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Fishing Where Your Buyers Swim (Part2)

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The Bridge Group, Inc.
The Bridge Group, Inc.

This document discusses how to identify and target potential buyers by understanding buyer personas. It recommends three steps: 1) Know your buyer personas by identifying their occupations, industries, goals, frustrations, and roles. The example persona is Jennifer, a director of marketing. 2) Go find the Jennifers by researching their social media usage and profiles on sites like LinkedIn to learn more about them. 3) Find where conversations are happening that your buyers engage with by exploring groups and forums on sites like MarketingProfs and LinkedIn relevant to your buyers' interests like demand generation and social media. The goal is to join these discussions to build connections with potential customers.

BusinessTechnology
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Fishing Where Your Buyers Swim Part 2 Trish Bertuzzi The Bridge Group, Inc. blog.bridgegroupinc.com
[object Object],Step 1: Know Thy Buyer Personas
Jennifer Occupation: Dir. Marketing Industry: $10M - Technology; Software Reports to: VP Marketing Years experience: 10+ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Step 2: Go Find the Jennifer’s
Jennifer’s Social Networking Usage LinkedIn Groups Jennifer 92% 80% 70% 15% Scott (comparison 1) 50% 25% 20% 0% Tom (comparison 2) 30% 5% 10% 0%
[object Object],[object Object],Step 3: Find the Conversation
Jennifer’s Groups on MarketingProfs Inside Sales Experts eMarketing Association Network Online Lead Generation Innovative Marketing, PR, Sales…
Build relevant Jennifer ’s Find your real Jennifer ’s online Join the conversation What I’m Asking You To Do?
Thank You! Trish Bertuzzi President Twitter: @bridgegroupinc Learn more about The Bridge Group: http://www.bridgegroupinc.com http://blog.bridgegroupinc.com

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Fishing Where Your Buyers Swim (Part2)

  • 1. Fishing Where Your Buyers Swim Part 2 Trish Bertuzzi The Bridge Group, Inc. blog.bridgegroupinc.com
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  • 5. Jennifer’s Social Networking Usage LinkedIn Groups Jennifer 92% 80% 70% 15% Scott (comparison 1) 50% 25% 20% 0% Tom (comparison 2) 30% 5% 10% 0%
  • 6.
  • 7. Jennifer’s Groups on MarketingProfs Inside Sales Experts eMarketing Association Network Online Lead Generation Innovative Marketing, PR, Sales…
  • 8. Build relevant Jennifer ’s Find your real Jennifer ’s online Join the conversation What I’m Asking You To Do?
  • 9. Thank You! Trish Bertuzzi President Twitter: @bridgegroupinc Learn more about The Bridge Group: http://www.bridgegroupinc.com http://blog.bridgegroupinc.com