Social media marketing is important in India due to the rapidly changing web metrics and increasing number of users on social media platforms, especially in tier 1 and 2 cities where purchasing power is rising. A social media marketing strategy should define goals, timeline, budget and tools to reach the target audience through steps like determining the audience, feasibility, content strategy and communication plan across platforms like Facebook, Twitter, YouTube and more. The purpose of social media consultancy is to create customized strategies and roadmaps to leverage brands and drive social media success.