Stoptober is a UK campaign run by the NHS that encourages people to stop smoking for the month of October. It started in 2012 and over 250,000 people participated by 2014. The campaign provides free support to help people quit smoking and is funded by the NHS as it aims to reduce healthcare costs from smoking-related illnesses. Over 1 million people have participated total, with 500,000 able to successfully quit smoking last year. The campaign works to lower smoking rates in the UK and hopes to one day stop smoking altogether, but smaller yearly reductions are also goals.
The document summarizes the results of a content questionnaire about preferences for a regional magazine. The results showed that the target audience is primarily female aged 11-20 who are interested in food/drink, recipes, and places to visit in London. Images are very important for drawing readers' attention. The recommended genres are home, lifestyle, and baking/recipes. The magazine should focus more on images than written articles and appeal to both local and tourist readers in its chosen London region.
The document provides information from a student's witness statement, feedback, survey results, and plans for improving their magazine pitch. The witness statement discusses strengths and weaknesses of the pitch. Feedback from the teacher highlighted areas that needed more detail, like marketing plans. Survey results showed the pitch scored around 60/100 and front covers were relevant but could be improved. The student's plans to improve include adding more details on distribution and theories, taking notes, and revising the pitch.
The document provides feedback from a survey regarding the development and marketing of a new music magazine called Revolution.
Some key findings include: 80% of respondents suggested the name Revolution, with the remaining 20% suggesting Evolve. 70% suggested online marketing as the best approach. The majority suggested interviews should be a main feature to attract readers. 50% felt the initial pitch went very well, while 50% said it was good. All agreed the information was clearly explained.
The feedback will help refine the magazine concept and marketing strategy. Safety practices for photo shoots and design work using Photoshop are also outlined to ensure a professional product.
5 Reasons You Should Smoke Weed on Your First Date with SomeoneCannabis News
The document discusses 5 reasons to smoke weed on a first date: it can boost appetite and metabolism, smoking together can build intimacy and connection, it enhances mood and reduces anxiety, it increases creativity for conversation topics, and it can heighten sexual experiences at the end of the date. However, it cautions that both people should be comfortable with cannabis and to consume in moderation, especially with edibles.
The document provides details about the proposed "Sport Talk" app and website. It describes the purpose as allowing users to communicate about sports and customize their home page to follow specific sports or teams. Users can join groups, create their own groups, and look up sporting information. The document discusses taking inspiration from the BBC sports app and Instagram. It outlines target users as ages 15-25 and both genders. Revenue sources would include sign up fees and sponsor/advertisements. Legal/ethical considerations include copyright, intellectual property, and data protection compliance. The production plan schedules website development over 3 weeks.
The document provides an evaluation of a media product - a music magazine called Essence. It discusses how the product uses and develops conventions of real music magazines in its layout, imagery and design choices. It summarizes the key elements and design decisions for the front cover, contents page and a double page article spread. It also discusses how the magazine represents and targets younger music fans aged 12-25, and how it would be distributed through mainstream and niche music retailers and subscriptions. The document reflects on the technologies and skills learned in creating the magazine from initial concept to final product.
The document appears to be notes from research conducted to inform the creation of a new rock music magazine. It includes the results of a questionnaire that asked respondents about their demographics, music preferences, and magazine reading habits. The researcher aimed to get input from their target audience of 16-30 year olds. The questions yielded useful information about colors, content, and pricing that resonated most with this audience. It also revealed which existing magazines were most popular to potentially inspire or differentiate the new publication.
Stoptober is a UK campaign run by the NHS that encourages smokers to quit for the month of October each year in hopes that they will successfully quit long-term. It started in 2012 and has helped over 1 million people attempt to quit smoking. The campaign provides free support to participants and is funded by the NHS as preventing smoking-related illnesses saves healthcare costs in the future. Stoptober aims to continue reducing the number of smokers in the UK each year.
The document summarizes the results of a content questionnaire about preferences for a regional magazine. The results showed that the target audience is primarily female aged 11-20 who are interested in food/drink, recipes, and places to visit in London. Images are very important for drawing readers' attention. The recommended genres are home, lifestyle, and baking/recipes. The magazine should focus more on images than written articles and appeal to both local and tourist readers in its chosen London region.
The document provides information from a student's witness statement, feedback, survey results, and plans for improving their magazine pitch. The witness statement discusses strengths and weaknesses of the pitch. Feedback from the teacher highlighted areas that needed more detail, like marketing plans. Survey results showed the pitch scored around 60/100 and front covers were relevant but could be improved. The student's plans to improve include adding more details on distribution and theories, taking notes, and revising the pitch.
The document provides feedback from a survey regarding the development and marketing of a new music magazine called Revolution.
Some key findings include: 80% of respondents suggested the name Revolution, with the remaining 20% suggesting Evolve. 70% suggested online marketing as the best approach. The majority suggested interviews should be a main feature to attract readers. 50% felt the initial pitch went very well, while 50% said it was good. All agreed the information was clearly explained.
The feedback will help refine the magazine concept and marketing strategy. Safety practices for photo shoots and design work using Photoshop are also outlined to ensure a professional product.
5 Reasons You Should Smoke Weed on Your First Date with SomeoneCannabis News
The document discusses 5 reasons to smoke weed on a first date: it can boost appetite and metabolism, smoking together can build intimacy and connection, it enhances mood and reduces anxiety, it increases creativity for conversation topics, and it can heighten sexual experiences at the end of the date. However, it cautions that both people should be comfortable with cannabis and to consume in moderation, especially with edibles.
The document provides details about the proposed "Sport Talk" app and website. It describes the purpose as allowing users to communicate about sports and customize their home page to follow specific sports or teams. Users can join groups, create their own groups, and look up sporting information. The document discusses taking inspiration from the BBC sports app and Instagram. It outlines target users as ages 15-25 and both genders. Revenue sources would include sign up fees and sponsor/advertisements. Legal/ethical considerations include copyright, intellectual property, and data protection compliance. The production plan schedules website development over 3 weeks.
The document provides an evaluation of a media product - a music magazine called Essence. It discusses how the product uses and develops conventions of real music magazines in its layout, imagery and design choices. It summarizes the key elements and design decisions for the front cover, contents page and a double page article spread. It also discusses how the magazine represents and targets younger music fans aged 12-25, and how it would be distributed through mainstream and niche music retailers and subscriptions. The document reflects on the technologies and skills learned in creating the magazine from initial concept to final product.
The document appears to be notes from research conducted to inform the creation of a new rock music magazine. It includes the results of a questionnaire that asked respondents about their demographics, music preferences, and magazine reading habits. The researcher aimed to get input from their target audience of 16-30 year olds. The questions yielded useful information about colors, content, and pricing that resonated most with this audience. It also revealed which existing magazines were most popular to potentially inspire or differentiate the new publication.
Stoptober is a UK campaign run by the NHS that encourages smokers to quit for the month of October each year in hopes that they will successfully quit long-term. It started in 2012 and has helped over 1 million people attempt to quit smoking. The campaign provides free support to participants and is funded by the NHS as preventing smoking-related illnesses saves healthcare costs in the future. Stoptober aims to continue reducing the number of smokers in the UK each year.
This document discusses and summarizes several public health campaigns. It describes a poster campaign by the NHS to promote less smoking that features an image of a young smoking woman. It also summarizes a TV advert campaign called "Change for Life" that promotes healthy eating and lifestyle by depicting characters eating unhealthy foods and then changing to healthier options. Finally, it analyzes the Alcohol Research UK website campaign, noting its easy navigation, informative content about alcohol harm, and lack of distracting images or videos.
Evaluation – jacob hargrave (jacob hargrave) (1)jake hargrave
Jacob created promotional materials for the Stoptober smoking cessation campaign. He designed a new logo featuring a burning cigarette to clearly convey the message. Jacob also produced posters with impactful slogans and imagery related to health and cost to target a wide audience. Feedback suggested improving organization and consistency across the posters. Merchandise with the logo was simple but could be more engaging. With some revisions and increased funding, Jacob's rebranding work could help reignite the successful campaign.
Social psychological analysis of joe chemo.orgMd.Ashfak sayed
The document summarizes and analyzes the anti-smoking website joechemo.org. It finds that the website effectively conveys the negative health impacts of smoking through its introduction of the "Smoker Camel" mascot and tobacco IQ test. A survey of 50 people showed the site was most persuasive for occasional smokers and non-smokers, helping to prevent smoking, but less effective for committed smokers. To improve the site's persuasiveness, the author suggests adding more interactive elements like games and videos to appeal to younger audiences and using social media marketing.
The document discusses social action campaigns for various issues including smoking, drinking alcohol, mental health, animal extinction, and child labour. For smoking campaigns, posters use shocking photos and statistics to encourage people to stop smoking and promote free support services. Alcohol posters focus on facts about drinking and alcoholism. Mental health posters depict isolation and loneliness with simple designs and stats. Posters on animal extinction and child labour aim to elicit an emotional response by featuring affected animals or images of child labour alongside statistics to raise awareness.
The document discusses the construction of a website for a charity aimed at helping people quit smoking. It describes some of the design choices made, including using photos taken by the creator and having the charity name repeated on each page rather than a logo. It discusses using conventions like consistent layouts but also challenging conventions by not including a logo. The creator aims to provide organized, easy to read information on the site. The target audience is identified as 30-35 year old smokers, but it is realized photos and videos used actually represent younger people. Distribution is considered through the NHS and advertising agencies. The technology of Photoshop, Illustrator and iWeb are used and lessons are learned about properly editing photos, branding, usability and gaining
The SmokeFree campaign poster aims to persuade people to quit smoking and raise awareness of the dangers of smoking through graphic imagery and facts. The poster uses a graphic image of mutations on a cigarette to visually portray the damage smoking can cause. It also includes a fact about how just 15 cigarettes can negatively impact health to catch viewers' attention. The poster provides links to SmokeFree websites to give people seeking help resources to quit smoking. The goal is to campaign against smoking by informing people of its health risks in an eye-catching way.
The document describes several anti-smoking posters and advertisements, analyzing their visual design elements and text to understand how each piece conveys its message. Various posters use disturbing images of health effects like blindness or mutations alongside bold text warnings and quitline contact information. Graphics include hands or smoke gripping a child to represent secondhand smoke harm. Overall, the posters aim to educate viewers about smoking dangers and encourage quitting through provocative images and clear, easy-to-read messages.
This document discusses ways to reduce teen smoking rates. It states that teen smoking is increasing rapidly and is a major problem. It proposes stopping the promotion of smoking in media like magazines and clothing by removing cigarette advertisements and images. It also suggests banning depictions of smoking in TV and movies. Additionally, it recommends educating teens and parents about the dangers of smoking through mandatory school meetings, D.A.R.E-style classes, and strict conversations at home about the health risks and consequences of underage smoking. The goal is to decrease the appeal of smoking as "cool" and clearly communicate its dangers in order to lower teen smoking rates.
This poster campaign aims to raise awareness about the dangers of drink and drug driving. It uses bright neon colors like yellow and green to catch viewers' attention. The image shows a driver being apprehended by police, communicating the consequences of getting behind the wheel impaired. Statistics are provided showing a decrease in fatalities after evidential roadside breath testing was introduced in 2005, demonstrating the impact of stricter laws. The campaign provides a clear anti-drink driving message through its use of visuals and colors.
This poster campaign aims to raise awareness about the dangers of drink and drug driving. It uses bright neon colors like yellow and green to catch viewers' attention. The image shows a driver being apprehended by police, communicating the consequences of getting behind the wheel impaired. Statistics are provided showing a decrease in fatalities after evidential roadside breath testing was introduced in 2005, demonstrating the impact of stricter laws. The campaign provides a clear anti-drink driving message through its use of visuals and colors.
The document discusses audience feedback from a questionnaire and focus group about underage drinking and smoking.
The questionnaire results showed that 83.3% of respondents drank alcohol without adult supervision and 50% would consider themselves drunk at age 15-17. This informed the creator that their public service announcement should target both underage and legal drinking.
A focus group provided more in-depth feedback. Respondents listened to the radio but were more influenced by TV ads. Graphic warnings would be impactful. The feedback will help shape the creator's public service announcement to educate youth on the health impacts of underage drinking and smoking.
1. A poster could highlight the statistic that 60-80% of work time is spent on non-work internet activities, with an image of a worker on their phone during a meeting to raise awareness of internet distraction at work.
2. Another concept could feature the fact that social media addiction could equate to living over 200,000 years if spent online daily, showing an elderly person on their phone to emphasize excessive internet use.
3. A third approach could focus on "phubbing" and the statistic that humanity could be wiped out in 6 days if everyone who was ignored for a phone died, pict
This document provides guidance on writing a problem/solution essay. It outlines the typical structure, which includes an introduction identifying the problem, body paragraphs describing proposed solutions and justifying them, and a conclusion calling the reader to action. It then provides a sample essay addressing the growing problem of teen smoking. The essay proposes two main solutions: 1) educating teens and parents about the health risks of smoking through after-school classes and motivational speakers, and 2) stopping media that promotes smoking such as magazine ads, branded clothing, and depictions of smoking in television and movies. The conclusion urges talking to companies and lawmakers to implement these solutions to curb teen smoking.
The document summarizes the results of a questionnaire given to an underage audience about smoking and drinking. Key findings include that 83.3% had drank alcohol without adult supervision, 50% had been drunk by ages 15-17, and rates of smoking were lower than drinking. TV advertisements were seen as most impactful. The summarizer plans to use the results to create an advertisement aimed at both underage and legal-age individuals to educate on risks of underage substance use and promote responsible behavior from adults.
"Social Media Marketing Boost: An Essential Guide to Growing Your Business Online" is a comprehensive eBook that provides actionable strategies and tips for increasing your brand's presence on social media. Whether you're a beginner or an experienced marketer, this eBook will help you harness the power of social media to reach new customers and drive growth for your business.
The document summarizes a presentation for a Better Health campaign targeting 16-20 year olds about the consequences of excessive drinking. It will include two deliverables: a radio ad and posters. The radio ad will use background noise of a house party to convey drinking statistics and aggression, while the posters will emulate Change4Life ads but target younger audiences in a more relatable way. Research included surveys of friends/family and existing campaigns to help design effective ads that educate youth on alcohol's impacts for the NHS client.
The document summarizes a presentation for a Better Health campaign targeting 16-20 year olds about the consequences of excessive drinking. It will include two deliverables: a radio ad and posters. The radio ad will use background noise of a house party to convey drinking statistics and aggression, while the posters will emulate Change4Life ads but target younger audiences in a more relatable way. Research included surveys of friends/family and existing campaigns to help design ads that spread awareness of alcohol's short and long term effects on the body and mind for this age group.
The document discusses a student's choice of theme for a TV campaign on human rights. The student chose the theme of "Human Rights, The rights of all humans both male and female." The student focuses on issues like unequal pay based on age, gender, or race. Classmates provided input supporting equal treatment and pay regardless of these attributes. The student believes the theme is important to raise awareness and hopes to motivate change.
Here are the key points about how Foley sound techniques were done:
- Foley artists would mimic the actions of actors using props to create matching sounds. They had props, viewing screens, and recording equipment.
- Common sounds created included footsteps, fighting noises, doors opening/closing, etc. to match on-screen actions.
- The foley artist would "act out" the scene just like the actors did to get into the spirit and timing of the actions.
- Sometimes improvisation was needed, like using a rocking chair to mimic stair creaking.
- The goal was to enhance the realism and auditory experience for audiences by adding layered, synchronized sound effects. This helped tell
The document summarizes three case studies:
1) An NHS anti-smoking campaign used shocking imagery and facts to persuade people to quit smoking and show the health damage caused by smoking.
2) A YMCA campaign featured an image of a homeless girl to raise awareness of youth homelessness and encourage donations to help young people find housing.
3) An Australian media group called Youthworx Media uses colorful graphics and videos on its website to provide media education and experience to young people.
The client wants to develop new logo and website design options for their open water swimming blog. The document provides 4 initial logo ideas that are brainstormed and evaluated against the client's needs. Idea 2 of incorporating a swimmer on a wavy text line is selected for further development due to its potential for personalization. Research finds the target audience is middle-aged adults and the main competition comes from outdoor swimming magazines. The client will develop Idea 2 further with mood boards and basic mockups to present refined options to the client.
The client runs a blog and has written a book about open water swimming and wants the assistant to create a logo, banners, and website mockup to promote their work. The target audience is primarily middle-aged women and men interested in open water swimming. To complete the project, the assistant will use Photoshop to design the logo and banners, and InDesign to create the website mockup. There is no budget or timeline for the project, allowing the assistant flexibility to get feedback and improve their work.
This document discusses and summarizes several public health campaigns. It describes a poster campaign by the NHS to promote less smoking that features an image of a young smoking woman. It also summarizes a TV advert campaign called "Change for Life" that promotes healthy eating and lifestyle by depicting characters eating unhealthy foods and then changing to healthier options. Finally, it analyzes the Alcohol Research UK website campaign, noting its easy navigation, informative content about alcohol harm, and lack of distracting images or videos.
Evaluation – jacob hargrave (jacob hargrave) (1)jake hargrave
Jacob created promotional materials for the Stoptober smoking cessation campaign. He designed a new logo featuring a burning cigarette to clearly convey the message. Jacob also produced posters with impactful slogans and imagery related to health and cost to target a wide audience. Feedback suggested improving organization and consistency across the posters. Merchandise with the logo was simple but could be more engaging. With some revisions and increased funding, Jacob's rebranding work could help reignite the successful campaign.
Social psychological analysis of joe chemo.orgMd.Ashfak sayed
The document summarizes and analyzes the anti-smoking website joechemo.org. It finds that the website effectively conveys the negative health impacts of smoking through its introduction of the "Smoker Camel" mascot and tobacco IQ test. A survey of 50 people showed the site was most persuasive for occasional smokers and non-smokers, helping to prevent smoking, but less effective for committed smokers. To improve the site's persuasiveness, the author suggests adding more interactive elements like games and videos to appeal to younger audiences and using social media marketing.
The document discusses social action campaigns for various issues including smoking, drinking alcohol, mental health, animal extinction, and child labour. For smoking campaigns, posters use shocking photos and statistics to encourage people to stop smoking and promote free support services. Alcohol posters focus on facts about drinking and alcoholism. Mental health posters depict isolation and loneliness with simple designs and stats. Posters on animal extinction and child labour aim to elicit an emotional response by featuring affected animals or images of child labour alongside statistics to raise awareness.
The document discusses the construction of a website for a charity aimed at helping people quit smoking. It describes some of the design choices made, including using photos taken by the creator and having the charity name repeated on each page rather than a logo. It discusses using conventions like consistent layouts but also challenging conventions by not including a logo. The creator aims to provide organized, easy to read information on the site. The target audience is identified as 30-35 year old smokers, but it is realized photos and videos used actually represent younger people. Distribution is considered through the NHS and advertising agencies. The technology of Photoshop, Illustrator and iWeb are used and lessons are learned about properly editing photos, branding, usability and gaining
The SmokeFree campaign poster aims to persuade people to quit smoking and raise awareness of the dangers of smoking through graphic imagery and facts. The poster uses a graphic image of mutations on a cigarette to visually portray the damage smoking can cause. It also includes a fact about how just 15 cigarettes can negatively impact health to catch viewers' attention. The poster provides links to SmokeFree websites to give people seeking help resources to quit smoking. The goal is to campaign against smoking by informing people of its health risks in an eye-catching way.
The document describes several anti-smoking posters and advertisements, analyzing their visual design elements and text to understand how each piece conveys its message. Various posters use disturbing images of health effects like blindness or mutations alongside bold text warnings and quitline contact information. Graphics include hands or smoke gripping a child to represent secondhand smoke harm. Overall, the posters aim to educate viewers about smoking dangers and encourage quitting through provocative images and clear, easy-to-read messages.
This document discusses ways to reduce teen smoking rates. It states that teen smoking is increasing rapidly and is a major problem. It proposes stopping the promotion of smoking in media like magazines and clothing by removing cigarette advertisements and images. It also suggests banning depictions of smoking in TV and movies. Additionally, it recommends educating teens and parents about the dangers of smoking through mandatory school meetings, D.A.R.E-style classes, and strict conversations at home about the health risks and consequences of underage smoking. The goal is to decrease the appeal of smoking as "cool" and clearly communicate its dangers in order to lower teen smoking rates.
This poster campaign aims to raise awareness about the dangers of drink and drug driving. It uses bright neon colors like yellow and green to catch viewers' attention. The image shows a driver being apprehended by police, communicating the consequences of getting behind the wheel impaired. Statistics are provided showing a decrease in fatalities after evidential roadside breath testing was introduced in 2005, demonstrating the impact of stricter laws. The campaign provides a clear anti-drink driving message through its use of visuals and colors.
This poster campaign aims to raise awareness about the dangers of drink and drug driving. It uses bright neon colors like yellow and green to catch viewers' attention. The image shows a driver being apprehended by police, communicating the consequences of getting behind the wheel impaired. Statistics are provided showing a decrease in fatalities after evidential roadside breath testing was introduced in 2005, demonstrating the impact of stricter laws. The campaign provides a clear anti-drink driving message through its use of visuals and colors.
The document discusses audience feedback from a questionnaire and focus group about underage drinking and smoking.
The questionnaire results showed that 83.3% of respondents drank alcohol without adult supervision and 50% would consider themselves drunk at age 15-17. This informed the creator that their public service announcement should target both underage and legal drinking.
A focus group provided more in-depth feedback. Respondents listened to the radio but were more influenced by TV ads. Graphic warnings would be impactful. The feedback will help shape the creator's public service announcement to educate youth on the health impacts of underage drinking and smoking.
1. A poster could highlight the statistic that 60-80% of work time is spent on non-work internet activities, with an image of a worker on their phone during a meeting to raise awareness of internet distraction at work.
2. Another concept could feature the fact that social media addiction could equate to living over 200,000 years if spent online daily, showing an elderly person on their phone to emphasize excessive internet use.
3. A third approach could focus on "phubbing" and the statistic that humanity could be wiped out in 6 days if everyone who was ignored for a phone died, pict
This document provides guidance on writing a problem/solution essay. It outlines the typical structure, which includes an introduction identifying the problem, body paragraphs describing proposed solutions and justifying them, and a conclusion calling the reader to action. It then provides a sample essay addressing the growing problem of teen smoking. The essay proposes two main solutions: 1) educating teens and parents about the health risks of smoking through after-school classes and motivational speakers, and 2) stopping media that promotes smoking such as magazine ads, branded clothing, and depictions of smoking in television and movies. The conclusion urges talking to companies and lawmakers to implement these solutions to curb teen smoking.
The document summarizes the results of a questionnaire given to an underage audience about smoking and drinking. Key findings include that 83.3% had drank alcohol without adult supervision, 50% had been drunk by ages 15-17, and rates of smoking were lower than drinking. TV advertisements were seen as most impactful. The summarizer plans to use the results to create an advertisement aimed at both underage and legal-age individuals to educate on risks of underage substance use and promote responsible behavior from adults.
"Social Media Marketing Boost: An Essential Guide to Growing Your Business Online" is a comprehensive eBook that provides actionable strategies and tips for increasing your brand's presence on social media. Whether you're a beginner or an experienced marketer, this eBook will help you harness the power of social media to reach new customers and drive growth for your business.
The document summarizes a presentation for a Better Health campaign targeting 16-20 year olds about the consequences of excessive drinking. It will include two deliverables: a radio ad and posters. The radio ad will use background noise of a house party to convey drinking statistics and aggression, while the posters will emulate Change4Life ads but target younger audiences in a more relatable way. Research included surveys of friends/family and existing campaigns to help design effective ads that educate youth on alcohol's impacts for the NHS client.
The document summarizes a presentation for a Better Health campaign targeting 16-20 year olds about the consequences of excessive drinking. It will include two deliverables: a radio ad and posters. The radio ad will use background noise of a house party to convey drinking statistics and aggression, while the posters will emulate Change4Life ads but target younger audiences in a more relatable way. Research included surveys of friends/family and existing campaigns to help design ads that spread awareness of alcohol's short and long term effects on the body and mind for this age group.
The document discusses a student's choice of theme for a TV campaign on human rights. The student chose the theme of "Human Rights, The rights of all humans both male and female." The student focuses on issues like unequal pay based on age, gender, or race. Classmates provided input supporting equal treatment and pay regardless of these attributes. The student believes the theme is important to raise awareness and hopes to motivate change.
Here are the key points about how Foley sound techniques were done:
- Foley artists would mimic the actions of actors using props to create matching sounds. They had props, viewing screens, and recording equipment.
- Common sounds created included footsteps, fighting noises, doors opening/closing, etc. to match on-screen actions.
- The foley artist would "act out" the scene just like the actors did to get into the spirit and timing of the actions.
- Sometimes improvisation was needed, like using a rocking chair to mimic stair creaking.
- The goal was to enhance the realism and auditory experience for audiences by adding layered, synchronized sound effects. This helped tell
The document summarizes three case studies:
1) An NHS anti-smoking campaign used shocking imagery and facts to persuade people to quit smoking and show the health damage caused by smoking.
2) A YMCA campaign featured an image of a homeless girl to raise awareness of youth homelessness and encourage donations to help young people find housing.
3) An Australian media group called Youthworx Media uses colorful graphics and videos on its website to provide media education and experience to young people.
The client wants to develop new logo and website design options for their open water swimming blog. The document provides 4 initial logo ideas that are brainstormed and evaluated against the client's needs. Idea 2 of incorporating a swimmer on a wavy text line is selected for further development due to its potential for personalization. Research finds the target audience is middle-aged adults and the main competition comes from outdoor swimming magazines. The client will develop Idea 2 further with mood boards and basic mockups to present refined options to the client.
The client runs a blog and has written a book about open water swimming and wants the assistant to create a logo, banners, and website mockup to promote their work. The target audience is primarily middle-aged women and men interested in open water swimming. To complete the project, the assistant will use Photoshop to design the logo and banners, and InDesign to create the website mockup. There is no budget or timeline for the project, allowing the assistant flexibility to get feedback and improve their work.
Working to a brief pro forma (jacob hargrave)jake hargrave
The document discusses different types of client briefs that media companies may receive, including:
- Contractual briefs which legally bind both parties to a set timeframe and price.
- Formal briefs which provide needed project information without being legally binding.
- Informal briefs which involve less documentation and are more casual verbal agreements.
- Cooperative briefs which require multiple companies or individuals to work together on a project.
The document also outlines advantages and disadvantages of each brief type, such as contractual briefs providing protection but possibly locking parties into unwanted obligations.
The document discusses final work for a project. It includes a logo and banner that were likely created. The short document focuses on completion of branding elements like a logo and banner for an undisclosed project.
The document discusses a project evaluation for Jacob Hargrave. It touches on project constraints, project management, time management, communication with the client, meeting the client's needs, client feedback, and what was learned from the project. The client did not put time restraints on the project, allowing Jacob to take the time needed to improve the client's current products.
The client wants to develop new logo designs and branding for their open water swimming blog. The document provides background on the client's needs, target audience, and competition. It then outlines 4 initial logo ideas, providing evaluations of each. Idea 2 of incorporating a swimmer and waves into the text is selected for further development. Mood boards and mockups are presented to refine Idea 2. Finally, the developed ideas are assessed based on suitability, costs, and legal/ethical considerations before being presented to the client.
The document discusses final work for a project. It includes a logo and banner that were likely created. The short document focuses on completion of branding elements for whatever the overall project may be.
This document appears to be a fanzine created by Jacob Hargrave, as it has a front cover and back cover with 10 numbered pages in between. The fanzine was likely self-published by Hargrave to share content about a topic or fandom of interest to him and other fans.
Faker is considered the best player in League of Legends of all time. He first rose to fame winning his first world championship in 2013 with his team SK Telecom T1, where he solidified his reputation with his exceptional gameplay and champion versatility. Since then he has won multiple world championships but faced defeat in 2017, after which he expressed regret and a commitment to improving. Fans and experts widely recognize Faker as the greatest player in the game's history due to his continued high-level performance, even when his team struggled, and his ability to dominate with many different champions.
The document discusses bias in factual writing and journalism. It defines bias as unfairly supporting or opposing something due to personal opinions. While some bias is inevitable, journalists are expected to remain impartial and present balanced arguments. However, biases can still subtly influence writing through word choices or implied judgments. Examples show how newspaper coverage of Brexit and Jeremy Corbyn exhibited political biases. The document argues that factual writing should not contain bias and that media with significant influence should be more regulated to ensure accountability for biased coverage of sensitive issues.
The document provides instructions for assembling a gun with labeled diagrams and photos. The text uses capital letters and bolding to clearly label the different gun parts. The photos are in black and white and include lines to make the assembly steps easy to understand. Legal disclaimers are included at the bottom.
The leaflet uses images and bullet points to promote a product in a biased way, only highlighting positive aspects. The text, phone number, and titles are designed to stand out from the background. As an advertisement, it must abide by truth in advertising rules.
The chess guide has clear labeled diagrams that provide all necessary information. It may not properly attribute any sourced materials. The guide offers options for user
This document lists various social media and advertising options including posting on social media platforms like Facebook and Twitter, designing posters, buying advertisements on buses, and selling branded merchandise. The options cover both digital and physical advertising methods to promote social causes and help spread important messages to wider audiences.
Jacob created a logo, posters, and bus poster for a Stoptober social action project. For his logo, he designed a thick-fonted "Stoptober" resembling a burning cigarette. His posters used shocking stats and images to discourage smoking. One poster depicted cigarettes on stairs leading to a coffin. His bus poster showed a man choosing between a dark forest of cigarettes or a nice park without smoking. He reflected on making the materials clearer and adding contact information. Overall, the project aimed to promote stopping smoking and prevent younger people from starting through educational outreach.
The document outlines a student's final project schedule and plans. It includes:
- A 4 week schedule to create a logo, posters, and website promoting a stop smoking campaign.
- An analysis of existing logos and posters, identifying trends like simple designs, use of colors like red and blue, and inclusion of cigarettes or smoking references.
- Ideas for the student's own logo featuring the words "Stoptober" styled to look like a burning cigarette.
- Mood board and analysis of poster designs, noting use of shocking stats, family images, and support numbers.
- Initial poster design showing cigarette steps to a grave, and plans to improve clarity and lighting.
The document discusses considerations for research to rebrand the Stoptober smoking cessation campaign. It outlines plans to examine logos, posters, and websites from existing smoking cessation campaigns to inform the rebranding. The researcher intends to conduct primary research through anonymous surveys with 15-25 people and possibly interviews or focus groups. They do not expect sensitivity to be a major issue for this topic but will avoid private questions and make the survey anonymous. The research aims to get a range of perspectives from different communities and account for how community characteristics may impact views on smoking.
The document summarizes the advantages and disadvantages of sourcing images from different locations, including books, Google Images, stock image libraries, and taking your own photos. It also discusses processing images, such as cropping, scaling to different sizes, and using different resolutions for print versus web. The last section demonstrates manipulating an image by outlining it, changing colors and brightness, and includes an explanation of the changes made.
This document contains summaries of four design projects:
1) A newspaper front page about a mass shooting with a graphic replacing the subtitle of 58 people overlaid on a rifle.
2) A music poster advertising a concert with a microphone and piano graphic and use of piano key colors in the text.
3) An art poster with masks in the background but difficult to read black and white text that could be improved with more photos or patterns.
4) The inside spread of a music magazine with a profile, quote graphic, and 3-row text grid that was an improvement over the initial 5-row grid. Room for additional images and varied text colors was noted.
The Veganuary campaign has grown significantly since launching in 2014, with over 59,500 people participating in 2017, more than double the number from the previous year. Adopting a vegan diet can provide health benefits by reducing risks of diseases like heart disease and diabetes. It also helps the environment by reducing greenhouse gas emissions and water usage associated with industrial animal agriculture. While vegans must ensure they obtain key nutrients like vitamin B12, a vegan diet when planned properly can meet all nutritional needs.
This document outlines 3 tasks to create different posters: Part 1 involves creating a poster with no color or images using only text, Part 2 is to make a music poster using only color and text, and Part 3 is making a quote poster using basic images, color, and text.
The document lists four tasks: Task 2 work, a paper front page, a photography magazine double page spread, and a website front page. It provides a brief high-level overview of design and layout work to be completed for different print and digital mediums without detailed requirements or context.
Understanding Catalytic Converter Theft:
What is a Catalytic Converter?: Learn about the function of catalytic converters in vehicles and why they are targeted by thieves.
Why are They Stolen?: Discover the valuable metals inside catalytic converters (such as platinum, palladium, and rhodium) that make them attractive to criminals.
Steps to Prevent Catalytic Converter Theft:
Parking Strategies: Tips on where and how to park your vehicle to reduce the risk of theft, such as parking in well-lit areas or secure garages.
Protective Devices: Overview of various anti-theft devices available, including catalytic converter locks, shields, and alarms.
Etching and Marking: The benefits of etching your vehicle’s VIN on the catalytic converter or using a catalytic converter marking kit to make it traceable and less appealing to thieves.
Surveillance and Monitoring: Recommendations for using security cameras and motion-sensor lights to deter thieves.
Statistics and Insights:
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Recent Trends: Current trends and patterns in catalytic converter thefts to help you stay aware of emerging hotspots and tactics used by thieves.
Benefits of This Presentation:
Awareness: Increase your awareness about catalytic converter theft and its impact on vehicle owners.
Practical Tips: Gain actionable insights and tips to effectively prevent catalytic converter theft.
Local Insights: Understand the specific risks in different NYC boroughs, helping you take targeted preventive measures.
This presentation aims to equip you with the knowledge and tools needed to protect your vehicle from catalytic converter theft, ensuring you are prepared and proactive in safeguarding your property.
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Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitForth
Vanessa Warheit, Co-Founder of EV Charging for All, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
EV Charging at MFH Properties by Whitaker JamiesonForth
Whitaker Jamieson, Senior Specialist at Forth, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
Charging Fueling & Infrastructure (CFI) Program Resources by Cat PleinForth
Cat Plein, Development & Communications Director of Forth, gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
Real-time driver monitoring is one of the easiest ways to make fleet management efficient as well as seamless. Connected vehicle solutions such as fleet GPS trackers and associated software help businesses in several ways. Refer to the post below for more details.
2. The client: Stoptober
Overview of the client.
Who are they, when did they start, why did they start, what do they do, how are
they funded?
Stoptober is a campaign that tries to get people to give up
smoking for the month of October to try and kick start the process
of quitting for good. The campaign started un 2012 and by 2014
there was over 250,000 people taking up the challenge to stop for
October. The Stoptober campaign tries to help stop people
smoking in October by helping them with free support through the
month with help from the NHS. The NHS also funds them as it is
profitable to them helping people stopping when they are younger
can prevent more serious illnesses that will be very expensive for
then in the future. It cost them £5.7 million in 2013 with 200,000
people taking part in that year.
3. The issues:
Your client might advocate on a number of different yet related issues.
What issues your client campaign on?
Stoptober tried to get people to give up smoking for October. This is a realistic
goal that can then hopefully lead the people to give it up for good. Stoptober has
also lead to some different months being used as marketing to stop things for
example alcohol.
What are some of the impacts they have managed to achieve?
Firstly in the months of October and September searches of stopping smoking are
higher by a lot this shows that the adverts and publicity that the Stoptober gets
are making people look into it. It has also had over 1 million people take part
witch has helped to make is so that we are at the lowest number of smokers in
the Uk ever. Last year there was 500,000 people who where able to quit from 2.5
million who tried.
What are they still hoping to achieve?
The end goal is to stop all people smoking. But I think this is unrealistic so I think
just keeping people stopping is and aim for smaller goals like keep the amount of
people smoking to a minimum and keep it going down year by year.
4. Facts and figures:
Use this space to highlight key facts and figures related to your
client and the social issue you are trying to tackle. These could
be very useful later on in your project as you try to raise
awareness.
For the statistics that the Stoptober puts out they are part of
the advertisement to try and shock the people looking at the
posters to make them stop.
For the stats that it has achieved from campaigning it has grown
since the start but in 2016 the number of people who took part
went down but so did the amount spent. Over all the return on
the project was up on the year before so this was a good thing
and the amount spent went down by 87% witch is a massive
saving.
The campaign also helped make the amount of cigarettes sold go
down by a lot and this means that people are smoking less and
people that have stopped might have been heavy smokers.
5. Researching the product
Stoptober Logo: for the logo it is a simple logo I
think this is because the audience is very wide
and of different ages. As well as this I think the
topic is simple and therefore the camera matches
it. The STOP in the logo is like a stop sign. I like
this because on a road when you see a stop sign
you stop so it is trying to make the same thing
happen with just stopping smoking. The speech
bubble under the logo that says ‘this time it’s
personal!” I think this will get people exited for
the challenge and also get more people doing it. I
think it also appeals to people who have tried to
stop before and I think that al lot of smokers who
will be looking at Stoptober have tried before.
They might have even tried Stoptober before and
this might be not there first time.
6. Stoptober website: for the website it has some of the things you would expect from
website like a logo, banner, social media and photos. I think for the layout of the site
it is simple and could be more impactful. I think it might be because it is a part of the
NHS and they need to spend there money in other places. This can also be shown with
the advertisement this year being cut be a large percentage. I like that It has the links
to social media as this is a free way to distribute the product around and also they will
need to keep a following on this if they are not going to have it on the TV adverts
anymore.
7. In comparison to the Stoptober web page I will be looking at the ash page. I
think this page is a lot more attractive and interactive when you look and use
it. For the looks of the page I prefer the colour scheme as it is white so that
the things that you post on the site. For the interactions on the site I like when
you hover over one of the posts it pops out to encourage you to read it. I also
like how easy to use and then still provides a lot of information. The Stoptober
site is also easy to use but doesn't’t have a lot of information on it to look at.
8. This is the logo of an anti smoking campaign called want 2 stop. It is based in
Ireland and has a lot of different ideas compared to Stoptober. There adverts
are often hard hitting and very impactful to anyone watching.
For there logo I think that it is a good logo like the Stoptober one. I am not
keen on the pink as I don’t think men will relate to the logo as much. I think
that a colour like red or light blue might have been a better fit.
For the text I like that it is a simple font and I like that the STOP is bigger then
the want 2. I also think the exclamation mark makes the logo better to look at
and I think that if it was just on its own. I think if it did not have it it would
have been very boring.
To make it better I might have added some relation to smoking so if anyone
just saw the logo they would know what it was and therefor if they where a
smoker they might look more into it.
The logo does go better with the site as it has a
Blue background but not on its own.
9. Stoptober poster.
I think this 2015 poster is good and has
some good methods to stop people from
smoking. I like the packet of cigarettes
and talking about the costs of them. I like
this because a lot of people who do
smoke don’t look at the money they are
wasting on them. I also like linking it into
a law with the new law starting on
October 1st. This also gives them a reason
to start on that day. As well as the good
things on the poster it also shows you
where you can find more information on
Stoptober and where you can sign up for
it.
For the colour scheme for the poster I like
this also. The background makes the text
on the poster stand out. I think for the
colour of the text under I quit it could be
a bit lighter or darker to make it stand
out more.
10. My primary research
For my primary research I did a questionnaire aimed at a wide range of people.
I based the questions on if a current and past smoker was to answer and also I
had some questions for people who didn't smoke and there opinions for the
current laws on restricting smoking.
For the first few questions I asked where to gain general information about the
people answering. I did this so I can use the filters to gain more information
about specific audiences. An example of this would be if I filtered it to only see
what men said I can gain more information from the questionnaire.
My first 2 questions where:
How old are you?
What gender are you?
We cannot learn much about smoking from the question answers but we can
after we look at then with the other questions.
11. For my next few questions I asked about smoking to get information about
how many people are smoking and how long and how many they smoke.
For my third question I asked do you smoke? I gave the answer ‘Have in
the past. I did this so I can also get information on people who smoke in
the past and so they can answer some of the next questions.
As we can see from the results there are nearly the same amount of
people who have stopped smoking in comparison to smoke now.
The graph on the right is from only the ages between 15 and 20. you can
see from this there is a similar percentage of people who smoke but quite
lot less have stopped. I think this is because they haven't had the time to
stop and also a lot might not smoke a lot and could only smoke at party's
which are not every day in most cases. This would make them think it is
not that bad thing and also some people of this age will think it is cool to
smoke at a party and this is why they might do it.
12. My fourth question is:
How many cigarettes do you smoke a day?
For this question I was expecting a wider range of answers and if I did the
question again I would have added smaller ranges. I would do this so I can
get a more accurate look into how many people smoke. If I did this I think
that I could look more into if younger people were only smoking as it is
seen as a cool thing to do. I also put the next question in which can tell
me more about if this is true. I asked for my fifth question:
Why do/did you smoke? From this we can see that there is a wide range of
reasons for smoking. If I did the question again I would have put a box
under the other box. This is because if I got any ‘other’ answers I would
have liked to know what it was.
13. After looking at the results I put of the filter to see what people
aged between 15-20 put for the question. As you can see from
the bottom right chart four in every 5 people In this age group
who smoke do it for recreational reasons. For the others it is for
not being able to stop and I think this is for people who smoke
more and might have started doing it recreationally and then
gone on to do it more and got addicted.
From looking at the graphs below we can see that a lot of older
people must my smoking because they are stressed and we can
tell this because none of the 15-20 year olds said this is why
they where smoking therefor everyone who answered my survey
who was smoking due to stress must have been over 20. due to
the amount we can work out it s nearly 40% of people over 20
14. For my question six I asked about how long the people have been or did smoke
for. I a not surprised by the results of this question and I think due to my age
questions showing that the age of the the people answering was low there will
not have been many years they could smoke unless they started at a very
young age. This can be shown from the graph on the left that has the age
filter on it.
From looking at this we can also see that as you smoke for longer time periods
it will often be due to stress and being addicted rather than recreationally.
15. After asking the questions about the smokers. Where as I then asked about
stopping smoking to try and see the amounts of people stopped and what
methods they used. For question seven and eight I asked:
Have you tried to stop smoking?
What method have you tried?
After I asked in question 9 how the methods worked for stopping smoking to
gain more information on how they worked.
For the first questions I got a response that I was expecting and for the second
it showed me that a lot of people who stop do it by there own accord and don’t
use any of the free things that are on offer. I don’t know why this is I think it
might be that they feel that they can stop themselves as they started
themselves.
16. For my ninth question I got a lot of different answers about stopping. A lot
of the answers are about stopping when they have just been smoking at
social events and therefor don’t have the addiction there that someone who
smoked 20 a day for 10 years. One of the people who good advice form the
NHS said they also got some free patches. I think this might be why people
don’t pay for patches as you can get them for free. As well as this a lot of
people stopped due to money issues and this is a good way that the
government
17. For my last question I think that the results where as I expected with a majority
of people thinking the laws for smoking are ok. With a filter to see what smokers
put I found that a huge majority of the people who answered the question put
they where to strict. This was what I had expected as the laws could be seen as a
hassle for the smokers as they have to pay a lot, do it outside and cant do it in
the car with there children. As a none smoker I think that the laws are ok but for
a smoker I can also see how they might be annoying.