This presentation was given at the monthly meeting for the Madison Area Business Consultants. This is a membership based group of over 250 professionals and freelance consultants who cover a diverse range of expertise from marketing, education, manufacturing, training, sales, IT, business development, financial services, organizational management etc. The goal was to introduce attendees to a social media business tool that could enhance presentations they were already given and make them more useful as a marketing effort, public relations, thought leadership, and educational tool for potential clients and partners.

1. Slideshare as a Business Tool
as a Business Tool
How to use for networking and
growing your business
b
@wendysoucie
Certified Social Media Consultant
#Disclaimer: Walter Adamson is not associated with Slideshare.

2. Agenda
Why Slideshare?
Building your network
Building your network
Integration across platforms
Promoting articles and blogs
Copyright 2009 Wendy Soucie Consulting
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3. Why Slideshare?
Why Slideshare?
• 1 5 M visits
1.5 M visits
• 60M monthly
pageviews
• 30,000M uploads/day
• Brand channels
• 70% of traffic from
search
Potential for high quality connections
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4. Business Reasons
Business Reasons
Drive traffic to website
Create awareness of brand
Support and promote thought
Support and promote thought
leadership
Create dialogue with peers
C t di l ith
Find new clients
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5. Copyright 2009 Wendy Soucie Consulting
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6. Be a part of the buzz!
Be a part of the buzz!
Thousands of presentations linked to,
blogged about, and tweeted about each
blogged about and tweeted about each
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7. How do you get started?
How do you get started?
Social Media Academy NCP Model
Social Media Academy NCP Model
Network
Development and growth
Development and growth
Purpose, quality and size
Contribution
C t ib ti
How and where you contribute
Participation
P i i i
Engagement
http://bit.ly/855jNS link to NCP Model Powerpoint
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8. Use Slideshare to network
Use Slideshare to network
Great source of quality material
Networking – more followers
High potential for quality connections
Brand channels to differentiate
Customer contacts
Filter connections through content quality
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9. NCP
NCP ‐ Networking
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10. Use Slideshare to contribute
Use Slideshare to contribute
• Upload your content to share
Upload your content to share
– Various file formats
• Embed it to your blog,
y g,
LinkedIn, Facebook
• Create Slidecast
• Add audio to your
presentations
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11. NCP – Contribution
• Comment in the usual
way
• Add social links
• Subscribe for follow up
• Creates participation
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12. Use Slideshare to participate
Use Slideshare to participate
Share publically and on private intranets
Easily organize, search, tag and download
Join Groups, create a group, compile a
collection
Research
Slideshare widgets to drive traffic
g
Develop mashups
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13. NCP – Participation
• Best practice tip
• David Armano
• Ask for help in preparing
• Gain participation
Gain participation
• Better quality output
Copyright 2009 Wendy Soucie Consulting
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14. Profile Importance
Profile Importance
Profile – is it complete?
p
Add social connector
Consistent with other profiles
Which social links to auto?
Account categories
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15. Account Category
Account Category
• Company
• Professional Speaker
• Ad/PR/Marketing Agency
Ad/PR/Marketing Agency
• University / School
• Event Organizer
E tO i
• Non‐Profit / Government
• Presentation Design Firm
• Default
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16. Company name
p y
vs name
Category vs
default
d f lt
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17. Promoting other content
• Social Links to activate?
– Twitter
– Facebook
– Linkedin
– Blogs
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18. Integration
Integration ‐ Slideshare Autoshare
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19. Integration ‐ LinkedIn
On your home page ‐ you see
latest from your connections
latest from your connections
On your profile page your
fl
connections see the latest from
you!
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20. Integration – Facebook
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21. Integration – Search and RSS
• Use search to stay on top of info
• Feed RSS Latest into Reader
• (Filter on keywords – i.e., Identity Theft )
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22. Need help to get started?
Need help to get started?
Create ppt/ doc/whitepapers
Create ppt/ doc/whitepapers
Select a good blog post. Make a pdf
Work with a professional designer
k ih f i ld i
If not original presentation – keep it short
Think about the keywords. Tag it!
Have a call to action
Have a call to action
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23. Conclusion
• Great tool
–NNetwork k
– Contribution
– Participation
• Great resource
– Constant input from RSS
– Following friends and connections
Following ‐ friends and connections
– Thought leadership
http://slideshare.net/wsoucie or http://xeesm.com/wendysoucie
p // / p // / y
Thank you to Walter Adamson for the connection, networking and idea
sharing for this presentation
http://Xeesm.com/Walter and http://slideshare.net/adamson
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