The document outlines strategies for implementing enterprise social networking solutions, emphasizing the transition from hierarchical communication to community-based interactions. It highlights the benefits of social business, such as increased employee satisfaction, innovation, and reduced costs through better knowledge access and collaboration. Additionally, it offers guidance on overcoming challenges in adoption, community engagement, and measuring success.

2. Social networking in your enterprise
Running a successful pilot

3. SharePoint
Bert Jan
Consultant
van der Steeg Trainer (MCT)
Current projects:
http://nl.linkedin.com/in/bertjanvandersteeg
Social Business
Implementation @bertjanvdsteeg
SharePoint facebook.com/bjvds
Competence Center

4. Question 23
You’re a <fill in the blanks here> and
you’ve been tasked with implementing
an enterprise social networking solution
in your company. You’ve gathered
relevant information and you’re ready
to get started. But where? And how?

5. show of hands
Is implementing
or is planning to
implement

6. show of hands
planning to
implementing ready, we’re
not planning investigating implement in
as we speak done
near future

7. agenda
what why how
Definition. What are Context. Goals. Implementing.
we talking about Benefits. Evaluating.
here.

8. Using an activity
stream instead
of e-mail to
communicate
Facebook
for the
enterprise
What

9. enterprise social
2.0 collaboration
[ working out loud ]
social enterprise
business social
networking

11. The strategic application of
social computing to
enterprise challenges
(Dachis Group)

12. Social business is what
companies need to
become, not a description
of an incremental feature
or business function.
Nothing
endures
but change
HERACLITUS

13. reputation
trusted
source

14. pride in a digital world
sense of
empowered
belonging
accomplished
learn 90% from motivated
experience and others

15. How we
From point-to-point to social
communicate
How we
Hierarchies to communities
organize
How we
Central output to peer output
create
Were value
Hierarchies to networks
comes from
disruptive

16. The Ten Tenets of Social Business*
1 Anyone can participate.
2 Create shared value by default.
3 While participation is self-organizing, the focus is on business outcomes.
4 Enlist a large enough community to derive the desired result.
5 Engage the right community for the business purpose.
6 Participation can take any direction. Be prepared for it, and take
advantage of it.
7 Eliminate all potential barriers to participation. Ease of use is essential.
8 Listen to and engage continuously with all relevant social business
conversations.
9 The tone and language of social business are most effective when they're
casual and human.
10 The most effective social business activities are deeply integrated into the
flow of work.
Dion Hinchcliffe, Peter Kim, Social Business By Design

17. social media marketing
social product development
social customer care
social business
social crm
social b2b

18. Why

19. Social business for the sake of social business is stupid

20. human
heard
happy

21. Sharing
is OK,
man!

22. people who care are more productive
only
engaged employees
employees 92% 14% are more
innovative200%
satisfied with their job with less
have an emotional
relationship to their work
41% sick days
emotions are key to human productivity

23. it’s not a straight line
expressing recognizing
emotions emotions
read a face
smile digitally attention like badge social KPI
digitally
follow sentiment

24. break
innovation corporate
information
management comms
silos
decrease time easier access expertise
to market to knowledge discovery
improve new
mobile rewards
hire
workforce &
onboarding
enablement recognition
process

26. strategy adoption
people
change business goals reputation
champions
executive
reward
sponsoring

27. Benefits of Enterprise 2.0
INCREASED SPEED OF ACCESS TO KNOWLEDGE 77%
REDUCED COMMUNICATION COSTS 60%
INCREASED SPEED OF ACCESS TO EXPERTS 52%
DECREASED TRAVEL COSTS 44%
INCREASED EMPLOYEE SATISFACTION 41%
REDUCED OPERATION COSTS 40%
REDUCED TIME TO MARKET 29%
INCREASED # OF SUCCESSFUL INNOVATIONS 28%
INCREASED REVENUE 18%
1598 respondents 0% 10% 20% 30% 40% 50% 60% 70% 80%
Source: “The Rise of the networked enterprise: Web 2.0 finds its payday”, McKinsey & Company

28. Email
reduction
Easier access
to people
Dead portal
replacement
Innovation
How management

30. Culture
storyline
Business
storyline
storyline
storyline
Functional
Technology
Create urgency
journey
Prepare for the
Form a powerful
coalition
Create a vision for
Make a plan
change
Communicate the
vision
Remove obstacles
Make it happen
Kotter's 8-Step Change Model
Create short term wins
Build on the change
Success-story pattern
Consolidate
Anchor the changes
in corporate culture
Level of involvement / effect

31. #5 It’s not about the technology.
(Don’t forget about the tech…)
Information Central Admin Tool mapping
UX Search
architecture settings
Metadata Usability Search social Configuration Map
Columns Web parts Index tags Deployment to functionality
Content types Features Integrate with webapps to tooling
Integration content search Scalability
Employee Performance
centric social
Intranet

32. #4 Deliver Value
By 2014 social networking services will replace email as the
primary vehicle for interpersonal communications for 20%
of business users.*
Understand pain points by business group and fix them,
incorporating fix into daily work flow
Address individual benefit in addition to organizational
benefit
*Source ”Predicts 2010: Social Software is an Enterprise reality”, Gartner

33. #3 Education
Set up a Help and Resources community where people
can target questions and find videos and docs
Use in-person sessions (and webinars) at launch to
identify evangelists/ambassadors
You don’t have to create everything at the start
Focus on the BENEFITS, not on the technology
Teach execs how they can interact and reinforce
Remember new employees

34. #2 Communication
Focus on individual BENEFIT
Enlist champions to reinforce specific messages by group
Have fun. Before and after videos. Easter Eggs.
Scavenger hunt. Promotions.
Get feedback and act on it
You’re never finished
Share success stories

35. #1 Community Managers
Invest in this vital resource
Educate and nurture
For the more important communities,
make it part of their job description
and performance review.
You need a dedicated resource to
nurture, educate, evangelize, and
drive value = Community Evangelist

36. Measure success
reduced e-mail anecdotes
number of posts surveys
profile completeness employee satisfaction
badges awarded
quantitative qualitative

37. Not IT driven
Most IT-driven projects fail
Demand has to come from business
Deliver value
Content
Critical mass
Education
Help and feedback site
Communication
Strategy
Regular follow up
Challenge people
Community Managers
Gardeners / shepherds
Both technical and functional contact
Encourage and incentivise people to participate.

38. Q&A