Social media has become crucial for businesses to connect with customers and build their brand. It allows for two-way conversations and engagement between brands and vast online communities. The rise of social networks like Facebook and Twitter have created large online marketplaces where customers discuss products, leave reviews, and find information - benefiting brands that actively participate through advertising, responding to feedback, and managing their reputation. Businesses must leverage social media for branding, customer interaction, and growing awareness to survive in today's digital world where people spend much of their time socializing and communicating online.