1) The document discusses the shift from traditional "Enterprise 1.0" transactional and document-centric systems to a new "conversation economy" and "social enterprise" powered by social technologies. 2) It notes how traditional information systems are inefficient and lead to information overload, asymmetry, and costs. The new model focuses on collaboration, engagement, conversations, and social/mobile technologies. 3) By embracing principles of social business like communities, sharing, relationships and reputation, organizations can transform their "eco-systems" into more effective "ego-systems" that unlock social capital and network effects to drive growth.

1. You cannot measure information,
you can measure conversations
EIM 2011 conference
Amsterdam
@thethinkingape
jeroen.derynck@thinkingape.be
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2. The conversation economy
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3. Enterprise 1.0
• Transactional systems
• record-centric
• Productivity tools
• document-centric
• Communication tools
• message-centric
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4. The old eco-system
• The average worker spends more than an hour a
week locating documents in multiple sources
• People waste 74 minutes a week copying, pasting and
re-entering the same information into different
documents
• 80 percent of workers use their email to store
information and files
• 96 percent are open to the introduction of new
technologies to help make their working practices
more efficient
• 44 percent of workers found insufficient training was
a barrier to adopting new technologies, while one
third (35 percent) did not find them simple or
intuitive to use
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5. ROI = RUNNING ON INSTINCT
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6. Big Data
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7. The cost of information
Cost of Enterprise (Information) Systems
+
Cost of Information Overload
+
Cost of Information Asymmetry
= Cost of Information
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8. New paradigms, old systems
Systems
Policies
Channels
Interfaces
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9. Where is the in
Enterprise Systems?
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10. ...knowledge itself is becoming overwhelmingly
plentiful and we know that most of it is
unstructured. While the majority of the effort
has been in trying to apply structure to this
knowledge to make it easier to assetize and
capitalize, are we ignoring a big picture:
with a world of abundance of knowledge—and
not scarcity—it makes more sense to deliver
market leadership by capitalizing on the added
value of expertise, relationships, introspection,
eminence and experience
http://blogs.forbes.com/rawnshah/2011/03/01/shifting-the-imperative-from-knowledge-management-to-expertise-management/
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11. Dawn of a new enterprise
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12. In Enterprise 2.0
It’s not about records
It’s not about files
It’s not about systems
It’s not about content
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13. The social enterprise
Enterprise 2.0 establishes an
effective ecosystem of social and
mobile technologies that provide
rapid, agile collaboration, and
business convergence... it
brings the user back into the
equation...
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14. How social is your enterprise?
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15. Social business
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16. Collaborative activities typically consume 70-80% of
an information worker’s time, the relative gain of
improving the performance of those activities is
significantly higher than improving the performance
of individual activities
COLLABORATION counts for
36% of overall business performance
research
paper
Mee*ngs
around
the
world:
the
impact
of
collabora*on
on
Business
Performance
(Gofus
et.
al.,
2006)
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17. From ECO system to EGO system
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18. Seamless integration
Social features
everything is an information asset
- From push to pull (RSS)
- Authoring
- From email to IM
- Co-creation
- Media Sharing
- Tagging/Social bookmarking
- Social Networking
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19. More social
from systems of records to features
systems of engagement
- Micro-blogging
- Mashup
- Aggregation
- Ratings & recommendations
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20. Social ego-systems
presence
sharing relationships
identity
conversations reputation
groups
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21. Engagement
creates
CONVERSATIONS
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22. Engagement = sentiments
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23. Creativity surfaces
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24. The context economy
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25. 25

26. The real time web
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27. Unlocking your social capital
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28. Location based services
use Gamification
Gartner recently predicted that by 2015, 50% of
businesses will use gamification to “obtain and
keep customer loyalty”
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29. Badges and mayorships
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30. METCALFE’S law in a mobile world
The value of a telecommunications network
is proportional to the square of the number of
connected users of the system (n2).
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31. Social = Growth
“So the flow of information is changing
us at a far deeper level than we realize.
Knowledge was once power. Now it’s
becoming freedom. If knowledge were
power we’d have good cause to be
secretive. But secrecy isn’t only
becoming impossible. It’s proving
dysfunctional as well. We begin
to see how much better our decisions
are when we work together, openly”
(Lienhard, 1997).
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32. Attraction economy
Engagement
Connectors
Many-to-one
Interactive
Return On Involvement
Eminence
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33. Social capital in the enterprise
• Metcalfe’s law
• Dunbar’s number
• Milgram’s six degrees
• Network effects
• Strong Ties en Weak Ties
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34. Ready for some curve jumping?
• Human capital = Social capital
• Identify generators of knowledge
• Everything is an information asset
• Seamless interoperability
• Create an ego system
• Reward sharism
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35. Thank you
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