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This document discusses social media marketing and provides key statistics. It notes that over 1 billion people use Facebook and 80% of small businesses use social media for branding and marketing. The top three social media platforms for businesses are Facebook, LinkedIn, and Twitter. Businesses use social media to build reach by delivering messages through friends and searches, to aggregate and nurture audiences at low cost, and to build their brand and advocacy.
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Social media is an online platform that allows for social interaction and sharing of content. It has become very popular with over 250 million Facebook users and changing customer behaviors online. For businesses, it can be used to increase brand visibility, improve customer loyalty, and engage customers. However, it requires investment and selecting the right social media platforms and strategy for the target audience. Effectiveness must be measured by tracking engagement metrics and comparing to other marketing activities. If not utilized, businesses could be losing up to 25% of potential revenue.
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Social media is an online platform that allows for social interaction and sharing of content. It has become very popular with over 250 million Facebook users and changing customer behaviors online. For businesses, it can be used to increase brand visibility, improve customer loyalty, and engage customers. However, it requires investment and selecting the right social media platforms and strategy for the target audience. Effectiveness must be measured by tracking engagement metrics and comparing to other marketing activities. If not utilized, businesses could be losing up to 25% of potential revenue.
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Social media marketing refers to using social media platforms like Facebook, Instagram, and Twitter to market products and services. It allows companies to engage with customers, promote their brand, and reach new audiences. Some key points made in the document include:
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- Popular social media sites now include Facebook with 2.9 billion users, YouTube with 2.1 billion users, Twitter with 186 million users, and Instagram with over 1 billion users.
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- 1. Welcome
- 2. What is Social media Marketing ? • "Social media" is a way for people to communicate and interact online. • This year, we saw a recognizable boom of the social media industry. More than 1 billion people are now using Facebook, and more than 80% of small businesses use social media for their branding and marketing efforts. • Among the biggest global brands, almost 99% have a social media presence. • The big three of social media—Facebook, LinkedIn, and Twitter—are the most prominent platforms for businesses.
- 3. Time to gain 50 million users 38 Years 13 Years 5 Years 5 months
- 4. Why businesses are using Social Media? Build Reach Users access Social Media content while looking at updates from friends, searching and Ads. Business can get their message delivered through all these channels. Aggregate Users Social Media is the cheapest to aggregate audience & nurture them before they are sales- ready. Build Brand Social Media gives an opportunity to create brand advocacy, which ultimately leads to approach most customers.
- 5. VISITORS OF THE TOP SOCIAL MEDIA PLATFORMS BY COUNTRY
- 6. What We Do? CREATE PAGE IDENTIFY AUDIENCE CONTENT ADVERTISE REPORT