the mileage of a single eBook âUse content to reinforce brand messaging/positioning â Re-purpose + re-use to stretch the value of your investment
- 20. Thank You. 20 Kathy Mammon SeniorDirector, Demand Generation kathy@magnetic.com @MarketingMammon Jamie Fishler VP, Marketing jamie@magnetic.com @JamieFishler
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