Instagram 2019 is all about the conversation. How to get the conversation started with your audience when you are a fashionbrand

1. @KIRSTENJASSIES * @INSTAPROOFNL
INSTAGRAM 1 BILLION USERS!
PERSONAL - ENGAGING - STORIES - SHOPPING
FASHION & INSTAGRAM 2019

2. This is me!
Instagram & Vlog
Trainer & Speaker
LINDA. - VPRO - COSMOPOLITAN - AMC
DE POLITIE - NUON - TONEELGROEP
AMSTERDAM - ADECCO - PARTIJ VD DIEREN -
GLAMOUR - NCRV - EO - ANWB - OXFAM NOVIB -
CLINICLOWNS - VTWONEN - VU - HVA - LEIDEN
UNI- MODEFABRIEK - SHOWUP - ASN BANK
@KIRSTENJASSIES @INSTAPROOFNL@KIRSTENJASSIES * @INSTAPROOFNL

3. !3

4. THE CONVERSATION
@KIRSTENJASSIES * @INSTAPROOFNL

5. ORGANIC REACH = DEAD
@KIRSTENJASSIES * @INSTAPROOFNL

6. NOT A NUMBER GAME ANYMORE
@KIRSTENJASSIES * @INSTAPROOFNL

7. PROFILEPAGE
HIGHLIGHTS
OF YOUR STORIES
INSTAGRAM
TELEVISION
‘OLD’ PHOTOFEED
IN SQUARES
PROFILE TEXT WITH LINK
RECENT STORIES
(RING COLOUR!) BUSINESS PROFILE

8. RECIPE FOR SOCIAL MEDIA SUCCESS
Focus: ONE subject, ONE target audience, ONE style

9. RECIPE FOR SOCIAL MEDIA SUCCESS
THINK LIKE A MAGAZINE IN CONTENT PILLARS
Post content on the same days like #vintagefriday #meatlessmonday #throwbackthursday and design them like a format
#portrait
#quote
#ootd

10. GOOD CONTENT:
MAKE THEM STOP SWIPING!
FIVE POINTERS TO GET THE
CONVERSATION STARTED
@KIRSTENJASSIES * @INSTAPROOFNL

11. Conversation Starters: NEWS

12. Conversation Starters: EXPERT

13. Conversation Starters: BEING PERSONAL

14. Conversation Starters: IDENTIFICATION

15. Conversation Starters: EMOTION 😡 😔 😂 😭

16. Conversation Starters: ASK QUESTIONS
@KIRSTENJASSIES * @INSTAPROOFNL

17. FOLLOWING, USING AND CLAIMING HASHTAGS
CATEGORIES
products, services, product
categories, location based,
colors, materials, people, etc
WEB
instagram.com/explore/tags/
TOOLS
Websta.me
Iconosquare
Hastagig
Gramfeed
APPS
Hashtagram
Tagstagram
Instatag
#bodypositive #hustlehard #genderfluid
#noplanetb #beerislife #letscookvegan
#couplegoals #musicismylife #plantpowered
#jungalowstyle #Ihavethisthingwithpink
#smallspacesquad #allwehaveisnow
#seekthesimplicity #selflovejourney #bohochic
#verilymoment #trainharder #liveunscripted
#ginoclock #pandapandapanda #gigeconomy
#finditstyleit #socialmediadetox
#visualambassadors #sizedoesntmatter
#lovewins #thatauthenticfeeling #makechange
#plantsonpink #pinkistheanwsertoeverything
@KIRSTENJASSIES * @INSTAPROOFNL

18. STORIES
VERTICAL
RULES
EPHEMERAL
ONE STORY
AT A TIME
IGTV

19. PERSONAL
AUTHENTIC (NO TV-ADS!)
CREATIVE
MAKE THEM REGULARLY
CREATE AN INSTA-STYLE (or use templates!)
NO PUBLIC INTERACTION BUT TALK TO YOUR FOLLOWERS
> use poll, emoji-slider, questions,
tagging and sharing posts and stories from others!
USE LOCATION + HASHTAGS
STORY TIPS
@KIRSTENJASSIES * @INSTAPROOFNL

20. SHOPPING
VIA FACEBOOK CATALOGUE OR
@SHOPIFY OR WOOCOMMERCE

21. Conversation?
INFLUENCERS!
*TAKE-OVER STORIES OR IGTV
*PROMOTE NEW COLLECTION
*AMBASSADORS LONG TERM
*LET THEM ORGANISE THEIR OWN EVENT

22. WHO HAS THE MOST INFLUENCE?
FASHION
INFLUENCER
FOLLOWERS
NUMBER OF
PHOTO’S
LIKE RATE TALKRATE
Negin Mirsalehi 5.1 mln 32 4% 0,03%
Chantal Janzen 1 mln 30 6% 0,09%
Monica Geuze 1 mln 6 12% 0,05%
Anna Nooshin 838.000 28 10% 0,1%
Queen of jetlags 712.000 18 6% 0,07%
Famke Louise 809.000 13 11% 0,15%
Instacalculator.nl
@KIRSTENJASSIES * @INSTAPROOFNL

23. MOST POPULAR FASHION BRANDS
@KIRSTENJASSIES * @INSTAPROOFNL
ZARA 30,5
HM 28,6
Forever21 15,7
CalvinKlein 15,5
Topshop 9,6
Mango 9,3
Urban Outfitters 8,3
ASOS 7,9
Primark 6,7
Bershka 6,5
BALR 1,2 mln
Cluse 944
Hunkemoller 500
CA 456
Scotch_official 357
Myjewellery 194
lovestoriesintimates 172
Bijenkorf 131
WelikeBali 123
Annaninanl 92
NETHERLANDS X 1.000
WORLD X 1.000.000

24. INFLUENCERShttps://influencermarketinghub.com/instagram-money-calculator/

25. ADVERTISING

26. FUTURE OF
INSTAGRAM?

27. BOOK

28. KIRSTEN JASSIES meet me at THE EXPERT AREA
SOCIAL MEDIA TRENDS & STRATEGY
Instagram and Vlog trainer
JUSTK.NL slideshare.net/justkirsten
@KIRSTENJASSIES * @INSTAPROOFNL