This document provides information about Southeastern's (SE) use of social media platforms like Instagram, Tumblr, Flipagram and Pinterest to inspire VM teams and elevate the customer experience. It includes usernames and passwords for SE's Instagram and Tumblr accounts. It also provides hashtags and examples to tag posts by department (e.g. #seTopshop, #seMensFurnishings). Fun facts about Instagram and Tumblr usage are listed, and key terms like "dashboard", "hashtags", and "likes" are defined to help SE teams utilize social media.

1. SE SOCIAL MEDIA ONE SHEET
2014
WHAT:
SOCIAL MEDIA IS A WEBSITE/INSTURMENT THAT DOESN’T JUST GIVE YOU INFO BUT LETS
YOU INTERACT WHILE GIVING YOU THE INFORMATION. YOU CAN COMMENT AND
COMMUNICATE THROUGH THIS MEDIA AS WELL.
Instagram-fast and fun way to share photos.
Tumblr-a way to post photos in short-form blog format.
Flipagram-bring moments/photos to life in video format.
Pinterest-a place where you can collect and share stuff
you love.
WHY: TO INSPIRE VM TEAMS THRU MULTI CHANNEL TECH/MEDIA AND
COMMUNICATIONS THAT ULTIMATELY “ELEVATES” THE
CUSTOMER EXPERIENCE PATHWAY THROUGH STORE
CREATIVE DIRECTION AND EXECUTION.
SE SOCIAL MEDIA USERNAMES & PASSWORDS:
SE VM INSTAGRAM
username: sevmvisionaries
password: southeast2014
SE TUMBLR
username: southeastcreative@gmail.com
password: 1team1dream
FLIPAGRAM
please download and utilize on your own
no password needed
PINTEREST
download and create your own username and password
for your lifestyle/depts using your work email
Existing pinterest SE examples:
http://pinterest.com/SEUTMODERN2013/
http://pinterest.com/carcar78/
http://pinterest.com/ilovebrassplums
2014 INSTAGRAM/TUMBLR FUN FACTS:
-the US, Japan and Brazil are the three countries with the most users.
-# of likes per second on IG-8,500
-# of likes per day on IG-1.2 billion
-instagram filter with the most likes and comments:
Mayfair
-as of Feb 7, 2014 Tumblr hosts over 170.2 million blogs
-Yahoo bought out Tumblr for $1.1 billion in June 2013
WHAT IS A:
Dashboard: A “live” feed of recent posts. You can leave comments, reblog and
like other posts on tumblr thru your dashboard.
Hashtags: For each post a user creates they are able to help their
audience navigate and find info by adding tags. ex: #SEVM #SEMENS
Likes: Give positive feedback with the like button on social media. This button
is used to express that he/she likes, enjoys or supports certain content.
Suggested “hashtag” suggestions and examples:
Creative examples:
#secreative
#setrim
#seSpring1 (depends on trim)
Interior examples:
#seTopshop
#seSavvy
#seEncore
#sePetites
#seRail
#seMensFurnishings
#seCosmetics
#seHandbags
Misc: #seinspiration #seteams
All Interiors:
After each interior post and your hash tagged dept.-please always hash tag:
#seinteriors
#1 Social Media Rule: Do “USE YOUR BEST JUDGEMENT” at all times when posting