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Optimize Your Blog for
Success
HOW TO
WWW.BECOMEABLOGGER.COM
To really OPTIMIZE your blog,
answer the following questions first:
???GOALS
What is your primary goal?
What is the clearest path to accomplishing that goal?
What are your secondary goals?
What are t...
CHOOSE A BLOG NAME
THAT MAKES SENSE* The title gives an idea of what the blog is about.
It communicates the value of your ...
CHOOSE A BLOG NAME
THAT MAKES SENSE* The title gives an idea of what the blog is about.
It communicates the value of your ...
*INSTALL THE YOAST SEO PLUGIN.
GET FAMILIAR WITH HOW TO
OPTIMIZE EACH POST
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
*INSTALL THE YOAST SEO PLUGIN.
Yoast also allows
optimization of some basic
social options like adding
your Facebook Open ...
*INSTALL A SOCIAL SHARING PLUGIN
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
SOCIAL WARFARE*INSTALL A SOCIAL SHARING PLUGIN
allows you to take control
of how your content is
shared on social media
HO...
*
CHOOSE A CONVERSION-FOCUSED THEME
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
*
CHOOSE A CONVERSION-FOCUSED THEME
THRIVE
THEMES
Helps you get your
blog visitors to opt in
to your email list.
HOW TO OP...
*CREATE A LEAD MAGNET
FREE E-
BOOK
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
*CREATE A LEAD MAGNET
FREE E-
BOOK
Great lead magnets solve a
specific problem.
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
SIGN ME UP!
*
MAKE THE OPT IN A
PROMINENT FEATURE
OF YOUR BLOG
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
SIGN ME UP!
*
MAKE THE OPT IN A
PROMINENT FEATURE
OF YOUR BLOG
*OPTIMIZE THE
FOLLOW UP
Provide tons of value.
Give quick w...
G O A L S *DEAL WITH SECONDARY GOALS
Once you’ve identified that goal, follow a similar
procedure to determine the next lo...
*RUTHLESS ELIMINATION
Eliminate useless elements of the blog
How does this element help my blog reader take the next
logic...
*RUTHLESS ELIMINATION
Eliminate useless elements of the blog
How does this element help my blog reader take the next
logic...
HELPFUL ADDITIONAL TIPS:
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
HELPFUL ADDITIONAL TIPS:
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
Optimize your ABOUT page.
HELPFUL ADDITIONAL TIPS:
HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
Optimize your ABOUT page.
Make it easy to contact you.
MORE ON THIS AT WWW.BECOMEABLOGGER.COM
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How to Optimize Your Blog for Success

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Is your blog accomplishing the goals you’ve set for growing your business? Do you ever feel like you are just floundering as you work on your blog? Let’s optimize your blog for success.

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How to Optimize Your Blog for Success

  1. 1. Optimize Your Blog for Success HOW TO WWW.BECOMEABLOGGER.COM
  2. 2. To really OPTIMIZE your blog, answer the following questions first: ???GOALS
  3. 3. What is your primary goal? What is the clearest path to accomplishing that goal? What are your secondary goals? What are the clearest paths to accomplishing those goals? ???GOALS
  4. 4. CHOOSE A BLOG NAME THAT MAKES SENSE* The title gives an idea of what the blog is about. It communicates the value of your blog. TTITLE HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
  5. 5. CHOOSE A BLOG NAME THAT MAKES SENSE* The title gives an idea of what the blog is about. It communicates the value of your blog. TTITLE HAVE A TAGLINE THAT CLEARLY STATES WHAT YOUR BLOG IS ABOUT * HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
  6. 6. *INSTALL THE YOAST SEO PLUGIN. GET FAMILIAR WITH HOW TO OPTIMIZE EACH POST HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
  7. 7. *INSTALL THE YOAST SEO PLUGIN. Yoast also allows optimization of some basic social options like adding your Facebook Open Graph data, Twitter card data. DID YOU KNOW... ? GET FAMILIAR WITH HOW TO OPTIMIZE EACH POST HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
  8. 8. *INSTALL A SOCIAL SHARING PLUGIN HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
  9. 9. SOCIAL WARFARE*INSTALL A SOCIAL SHARING PLUGIN allows you to take control of how your content is shared on social media HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
  10. 10. * CHOOSE A CONVERSION-FOCUSED THEME HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
  11. 11. * CHOOSE A CONVERSION-FOCUSED THEME THRIVE THEMES Helps you get your blog visitors to opt in to your email list. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
  12. 12. *CREATE A LEAD MAGNET FREE E- BOOK HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
  13. 13. *CREATE A LEAD MAGNET FREE E- BOOK Great lead magnets solve a specific problem. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
  14. 14. SIGN ME UP! * MAKE THE OPT IN A PROMINENT FEATURE OF YOUR BLOG HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
  15. 15. SIGN ME UP! * MAKE THE OPT IN A PROMINENT FEATURE OF YOUR BLOG *OPTIMIZE THE FOLLOW UP Provide tons of value. Give quick wins. Expose them to the next logical step (hint: to buy something). HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
  16. 16. G O A L S *DEAL WITH SECONDARY GOALS Once you’ve identified that goal, follow a similar procedure to determine the next logical step your blog reader can make to get closer to that goal. Make that next logical step VERY clear/obvious. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
  17. 17. *RUTHLESS ELIMINATION Eliminate useless elements of the blog How does this element help my blog reader take the next logical step that brings them closer to the goal? Do a cost-benefit analysis to make decisions. Some distractions can be worth it. HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
  18. 18. *RUTHLESS ELIMINATION Eliminate useless elements of the blog How does this element help my blog reader take the next logical step that brings them closer to the goal? Do a cost-benefit analysis to make decisions. Some distractions can be worth it. X HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS X X
  19. 19. HELPFUL ADDITIONAL TIPS: HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS
  20. 20. HELPFUL ADDITIONAL TIPS: HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS Optimize your ABOUT page.
  21. 21. HELPFUL ADDITIONAL TIPS: HOW TO OPTIMIZE YOUR BLOG FOR SUCCESS Optimize your ABOUT page. Make it easy to contact you.
  22. 22. MORE ON THIS AT WWW.BECOMEABLOGGER.COM

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